YouTube Thursdays - Showcase your Community, It's Good for your Brand

By
Real Estate Broker/Owner with ViewHomes of Clark County - Nature As Neighbors

YouTube Thursdays 

 

 

Do you want people to find you through videos.  Showcasing your market is a great way to get found.  

 

If you want to build an effective community video library, the first step is to outline your goals.

 

Still photos do a great job of selling homes, but videos offer us an experience. Sights and sounds help transport us to other locales - and the more senses you can engage via video, the better. More on that topic as we continue this series in the weeks ahead. 

 

First of all, what do you love about your community? 

Here's a short list we created for Camas, Washington that are top-of-mind.  We will likely use a similar list for the neighboring town of Washougal.

 

  1. Small town charm. 
  2. Great location. 
  3. Boutique shops.
  4. Fun eateries. 
  5. Variety of neighborhoods.  
  6. Nature abounds. Parks, trails, natural resources. 
  7. Laid back lifestyle. You don't see many suits and ties here. 
  8. Little traffic congestion. 
  9. Family oriented events. 
  10. Portland International Airport - minutes away! 
  11. The Columbia River! 
  12. Beach and mountains are an hour away.  

 

Next, we'll focus on the actual videos we need to produce in order to convey these area lifestyle benefits to others.  

 

For example, let's look at number 1. Small town-charm.

A tour of the downtown area with its tree-lined streets showcasing the friendly laid-back vibe.  The video will show a variety of shops, restaurants, and perhaps B-roll we've gathered from former downtown events. A key component includes locals talking about what they love about the downtown experience.

 

Keep in mind, community videos are NOT about us. However, these videos are going to help promote our Brand - and quietly, promote us. Think of these videos as key opportunities for building a relationship with the viewer.  

 

Next week, more on the planning aspects of our community video library. 


YouTuber of the Week

 

This week, we highlight Craig Daniels and his YouTube Channel, Craig's Classroom on YouTube.    You'll find videos to help answer many  of your tech questions in Active Rain and beyond. For example, here's one explaining how to use Microsoft Publisher to Create a Desktop Wallpaper. 

 


Thanks Craig, for all you do in Active Rain. 

 

Much like Anita Clark 's Facebook Fridays, we encourage you to subscribe to each other's YouTube Channels - and take a minute to "like" or leave a comment. You can also add your own YouTube Channel in the comments below, and ask for subscribers. Be sure to subscribe back though - it's quid pro quo! 

 

 

Posted by

 

ViewHomes™ grew out of our passion for nature, beautiful surroundings, and peaceful environments. Starting together in an urban environment, over the years we've gravitated towards areas with smaller populations and less density. We now enjoy our lifestyle in a rural environment, but with close proximity to metropolitan areas where we appreciate all the amenities of fine restaurants, shopping, and an easy drive to an international airport.
Living in ViewHomes™ is like having “elbowroom for the soul”.

 

360-608-4900 

info@natureasneighbors.com
 

                                                                             

 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 01/25/2020 01:00 AM
Topic:
Real Estate Technology & Tools
Groups:
The Art Of Marketing You
Building Your Niche
"Branding" in the Rain
Bananatude
YouTube Thursdays
Tags:
community videos
youtubethursdays
videoplanning

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Rainmaker
2,744,718
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

So many great ideas and the videos that you create are amazing!  I hope you have a fun day!

Jan 24, 2020 07:03 AM #15
Rainmaker
3,101,458
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

I want to do more videos but i am lost with editing and voice over. 

Jan 24, 2020 08:19 AM #16
Ambassador
1,954,290
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Ron and Alexandra Seigel Bernie has been playing with our gimbal a bit - he did a slow-mo pan that was interesting - it just takes a while.  His first few tries resulted in a 2 second video. :)  It would be good to show progression, such as a sunrise or sunset. 

Jan 24, 2020 08:40 AM #17
Rainmaker
215,496
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Great idea that has given me an idea to feature high end gated communities where the highest number of custom homes are being designed and built.  Thank you!

