the POWER of a Referral: almost as strong as an SEO Backlink? STRONGER!

By
Services for Real Estate Pros with John Henry Masterworks Design International, Inc. 13013

Why I am surprised about this, I should have known.  But I have been brainwashed under the digital marketing system.

How important is a solid referral and from where does it originate?

  • A referral from a prominent player is worth its weight in gold.  It nearly negates your marketing effort to reach those with whom you wish to connect and work.  It eliminates that front end effort and you simply have to illustrate how capable you are to the client upon meeting them and finding out their 'issue' or 'problem' and show them how valuable you are: efficient, understand the situation, make sound recommendations, demonstrate your expertise, etc.
  • Who is that 'prominent player'?  He/she is typically your existing or previous client with whom you rocked big time - you made them feel like No. 1, you were attentive, accommodating, timely, and delivered a quality product or service.  You are still very good friends with them, have enjoyed a few wins, they have made a good profit using your services, they regard you as a totally reliable resource.  And they will continue to refer you as long as you make the new client happy on all counts. 
  • In the same way effective person to person referrals can land jobs/work for you, a quality backlink will at best raise your exposure online.  I think the most important aspect about SEO is the quality backlink.  The more prominent the source of the backlink, the more likely you will raise your visibility in SERPs and put you higher on the page for your search terms.  They are the next best thing to a personal referral and must be sought.  Of course, for a quality backlink, YOUR content needs to be valuable and unique.  That's just how it works.  Getting known as an 'expert' through publication, awards, blogging, etc. is the fastest way to get a backlink.  You can negotiate reciprocal links as well.  The art of getting backlinks is the subject of another blog! (here are some of the latest pointers: https://www.searchenginejournal.com/on-serp-seo/
  • In real-time, the human referral means a more immediate connection and likelihood of a signed contract.  If that is the case, wouldn't it behoove us to strive for the former in the best way we can, while working on the latter as a backup marketing method.  NOT THE OTHER WAY AROUND.  This goes back to the digital brainwashing I think to which we have all succumbed: put it online, juice it up, and they will come.  I think every avenue of getting your name out is worth pursuing.  What works best and what does not?
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Rainmaker
1,863,859
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Good morning John - a personal referral is worth its weight in gold. I far prefer referrals over internet leads.

Jan 23, 2020 08:19 AM #1
Rainmaker
2,083,179
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning John Henry, Florida Architect - this is exactly my marketing strategy.  Online is only a backup and quality blogs and backlinks are important.  But face to face networking and followup gets more immediate and better leads.

Jan 23, 2020 08:32 AM #2
Rainmaker
4,730,318
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

John,

We have been preaching this for a long, long, long time...There have been those preachers who contradict it us with, "The internet is a river of gold", "Get your Google Juice" and other lures to make people distracted from the real estate biz.  Now, if I were selling widgets, wine, books or other interesting items, all that Internet stuff has value...not real estate...and not if you want to make $$$!  A

Jan 23, 2020 08:51 AM #3
Rainmaker
3,546,482
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello John - truly connecting with the one or reaching a possible thousand?  Real connections matter.  Really.  

Jan 23, 2020 09:05 AM #4
Ambassador
4,091,655
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi John- some things will benefit from online marketing but real estate is not one of them. The more you can get out and interact with others, the better. 

Jan 23, 2020 07:45 PM #5
Rainmaker
3,099,147
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning John.

Personal referrals are the best in my opinion.  Whoever referred the client to you has already put you on a pedestal.  Just don't fall off.

Jan 24, 2020 12:52 AM #6
Rainmaker
451,147
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 480-966-9353 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

John, I agree with you - the internet river of gold helps, but real connections bring sales.

Jan 24, 2020 05:49 AM #7
Rainmaker
224,579
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Lottie Kendall Yes, you are correct.  I think we should all get back to basics and work directly with people vs. depend on the internet to solve all our problems.

Thanks!

Hi Grant Schneider   A lot of us hid behind our computers to avoid going out into the real world and press the flesh.  It has been a mistake to put all our eggs in the internet basket.  Thank you.

Hello A, I am in complete agreement here and I was wondering if you could send us the link to something of that effect you posted about a year ago.  I don't remember a lot of discussion on that and I was astounded.  Ron and Alexandra Seigel , thank you!

Hi Michael Jacobs  A solid connection is worth a heck of a lot in my world and means real business.  No doubt I have received many contracts from my online presence.  I feel that the internet has become another big yellow pages in the sky with everyone posting anything they wish and also grabbing your intellectual property and using it for their own advertising.

 

Jan 24, 2020 08:35 AM #8
Rainmaker
224,579
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Hi Kathy Streib   I can only listen to those in real estate to hear what their experiences are.  Service professions are all online.  You folks share almost the same platforms so it must be difficult to stand out, even if your niche is shining.  I think we've come to a point where there are diminishing returns and the real world is being ignored.  Excellent marketing by the 'big boys', to our detriment.

Hello James Dray  Right you are!  If you've been hoisted by others on your petard, then try to stay there by giving others the same quality of service.  Thank you.

Hi Steffy Hristova No doubt that real connections lead to other real connections and the bond is tighter and more predictable.  Online, we wait to be found.  Face to face can be leveraged with a bit of human interaction.  Thank you.

Jan 24, 2020 08:40 AM #9
Rainmaker
4,730,318
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

John,

I need a clue to my post that are referring to.  It is easy to stand out, you just have to know how to do it to you specific market.  A

Jan 24, 2020 08:56 AM #10
Ambassador
1,975,924
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Today, I'm having lunch with a good friend. I met her when she and her daughter looked at one of my listings. We all clicked. 15 years later, her family is a source of great referrals. But most of all, we love the friendship with enjoy with them. ( And we've sold 2 homes for them, helped in the purchase of another,  and found a multigen home for them where they currently live.) 

Jan 24, 2020 09:05 AM #11
Ambassador
4,153,207
Jeff Dowler, CRS
eXp Realty of California - Carlsbad, CA
The Southern California Relocation Dude

Hi John:

Referrals from another person are definitely preferred, which is why it's so important to stay in touch with people we know and who know and like us.

Jeff

Jan 24, 2020 01:15 PM #12
Rainmaker
498,170
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Nothing trumps success in real estate more than a personal referral. This past year I reached 90% of my closed business came from repeat clients and referrals from past and current clients.  I am seriously rethinking all the money I have been investing in other sources that are not showing ROI. 2020 will be a year that I invest more in my past and present clients --- building those friendships keeps my heart happy and it's not bad for the pocketbook either.

Jan 25, 2020 05:21 PM #13
Rainmaker
2,823,890
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Nothing beats a real referral from a real human person. Love and light!

Jan 26, 2020 09:44 PM #14
Rainmaker
2,823,890
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

90% is about accurate with my referrals as well! It worked so darn well, I have to say. Diana Dahlberg

Jan 26, 2020 09:45 PM #15
Rainmaker
1,544,158
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

It's an important point, and you can't beat a real life referral.  Love the profile pic with the pug!

Jan 27, 2020 04:39 PM #16
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