Ask An Ambassador: Why You May Be Wasting Your Time In The Rain

Real Estate Agent with RE/MAX Elite 513.520.5305 SAL.2002007747

blogHere in the Rain most people fall into one of two primary camps:

1.  I'm here for business

2.  I'm here to have fun

Now if you're fully in the 2nd camp, you can just skip out now because gaining business isn't your focus.

For the rest of you, if you're here there are some behaviors & activities to avoid if you want to gain business by gaining referrals or from home buyers and sellers, in no particular order:


Don't get distracted by points.  Points don't pay the bills, clients do.  The consumer will NEVER find the ActiveRain Leaderboard, and if they by some miracle stumbled across it, they STILL wouldn't know what it meant. 

Generic posts.  Your blog posts are a) paid for and mass produced (e.g. Keeping Current Matters) or b) you're writing content that is just like hundreds (or thousands) of other agents.  Nothing wrong with writing fodder for your FAQ section of your website, but that content won't be likely to attract NEW eyeballs, only provide sticky content to those that have already found you.

You're a shin kickin' drama queen or king.  Rant after rant.  You pick a fight with the powers that be.  It's not a good look for you.  Get to know the neighborhood, how things work, who the major influencers are, etc.  We've seen plenty come in, ignite a huge bonfire and be gone in short order.  You've burned bridges and cost potential referrals.  You've provided train wreck worthy entertainment.

You're not using SEO basics.  There's a fine line between pushing your content and making it unreadable.  Typing Cincinnati patio homes too many times in my posts will make the readers wonder why I keep emphasizing the same phrases over and over.  Don't hyperlink to "Click here".  Use your key term(s) and hyperlink from them.

You haven't identified a target audience.  Figure out who you'd like to do business with, learn the niche and blog to it.

You blog every lunar eclipse.  And almost never otherwise.  It takes content to be found.  You don't have to blog daily, but until you build a critical mass of pertinent posts, it's tough to rank.

Too many infographics, not enough indexable content.  Until the day comes that the G-bots can do a better job of reading graphical content, overuse of graphics will make it tough to get ranked and then found by the people you want.

Sacrificing quality for quantity.  More activity doesn't necessarily mean BETTER activity.  It is possible to do quantity without giving up quality, but it takes work.

Too little, or too much writing in your posts.  Too little and you don't provide enough development to the topic.  Too long, and while Google may be happy, everyone else is going TL;DR.


Here's the bottom line to blogging for business that I've learned, and YMMV.

Blogging UNIQUE quality real estate content that is closer to where home buyers and sellers make decisions is what makes the phone ring.

Some blog posts I've written tied to IDX search pages have directly resulted in multiple closings for that community.  It doesn't work that way with EVERY subdivision I write about (still haven't totally figured out that magic template), but it works enough that we keep our dogs and cats in plenty of kibble.

Until next Tuesday, just Ask An Ambassador if you need help

Bill of Bill & Liz aka BLiz

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Serving Warren County Ohio & Adjacent Areas


The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

As usual, always good advice!  

Jan 22, 2020 04:48 AM #6
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Bil(and Liz too) - while my intent for ActiveRain membership has shifted from my original purpose, I didn't stop reading your post.  There are things to learn throughout life and while nothing necessarily  new was learned while reading it today I like to see the engagement that still exists here.  Sometimes you can see that lightbulb turning immediately.  Other times it occurs overtime.  

Jan 22, 2020 04:56 AM #7
Alan May
Jameson Sotheby's International Realty - Evanston, IL
Helping you find your way home.

As always, excellent advice packed in each and every line.

Jan 22, 2020 05:49 AM #8
Wanda Kubat-Nerdin - Wanda Can!
Prado Real Estate South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

You hit on some great points Bill and thanks again for the conversation the other night, much appreciated. Newbies can thrive here if they educate themselves on the guidelines, contribute and practice a drama-free approach. Seasoned members and ARMS give so much of themselves to this forum, it is part of the spirit that continues to reside here.

