January 2020 | An Important Month For Marketing | Setting The Pace

By
Services for Real Estate Pros with RE/MAX Executive Realty 104763
https://activerain.com/droplet/5m4M

As we proceed further into the month of January 2020, business calls are beginning to come in at a steady pace. Once we end a year and cross over the threshold of a new year, the market could perform much differently than we would appreciate.

I think, at this moment, we’ve dodged that bullet.  Buyers are being referred by past clients; listing appointments, most importantly, are now coming in; and I’m feeling good about the year 2020.

 

All of the important factors seem to be in place. Marketing is on track; the rates are down; and if listing calls continue to make our phone ring, we’ll have a good year.

 

This year I will add SOI postcards to the program. Target marketing those past clients on whom we rely for forwarding leads they receive from their SOI will be a monthly task.  It’s a cycle, and as that sphere becomes larger, our business increases in direct proportion.

 

We’ve been very fortunate to have faithful past clients who frequently call and set us up with their friends. We know we have the consistent support of local clients with our monthly mass mailings. We need to make sure we touch out of town clients with our SOI postcards. That’s the added marketing task.

Just a thought for the moment….

Posted by

       

Barbara Todaro

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-918-9148

Exclusive Marketing Agent for The Todaro Team

 

             Copyright © 2009 - 2020 Barbara Todaro

                               All Rights Reserved



 

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Rainmaker
2,650,814
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

"Market like you mean it!". . .I always loved your quote, Barbara!

Jan 24, 2020 12:41 PM #9
Rainmaker
2,650,814
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

CONGRATULATIONS Barbara, on having this blog FEATURED in the Old Farts Club group!  

Jan 24, 2020 12:55 PM #10
Rainmaker
5,214,831
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Myrl Jeffcoat and that's been my favorite, too...

and thanks for the feature in the Old Farts Club group..... I always appreciate that....

Jan 24, 2020 01:00 PM #11
Rainmaker
4,674,631
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

What a great campaign Barbara.  I was just telling someone the importance of staying in touch not just on SM, but in real life form...like a postcard or a call or face to face...A

Jan 24, 2020 01:21 PM #12
Ambassador
3,908,740
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Barbara these are excellent simple messages, and ads have a very Springing look to them.

Jan 24, 2020 01:35 PM #13
Rainmaker
3,505,287
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hi Barbara - Very nice.  Friendly but definitely business-oriented. A consistent marketing message.

Jan 24, 2020 01:58 PM #14
Rainmaker
5,214,831
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

this is a year to stay in close touch... consistently... Ron and Alexandra Seigel can't miss a beat.... listings are scarce.... but we have received a few calls and have appointments.... if we get in, it's ours... they have the presentation down to a science...

Jan 24, 2020 02:01 PM #15
Rainmaker
5,214,831
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

yes, Tammy wanted them friendly.... and not too business-like.... George Souto and Michael Jacobs and I make sure all of my postcards are very simple...

 

Jan 24, 2020 02:02 PM #16
Ambassador
1,950,087
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

I've had two face-to-face meetings this week. One of my big to-dos. Get off my butt and out the door to see people more often - in person. :) I love your campaign and see why it works so well. Here's to a fabulous 2020. 

Jan 24, 2020 03:45 PM #17
Ambassador
4,044,981
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

BarbaraT- I love that your cards are easy to read and I do love the slogans. It's good to market to you SOI. It enhances the investment that you've already made in getting them. 

Jan 24, 2020 05:27 PM #18
Rainmaker
1,315,327
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Barbara Todaro - Love the last image of your daughter, it is so authentic! 

Jan 24, 2020 06:34 PM #19
Rainmaker
3,062,023
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Barbara.

Love those post cards, I'm sure the people receiving them will also be pleased

Jan 25, 2020 01:52 AM #20
Rainmaker
575,293
Maria Gilda Racelis
Home Buyers Realty, LLC-Manchester, Bolton. Vernon,Ellington - Manchester, CT
Home Ownership is w/in Reach. We Make it Happen!

Hi BT,

I certainly like the front and back (especially the back). You have to forgive me if I take that idea and adapt it. :)

Jan 25, 2020 03:51 AM #21
Rainmaker
2,738,752
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Those are such great postcards, simple to the point and very pleasing to the eyes!

Jan 25, 2020 06:56 AM #22
Ambassador
3,548,490
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

WOW! Tammy is so lucky to have you, Barbara! You know EXACTLY what the public wants and you give it to them - exquisitely. I LOVE IT!

Jan 25, 2020 08:20 AM #23
Rainmaker
5,214,831
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Debe Maxwell, CRS thank you so much.... I appreciate your kindness...

Brian England direct and with a soft touch...

Maria Gilda Racelis I would be flattered if you do use these cards....

Jan 25, 2020 09:58 AM #24
Rainmaker
5,214,831
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Kathy Streib there will be a monthly mailing to Tammy's SOI...

James Dray I surely hope so...

Sheri Sperry - MCNE® thank you.... that's exactly what she wanted.... she has plenty of professional photos...

Jan 25, 2020 10:00 AM #25
Rainmaker
5,214,831
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Thanks so much Debe Maxwell, CRS and the same to you in 2020.... 

Jan 25, 2020 10:01 AM #26
Rainmaker
654,377
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

You are always spot on with Marketing! You have given me inspiration as well as being so generous with your materials!! You have a wonderful outlook on life, marketing and knowing what sells!!  Thank you!!

Jan 26, 2020 12:03 AM #27
Rainmaker
5,214,831
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Debra Leisek it's ALL A TEST.... marketing is a test and when people change because of economics, the methods need to change... when we least expect it, adjustments are made.... and those adjustments, too, are a test....  on the flip side, you and I do fairly well with taking tests!!!

Jan 26, 2020 03:16 AM #28
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Rainmaker
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