Are You A Top Test Taker? That's Reflected In Your Production!

By
Services for Real Estate Pros with RE/MAX Executive Realty 104763
https://activerain.com/droplet/5m6D

“The Victory of Winning and The Agony of Defeat” are an every- day event for real estate agents. Every single day we take tests. We ARE test takers, and everything we must do from start to finish is a test.

 

Listing agents are marketing agents. They market to make the phone ring, in order to have the opportunity to “take that major test” of securing a listing. 

 

The marketing we do to make the phone ring is actually our first test. Every piece of marketing will result in a “good score” or “no results.” The latter must not happen very often! It’s an expensive lesson to learn!

 

Assuming the marketing piece was an A+, the listing presentation is the next test. There’s an entire battery of competitors who are also striving for an A+ for their listing presentation.  Only one will be the top scorer!

 

Assuming you’re an A+ participant, your next step is back to the marketing table. Listing agents are marketing agents for themselves and their inventory. If you have the routine down to a science, you’ll make another score.

 

A major portion of communicating with the seller is to prepare them for the near future offer. They must have “confidence” in their listing agent to provide them with the proper direction. If you were successful with that particular part of the listing test, you’ll be in control of providing guidance that is “followed” by the client.

 

Real estate agents are “test takers,” and the test results will determine their level of production and income. We are here to make a living. We must focus on how to do that consistently with the quality that’s required to receive those A+ test results.

 

It’s all a test…. Make sure you’re studying the “right material!”

Posted by

       

Barbara Todaro

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-918-9148

Exclusive Marketing Agent for The Todaro Team

 

             Copyright © 2009 - 2020 Barbara Todaro

                               All Rights Reserved



 

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Rainmaker
5,678,864
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much, Barbara, for sharing some of your successful marketing practices.

Jan 28, 2020 06:10 AM #1
Rainmaker
3,550,388
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Barbara - I like both messages.  As you shared in a previous post, each postcard is friendly but offers an authoritative real estate voice.  

Jan 28, 2020 06:33 AM #2
Rainmaker
3,814,195
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Barbara. I never thought about this in this way. Tests are constant and we have to really want it and work hard to get it, whatever it is.

Jan 28, 2020 06:57 AM #3
Rainmaker
5,269,303
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Roy Kelley you're welcome...

Michael Jacobs it's all a test....

Sheila Anderson I think about this topic every time I create a new mailing...or mail to a new database for target marketing....it's all an expensive test.... so far, so good!!!

Jan 28, 2020 07:09 AM #4
Rainmaker
759,772
Andrea Bedard
Thompson Company, REALTORS® - Silver Spring, MD
M.A.; REALTOR® Silver Spring, MD and beyond

Love your sliced bread/toast marketing piece Barbara. Who wouldn't smile reading that? Certainly not something that would get tossed in the junk mail pile without a glance. It's memorable, personable, and unique. 

Jan 28, 2020 07:28 AM #5
Rainmaker
5,269,303
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Andrea Bedard you're my personal beta test!!!! thanks.... 

Jan 28, 2020 07:32 AM #6
Rainmaker
2,143,406
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Flower Mound, TX
Selling Homes Changing Lives

Wonderful post Barbara! I agree 100%. I wrote a post yesterday (or maybe the day before) in reference to being tested everyday. Unfortunately,  my post came to a dead-end quickly. I think I'm dying in the Rain!

You have the admiration of all of ActiveRain! You deserve to be featured!

Jan 28, 2020 07:45 AM #7
Rainmaker
4,735,236
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Barbara,

I like the twist on the marketing you are doing.  We are seeing the trend of  customer experience demands strenghtening.  Experience matters, and those who take care of their clients are going to be the big winners.  A

Jan 28, 2020 07:45 AM #8
Rainmaker
5,269,303
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Patricia Feager, MBA, CRS, GRI,MRP I just read your post and loved it....we were both inspired by Scott.... I saw the word "test" and for me, it's a test of marketing pieces every day...

Jan 28, 2020 07:52 AM #9
Rainmaker
2,143,406
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Flower Mound, TX
Selling Homes Changing Lives

Barbara Todaro - It's so good to hear from you! I loved your post and Scott's too!!! I love that we were both inspired as a result of Scott's story.  The definition of "test" is so clear and wonderful! 

Jan 28, 2020 07:57 AM #10
Ambassador
4,095,174
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

BarbaraT- I truly like both postcards!!!  I agree with Ron and Alexandra Seigel I think that consumers have a buffet of services before them. What will lead them to you is the service you offer...taking care of them and listening to what they want. 

Jan 28, 2020 09:39 AM #11
Rainmaker
5,269,303
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Ron and Alexandra Seigel (A) today, more than ever before, it's all about the client and what we can do for them.... we focus on them and we're always one step ahead of them....

Kathy Streib ours is top service....beyond what they expect....

Jan 28, 2020 11:10 AM #12
Rainmaker
2,679,378
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

I like Andy and Tammy's marketing pieces, Barbara!  Your committment to fine marketing and service is what sets you apart!

Jan 28, 2020 02:49 PM #13
Rainmaker
5,269,303
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Thanks, Myrl Jeffcoat I hope I never run out ideas!!

Jan 28, 2020 03:01 PM #14
Rainmaker
576,438
Maria Gilda Racelis
Home Buyers Realty, LLC-Manchester, Bolton. Vernon,Ellington - Manchester, CT
Home Ownership is w/in Reach. We Make it Happen!

Good Morning BT,

Thank you for everything! You know what I mean!

Jan 29, 2020 05:08 AM #15
Rainmaker
2,795,335
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Studying the wrong materials will certainly lead to poor results on the test, but the Todaro Team always studies the right materials and Aces the test.

Jan 29, 2020 05:44 AM #16
Rainmaker
2,161,011
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Even if you fail a test, as long as you learn from the fail you are winner!

Jan 29, 2020 06:24 AM #17
Rainmaker
3,347,589
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Once again Barbara, you should start a direct mail company, I was buy from you all the time, simple and to the point.

 

Jan 29, 2020 10:13 AM #18
Rainmaker
5,269,303
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

my pleasure Maria Gilda Racelis 

Brian England in this real estate market, I'll settle for a passing grade!!!

Sharon Tara print marketing is an expensive test to fail...

Jan 29, 2020 12:11 PM #19
Rainmaker
5,269,303
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Thanks, Will Hamm  that would actually be a fun project.... 

Jan 29, 2020 12:12 PM #20
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