Have you ever wondered where real estate agents get their merchandise from? They have all these boards and other nifty items that they throw around. If a realtor needed to buy all of his or her promotional stock from different stores, they would spend more time driving around for merch than going to houses and taking customers around.
This is where the real estate supply store comes in. Whatever a realtor needs, they should be able to find in one of the real estate supply stores. But what makes a good supply store if there are so many? More importantly, how are you going the start one successfully?
Know the area
If you don’t want to go into the real estate business and physically sell property, then you can opt for a supply store. One of the key factors you want to keep in mind is the type of property sells in your area and make sure you keep stock of all items related to the niche.
If the market is large and you are not able to deliver items on time, you are sure to lose the customer base that is readily available for you. This is where you need a 3PL warehousing and fulfillment service to ensure that the goods are dispatched, collected and delivered on time, ensuring 100% customer satisfaction.
Build a client base
Before you even think of opening a store, you need to get into contact with the local real estate agencies and agents to get the word out. While you are busy getting the word out on your amazing store, you should also get on your potential clients’ good books and find out if there are specific items that they require.
If you can give them the surety that your store will stock the items that they require, it will go a long way in growing store loyalty. It will show the realtors that you value their patronage and that you deliver a standup service.
It goes without saying that you need your store to be visible. If the realtors and the civil contractors can’t see your store, then they cannot buy from you. The obvious choice for a store location would be at a busy mall, or if you live in a small town, you want your store to be in the mains street with all the other shops.
The signage should be clear and should stand out, yet you don’t want to advertise your store as a circus. Think of the most popular roads and start giving directions from a couple of miles away.
Create an online presence
Online marketing is the way of the future and if you can get the word out on the web, then you have made some good ground. Having an online store would also do your business good. It expands the floor of your business nearly infinitely.
Whatever you can’t stock in your store, you can stock online and sell from there. Many people prefer shopping online nowadays and you could tap into that client base as well. Of course, if you want to expand to an online environment, then your service delivery needs to be top-notch as well.
Keep with the times
Every year there are new trends as to what realtors need to promote their properties. If you want to run a successful business, you need to stay on top of the trends and make sure that you stock whatever the flavor of the month might be.
It is not always easy to figure this out on your own, which is why you need to build a relationship with your clients and gather their input. If you can deliver on their wants and nice-to-haves, then you have made lifelong clients.