Jan 24, 2020 08:51 AM #18
Ambassador
1,954,290
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

In my book, anything that works for you is great, Nina Hollander 

Jan 24, 2020 09:00 AM #19
Rainmaker
1,416,706
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Debb,
Great advice, as always!

Video wasn't the big thing it is now when I was active, I think one of the reasons my blog was successful is because I showcased my community through writing and pictures.

Love your YouTuber of the Week.  Craig Daniels is awesome.

Jan 24, 2020 09:10 AM #20
Ambassador
1,954,290
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Scott Godzyk - there are a lot of really neat apps out there to help - especially handy if you have a decent camera on your smart phone. 

Jan 24, 2020 09:15 AM #21
Rainmaker
88,336
Kris Collis, Associate Broker
Smart Way America Realty - East Stroudsburg, PA
Professional Results you Expect 702-574-8102

Debb, A great post.  Change two words, Portland and Columbia, and your town's list of characteristics could be the Poconos.  And highlighting Craig's channel is another benefit of Active Rain.  Many are no doubt finding it for the first time.

Jan 24, 2020 10:21 AM #22
Rainmaker
2,114,308
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Flower Mound, TX
Selling Homes Changing Lives

Congratulations to another great FEATURE story on ActiveRain. The education you bring is always so valuable and appreciated. 

Jan 24, 2020 10:52 AM #23
Rainmaker
5,621,181
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much for sharing your experience and your advice.

Have a very special weekend.

Jan 24, 2020 11:55 AM #24
Ambassador
4,127,120
Jeff Dowler, CRS
eXp Realty of California - Carlsbad, CA
The Southern California Relocation Dude

Hi Debb and Bernie:

Wow, so much valuable advice and suggestions for our videos. I've bookmarked this one. We know that buyers are looking not just for a house but a lifestyle. Video is a great way to capture that.

Jeff

Jan 24, 2020 05:52 PM #25
Rainmaker
1,318,045
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Debb Janes EcoBroker and Bernie Stea JD - I bookmarked this. You have provided some great info and I really have to take a look at this or provide great content that is out there. 

Jan 24, 2020 06:21 PM #26
Rainmaker
575,343
Maria Gilda Racelis
Home Buyers Realty, LLC-Manchester, Bolton. Vernon,Ellington - Manchester, CT
Home Ownership is w/in Reach. We Make it Happen!

Good Morning Debb Janes EcoBroker and Bernie Stea JD . You are one of the treasures here in Active Rain. Thank you for all you do!

Jan 25, 2020 03:00 AM #27
Rainmaker
316,886
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

Good Morning  I love your top of mind list.  Very obvious, but a great checklist of what buyers are interested in.

Jan 25, 2020 06:21 AM #28
Ambassador
1,954,290
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

John Henry, Florida Architect - that would be an excellent series. 

Jan 25, 2020 08:58 AM #29
Rainmaker
5,621,181
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Good Saturday morning.

Have a very special weekend.

Jan 25, 2020 09:00 AM #30
Ambassador
4,050,251
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Debb and Bernie- YouTube has such a powerful presence.  And people do search for how-to's as well as videos on places they're interested in. 

Jan 25, 2020 11:24 AM #31
Rainmaker
2,055,111
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Debb Janes EcoBroker and Bernie Stea JD - I have learned more tech things from searching for the YouTube video.

Jan 29, 2020 10:22 AM #32
Ambassador
3,157,598
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington - Tacoma, WA
South Puget Sound Washington Agent/Broker!

I look forward to your blog post every Thursday to see what you come up with. I can hardly wait for today...

HappyThursday Debb Janes EcoBroker and Bernie Stea JD 

 

Jan 30, 2020 04:06 AM #33
Ambassador
1,954,290
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Thanks all, appreciate the comments. 

Jan 30, 2020 06:38 AM #34
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Debb Janes EcoBroker and Bernie Stea JD

REALTORS® in Clark County, WA
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