Jan 22, 2020 07:25 AM #9
Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Mach1 Realty Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

Great post...but lost me on a few of the acronyms such as YMMV and TL;DR. But with Google search...AIW...(All is Well...not shown on Google search).  I enjoyed your B.L.O.G...   Basically, Lots of Grammar!   

It was JR;DR   (just right...did read!) also not shown on google search although Dr. Seuss did show up in the search.........

Jan 22, 2020 07:31 AM #10
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

Still waitin' for puppy pics!

Oh. And yeah. The rest.

I want friends, business and fun! AND NO FREAKIN' DRAMA.

Oh. And I'm with Bolo! You are the bomb! 


Jan 22, 2020 08:45 AM #11
Anna Banana Kruchten Broker/Owner, CRB, CRS
Phoenix Property Shoppe - Phoenix, AZ

I am with you on your tips Bill! Every new blogger (and some older bloggers) will find them all very helpful least I'd think so.  Learning from someone who knows the ropes and walks the talk every day - a very good thing.

Jan 22, 2020 11:17 AM #12
Kim Peasley-Parker
AgentOwned Realty, Heritage Group, Inc. - Sumter, SC

Great post of things we all need to remember. 


Jan 22, 2020 12:49 PM #13
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

I like camping out....

Jan 22, 2020 02:36 PM #14
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Yes I am always looking for business. Honestly speaking that's why I am back. In case you haven't noticed I was gone for a while.

Jan 22, 2020 02:57 PM #15
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Bill- well I fit in the "you don't have to read this" category but I'm here anywhere. All of what you said makes sense. And even though I'm not in category #1 I'm always aware of not doing what you pointed out. 

Jan 23, 2020 07:43 AM #16
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

I always get something out of your posts - thanks!    LOL, today, thanks for teaching me a new one - YMMV. [your mileage may vary]

Jan 23, 2020 09:20 AM #17
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

You're a shin-kicking drama king, or queen. Lol, lol, lol. Buh-bye.  Such good advice. This week, a contact came from one of my blog posts about ADU's. Quality content, long-tails and tags, and frequent blogging -  it works. As you mention, for the most part. Go figure. 

Jan 23, 2020 02:01 PM #18
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Some "universal truths" never change, but reminders are good.

Jan 23, 2020 02:52 PM #19
Jeff Dowler, CRS
eXp Realty of California - Carlsbad, CA
The Southern California Relocation Dude

Hi Bill:

This is an excellent set of Do's and Don'ts that should lead to success if followed. Seems like the basics just don't change and one should pay close attention to them, whether it's about behavior or SEO.


Jan 23, 2020 04:57 PM #20
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

Blogging UNIQUE quality real estate content that is closer to where home buyers and sellers make decisions is what makes the phone ring. - that is such great advice

Jan 23, 2020 08:18 PM #21
Maria Sapio
Keller Williams of Central PA - Carlisle, PA
Real Estate Agent- Carlisle, PA.

Thank you for offering a well written post explaining the value of sharing authentic content in the RAIN and focusing on being a valuable resource rather than being overly concerned about point accumulation.

Jan 24, 2020 03:12 AM #22
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Great points, Bill! 

There is another reason to be in the Rain... learning from the brain trust that is alive and well here. 

Although I am retired and not here for business.  I'm here for the connections, fun and, YES, to keep learning so my brain doesn't shrivel up like the rest of me.  LOL 

Jan 24, 2020 09:05 AM #23
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Alot of great information ... I think I fall into a third category ... learning from other fabulous Agents and connecting with them outside of the Rain.  I joined the Rain because it amazed me that I could have honest conversation with agents (my competition?) and not feel competitive.  Sorry if I just got off point.

Jan 28, 2020 06:04 PM #24
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Mmm, kibble - you're making me hungry and it's time to feed the dogs around here.

Jan 31, 2020 07:33 PM #25
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Liz and Bill Spear

RE/MAX Elite Warren County OH (Cincinnati/Dayton)
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