Marketing Insight: The Tale of a Lucky Penny and a Lucky Lime!

Reblogger Barbara Todaro
Services for Real Estate Pros with RE/MAX Executive Realty 104763
https://activerain.com/droplet/5lZX

Don't miss this one..... wise tales here..... thanks for sharing, Ron.... yes, this one is from Ron Seigel!

Original content by Ron and Alexandra Seigel DRE00893924

How much is a penny worth? Not much?  Think again!

In this post we would like to share an invaluable marketing insight that can help you attract more referrals in your luxury real estate marketing practice.  It is all about appreciating your own value more often.

 

Recently, Alexandra and I (Ron here) visited the special lime grower at the Santa Barbara Farmer’s Market where we purchased 4 limes for $1. I reached into my pocket to pull out some change and gave the guy four quarters and one penny (the entire content of my pocket).  I told him it was a “lucky penny” that I found on the ground and I wanted him to have it. 

 

At first, the merchant looked astonished. Then, he gave me an additional lime and told me it was a “lucky lime”.  If I have asked him to give me the 5th lime for a penny, he certainly would have thought that I was trying to get something for nothing.  Instead, we shared an uplifting moment, exchanging value for value, as both were equal acts of kindness and we each felt lucky!

 

Less than 30 minutes later, Alexandra and I visited Trader Joe's to pick up some additional groceries. The tab came to $10.76.  I gave the checkout person a twenty-dollar bill and a single dollar so I could get back a ten-dollar bill plus change in coins. I was given the ten, plus a quarter (instead of 24 cents) and was told that the extra penny was on TJ’s!

 

For one (free) penny invested in a random act of kindness, I received a 2,500% return on my “investment” because the lime costs 25 cents! Plus, I instantly received another free penny from TJ’s recouping my initial investment.  This is bona- fide, empirical evidence that it pays to be a giver.  Besides, it simply feels great! 

 

If you want more referrals, appreciate your own value more.  You have so much more to give than you realize. Go out of your way to be kind to others and also spread the good word about those people, businesses and professionals that you value.  It does not even have to cost you a single penny. Give more and watch what happens!

Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 

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Rainer
551,961
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH
CRS

Love that quote!

Go out of your way to be kind to others and also spread the good word about those people, businesses and professionals that you value.  It does not even have to cost you a single penny. Give more and watch what happens!

Jan 22, 2020 04:11 AM #1
Rainmaker
3,438,631
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Barbara. Thanks for the reblog. I missed this one and follow Ron and Alexandra. Enjoy your day!

Jan 22, 2020 05:26 AM #2
Rainmaker
4,673,638
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Barbara,

Thank you for re-blogging Ron's post.  He appreciates it.  He is knee deep in a project.  Happy Wednesday.  A

Jan 22, 2020 06:20 AM #3
Rainmaker
5,614,640
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much, Barbara, for sharing this excellent reblog selection.

Go out of your way to be kind to others and also spread the good word about those people, businesses and professionals that you value.  It does not even have to cost you a single penny. Give more and watch what happens!

Jan 22, 2020 06:25 AM #4
Rainmaker
3,770,087
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Barbara. This is incredible and I am so glad you re-blogged it.

Jan 22, 2020 06:46 AM #5
Rainmaker
3,306,866
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Barbara,  You pick a great reblog by Ron to share with us here in the rain.  Make it a great day!

 

Jan 22, 2020 07:57 AM #6
Rainmaker
2,050,728
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Barbara - great her this story with a moral.  Ron's point is spot on about being a giver.  Givers Gain!

Jan 22, 2020 08:40 AM #7
Ambassador
2,947,899
Anna Banana Kruchten Broker/Owner, CRB, CRS
Phoenix Property Shoppe - Phoenix, AZ
602-380-4886

I missed this one Barbara - what a great story Ron and Alexandra Seigel ! Love it! Giving is the name of the game! Givers Gain!

Jan 22, 2020 01:26 PM #8
Rainmaker
3,061,755
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Barbara.

Like I told Ron, that one random act of kindness returned to him in, a very good way.  

Jan 23, 2020 01:40 AM #9
Rainmaker
5,614,640
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Good Thursday morning, Barbara.

Have a great day and an outstanding week.

Jan 23, 2020 04:45 AM #10
Rainmaker
2,147,348
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

So glad you shared this, because I had missed it. What a great message!

Jan 23, 2020 06:12 AM #11
Rainmaker
5,214,319
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Thanks, everyone, for your nice comments....and I hope you left them on the original post, too....

Jan 23, 2020 06:38 AM #12
Ambassador
3,154,741
Paul S. Henderson, REALTOR®, CRS
Tacoma, WA
South Puget Sound Washington Agent/Broker!

I feel great when I see posts like this.

Thanks for making me see positive Barbara Todaro 

Jan 23, 2020 02:21 PM #13
Rainmaker
5,214,319
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

I do, too, Paul.... that's why I reblogged it...

Jan 23, 2020 02:44 PM #14
Rainmaker
3,097,203
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

What a beautiful message, so happy you re blogged Barbara Todaro 

Jan 24, 2020 07:59 AM #15
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Barbara Todaro

Marketing Agent for The Todaro Team
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