Here in the Rain most people fall into one of two primary camps:
1. I'm here for business
2. I'm here to have fun
Now if you're fully in the 2nd camp, you can just skip out now because gaining business isn't your focus.
For the rest of you, if you're here there are some behaviors & activities to avoid if you want to gain business by gaining referrals or from home buyers and sellers, in no particular order:
Don't get distracted by points. Points don't pay the bills, clients do. The consumer will NEVER find the ActiveRain Leaderboard, and if they by some miracle stumbled across it, they STILL wouldn't know what it meant.
Generic posts. Your blog posts are a) paid for and mass produced (e.g. Keeping Current Matters) or b) you're writing content that is just like hundreds (or thousands) of other agents. Nothing wrong with writing fodder for your FAQ section of your website, but that content won't be likely to attract NEW eyeballs, only provide sticky content to those that have already found you.
You're a shin kickin' drama queen or king. Rant after rant. You pick a fight with the powers that be. It's not a good look for you. Get to know the neighborhood, how things work, who the major influencers are, etc. We've seen plenty come in, ignite a huge bonfire and be gone in short order. You've burned bridges and cost potential referrals. You've provided train wreck worthy entertainment.
You're not using SEO basics. There's a fine line between pushing your content and making it unreadable. Typing Cincinnati patio homes too many times in my posts will make the readers wonder why I keep emphasizing the same phrases over and over. Don't hyperlink to "Click here". Use your key term(s) and hyperlink from them.
You haven't identified a target audience. Figure out who you'd like to do business with, learn the niche and blog to it.
You blog every lunar eclipse. And almost never otherwise. It takes content to be found. You don't have to blog daily, but until you build a critical mass of pertinent posts, it's tough to rank.
Too many infographics, not enough indexable content. Until the day comes that the G-bots can do a better job of reading graphical content, overuse of graphics will make it tough to get ranked and then found by the people you want.
Sacrificing quality for quantity. More activity doesn't necessarily mean BETTER activity. It is possible to do quantity without giving up quality, but it takes work.
Too little, or too much writing in your posts. Too little and you don't provide enough development to the topic. Too long, and while Google may be happy, everyone else is going TL;DR.
Here's the bottom line to blogging for business that I've learned, and YMMV.
Blogging UNIQUE quality real estate content that is closer to where home buyers and sellers make decisions is what makes the phone ring.
Some blog posts I've written tied to IDX search pages have directly resulted in multiple closings for that community. It doesn't work that way with EVERY subdivision I write about (still haven't totally figured out that magic template), but it works enough that we keep our dogs and cats in plenty of kibble.
Until next Tuesday, just Ask An Ambassador if you need help
Bill of Bill & Liz aka BLiz