Hello Active Rain!
This question came up recently amongst a few agents - and I've compiled a few of the recommendations in an easy-to-understand list. I create some video content outside of my role in this company, and am familiar with some of the editing software. With that said, here are some notable video editing platforms I would recommend. (None of this is a paid endorsement)
Here are Video Editing Software Suggestions I Can Recommend:
1. Windows Movie Maker and iMovie
I've used these two for years before my video content needs required an upgrade. The software that comes with your computer is easy to use, and realistically all you need. If you plan to add special effects or fancy transitions, some of those can be done in this software. When I learned how to use chromakey (aka green screening) I was able to do it in both of these programs!
2. WeVideo.com
WeVideo has a similar to feel to iMovie and Windows Movie Maker, except it is all online. The big benefit you get with WeVideo is a library of stock video and audio. If you create your own Facebook Video ads, this might be a worthwhile investment. At $5 a month (last time I checked), it's worth looking into.
3. Shot Cut
Shot Cut is free video editing software that allows you to do a bit more than the above 3. What's great about it is the ability to have multiple audio and video tracks. If you get to the point that you need multiple audio and video tracks, it might be worth hiring a professional videographer. It can still do the basics, and is free - so it's a good alternative to Windows Movie Maker and iMovie.
4. LumaFusion (iPad app)
This is a paid $30 iPad app - I bought it when it was $20. I can confidently endorse this app though. Some of the more advanced effects can be done easily on it, such as animating text to make it look like part of the environment. If you shoot video on your phone, then you can import that video directly to LumaFusion. A bonus feature is you can export video in portrait-orientation if you are making videos for a movile audience. I've used the iMovie app and was a little confused by it.
What I Don't Recommend:
Final Cut Pro and Adobe Premiere. The software is an investment of time and money. If you plan improving your professional video skills, then it might be worth it. However, video editing can take a bit of time to do - not including the time it takes to learn how to do it. I can always be wrong though, this is all opinion. If you use FCP or Premiere, I'd love to hear your feedback on it.
What about you? What do YOU use for video editing?
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