How to Boost Online Presence of a Real Estate Business
Online marketing is now the mainstay of the real estate business. The days of sandwich man marketing and postered realtor’s faces that sold smile for leads are far gone. Today’s real estate marketing strategy relies massively on value-driven online appearance. Here are some of the ways you as a realtor can improve your internet marketing strategy by adding value to your business.
Create a terrific business website
Nowadays, it’s not so about who provides better service, but whose service is easier to use. A great website with exceptional user experience needs to “know” what the potential client is looking for, and takes the visitor on a natural journey through the service funnel, staying away from stressful dead ends.
To create a killer user experience, website design professionals often recommend creating a short “About Us” video on the landing page. Also, the website needs to offer a logical flow of services offered through the pages. The prices need to be transparent, accompanied by relevant images and videos.
Maintain a real estate blog Businesspeople now understand the value of publishing consistent content that keeps potential clients visiting the website over and over. Most future home buyers see purchasing a property as a scary experience, so they’re most likely to look for answers to their many questions online.
You should try to answer these questions through your blog posts, including some very basic ones such as “First Steps When Looking for a New Home”. If they find what they need on your blog, they’ll see you as a reliable source who adds value to the service you provide. Add captivating images and videos
Users who browse websites like images and aesthetically-pleasing websites, so make sure to include compelling content to your site. Visitors always prefer to watch videos and read infographics than go through blog posts.
Hire an agency or freelancer to transform a piece of your textual content into a YouTube video or infographic - both more effective in driving traffic to your website.
Still, too many unnecessary photos and videos won’t make things better, on the contrary. Aside from being a distraction, these can reduce the load time your page to a crawl, quickly annoying potential clients to the point that they just give up.
Use the right keywords
The success of your website depends on the ranking or specific keywords in your niche. While you can do this yourself, by using SEMrush or Google Keyword Planner, you can also hire experts for white-label SEO services to do keyword research for you specific market. Going with SEO specialists allows you to rent all their know-how while minimizing your costs of hiring additional in-house staff or developing SEO tools.
Bonus tip: when adding photos to your site, save the image with a keyword-rich text, as Google will rank these higher than just, say, “121_58.jpg”
Optimize for mobile users
The next biggest group of homeowners is coming in high, and guess what - they’re not leaving their phones behind. Analyses show that in 2016, 58 per cent of Millennials found their home through a mobile device, so you should look to optimise your website for mobile browsing. However, making your online presence mobile friendly takes more than that. Mobile home-hunters are now using apps like Homes.com and Redfin to search local listings, so you need to make sure your content is integrated into those platforms.
Adopt social media real estate strategies
Remaining socially important on multiple platforms such as Facebook, Instagram, and LinkedIn is more than just “who your friends are”. While managing several networks can be tricky, it’s important not to separate business from pleasure and show your personality in your real estate business branding.
Create a Facebook page for your firm and keep it alive with stunning photography and heartwarming shots of families that bought homes with you. Maintaining a personal dimension to your business shows clients that you really care about them.
A recent study has shown that 44 per cent of people started their home hunting by looking properties for sale online. With this figure expected to grow, it’s more important than ever to divert your efforts to creating an imposing online presence.