How to Boost Online Presence of a Real Estate Business

Services for Real Estate Pros with Eric J - Dream Home Financing

How to Boost Online Presence of a Real Estate Business

real estate business

Online marketing is now the mainstay of the real estate business. The days of sandwich man marketing and postered realtor’s faces that sold smile for leads are far gone. Today’s real estate marketing strategy relies massively on value-driven online appearance. Here are some of the ways you as a realtor can improve your internet marketing strategy by adding value to your business.

Create a terrific business website

Nowadays, it’s not so about who provides better service, but whose service is easier to use. A great website with exceptional user experience needs to “know” what the potential client is looking for, and takes the visitor on a natural journey through the service funnel, staying away from stressful dead ends.


To create a killer user experience, website design professionals often recommend creating a short “About Us” video on the landing page. Also, the website needs to offer a logical flow of services offered through the pages. The prices need to be transparent, accompanied by relevant images and videos.  

Maintain a real estate blog Businesspeople now understand the value of publishing consistent content that keeps potential clients visiting the website over and over. Most future home buyers see purchasing a property as a scary experience, so they’re most likely to look for answers to their many questions online.

You should try to answer these questions through your blog posts, including some very basic ones such as “First Steps When Looking for a New Home”. If they find what they need on your blog, they’ll see you as a reliable source who adds value to the service you provide. Add captivating images and videos

Users who browse websites like images and aesthetically-pleasing websites, so make sure to include compelling content to your site. Visitors always prefer to watch videos and read infographics than go through blog posts.


Hire an agency or freelancer to transform a piece of your textual content into a YouTube video or infographic - both more effective in driving traffic to your website.


Still, too many unnecessary photos and videos won’t make things better, on the contrary. Aside from being a distraction, these can reduce the load time your page to a crawl, quickly annoying potential clients to the point that they just give up.

Use the right keywords

The success of your website depends on the ranking or specific keywords in your niche. While you can do this yourself, by using SEMrush or Google Keyword Planner, you can also hire experts for white-label SEO services to do keyword research for you specific market. Going with SEO specialists allows you to rent all their know-how while minimizing your costs of hiring additional in-house staff or developing SEO tools.


Bonus tip: when adding photos to your site, save the image with a keyword-rich text, as Google will rank these higher than just, say, “121_58.jpg”

Optimize for mobile users

The next biggest group of homeowners is coming in high, and guess what - they’re not leaving their phones behind. Analyses show that in 2016, 58 per cent of Millennials found their home through a mobile device, so you should look to optimise your website for mobile browsing. However, making your online presence mobile friendly takes more than that. Mobile home-hunters are now using apps like and Redfin to search local listings, so you need to make sure your content is integrated into those platforms.

Adopt social media real estate strategies

Remaining socially important on multiple platforms such as Facebook, Instagram, and LinkedIn is more than just “who your friends are”. While managing several networks can be tricky, it’s important not to separate business from pleasure and show your personality in your real estate business branding.


Create a Facebook page for your firm and keep it alive with stunning photography and heartwarming shots of families that bought homes with you. Maintaining a personal dimension to your business shows clients that you really care about them.  


A recent study has shown that 44 per cent of people started their home hunting by looking properties for sale online. With this figure expected to grow, it’s more important than ever to divert your efforts to creating an imposing online presence.

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Comments (11)

MichelleCherie Carr Crowe .Just Call. 408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Thank you for the reminders of ways to enhance our blogs with tools.

Jan 23, 2020 10:09 PM
J Perrin Cornell
Coldwell Banker Cascade Real Estate - Wenatchee, WA

Thank for your tips. My company is merging with another company but different franchise. So Im having to reevaluate my web site what it says and does (or doesn't) as well as other media. Your post will assist me in that effort...and it is an

Jan 24, 2020 07:11 AM
Eric J

Not sure if you are using a company website or whether you have your own but it is always best to develop your own online brand with your own personal website. That way, that never chances regardless as to what company you work for. I find that most real estate websites are horrible and do not rank well in google.

Jan 24, 2020 01:41 PM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Eric - good solid information.  

Feb 22, 2020 05:40 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Hi Eric, thanks for the advice, and it makes sense. Can't imagine not having mobile friendly sites these days - it's a must. 

Feb 22, 2020 06:50 AM
Debb Janes EcoBroker and Bernie Stea JD

Thanks Eric. 

Feb 22, 2020 07:07 AM
Eric J

yes and it is more than just being mobile friendly. It starts with getting your personal website to rank organically on google so people can find you even when they dont know you. The majority of realtor websites do not generate any leads

Feb 22, 2020 07:06 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Eric J - thanks for this excellent information.  I am glad the Carol Williams included you on Second Chance Saturday.

Feb 22, 2020 07:21 AM
Bruce Hicks
Best Homes Hawaii - Honolulu, HI
Your Best Hawaii Realtor!

Thank you Eric J for the pointers.  I will come back to your post to get reminders.

Feb 26, 2020 12:11 PM
M.C. Dwyer
Melody Russell Team at eXp Realty of California, Inc. - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

Hi Eric J Thanks for taking the time to share your knowledge with us.    I found value in your key word section in particular.    May I recommend you use a larger font size?

Feb 27, 2020 09:25 AM
Eric J

Thank you M.C.... I will check the font sizes before I post again. I think I was just using the standard size

Feb 27, 2020 05:54 PM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

What was life like before the internet? I barely remember!  Everyone starts on line so you better have a good presence there.

Feb 27, 2020 05:00 PM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Great information Eric J ... it's all about presence.

Mar 03, 2020 06:12 PM