Being a successful Realtor® certainly isn’t easy, despite how it’s sold to a lot of wide-eyed recruits looking for another source of income.
You have to establish yourself as the go-to real estate agent in a specific area if you want ongoing regular business. It takes a lot of guts, sacrifice, and consistency.
However, you can make choices that make it easier. As they say, we are what we consistently do. By choosing to have specific mindsets and take specific actions, you can create the habits that will help you be successful.
What are those choices? Take a look.
Choose a Growth Mindset
A growth mindset is a very hard choice to make in today’s results-oriented, short-term society. However, it’s essential if you want to overcome fear – especially fear of rejection – and move forward successfully.
A growth mindset is about viewing your setbacks and challenges as growth opportunities. It’s the idea that your abilities can be developed, they’re not already set in stone.
Too many of us see every setback, rejection, or failure as a referendum on who we are as people and professionals. They aren’t!! Instead, choose to realize these are chances to learn and do it again, better.
A growth mindset allows you to challenge yourself to get out of your comfort zone. You can make cold calls to FSBOs without fearing rejection. In fact, you might find you make great connections and are able to educate homeowners!
Choose Time Blocking
There are a zillion “hacks” for productivity, but everything boils down to getting yourself to sit down and focus on your most important work.
Rather than trying to hack that, simply schedule blocks of time for your most important tasks. You might decide you need to spend ten hours a week on marketing, or five hours a week on your social media outreach. Schedule those blocks into your calendar. Do the same for other key priorities. Everything else can fit around them.
Within your blocks, use the Pomodoro method to stay focused. You work 25 minutes and take a five-minute break, and then do it again. Every few segments take a longer 15-minute break.
If distracting thoughts or other priorities come to mind, simply write them down to be dealt with later. This will free your mind from trying to remember it while you’re focused on work.
Oh, and tell your coworkers you’re in a meeting or otherwise not available. After all, this is the essential stuff you need to succeed!
Choose Achievable Goals
Why do people never seem to achieve their New Year’s resolutions?
It’s not because doughnuts are more appealing in January than they were in October! It’s because no one is willing to start small.
I have a friend who did this. She set a new earning goal in her business for 1Q 2020. And then she expected to hit it, every day, straight out of the gate. Guess who got discouraged and felt like a failure? