As a real estate marketing professional, if you have embarked on what we call the “unabashed pursuit of market leadership” you are either an incumbent market leader or a challenger. To gain or sustain market leadership you need to be on the leading edge. And, that is why you need a “brain trust”. It is impossible to be a know-it-all. Those who claim to know it all from photography to videos are often jack of all trades and master of none.
Having a brain trust is essential because it is always a battle between incumbents and challengers. To be proactive you should have a brain trust to stay ahead of the competition even if no challenger is currently on the horizon. Things are rapidly changing, and as we read various publications it is evident that nothing in the world of branding/marketing is staying the same.
Presently, we have an enterprise level project to develop and bring to market. We have had to consult web developers and systems that can handle the volume of its function. We had to find designers that can do the latest and greatest graphic motions and test their expertise. After talking to several companies and looking at various software, we asked our current web developer to meet with them, so that he could give his personal impressions. And he will be our liaison to translate tech issuses for us.
Last week, we had a conference call with our web developer and our partner who consults us on search engine marketing and optimization. He is the leading expert in the field of SEO. He is a on the board of the second largest organization of SEO/SEM. So, we continuously need to stay up to speed and pool our knowledge.
After, thanking our team of experts for the call, our SEO partner said, “this is the way it should be; we have an awesome brain trust, here”. There is no way to stay abreast of all of the important topics on our own.
If market leadership is your quest, surround yourself with the best talent in your field. Get beyond trying to be a know-it-all and form a brain trust. One cannot possibly know it all in every field regardless of how big or small it is.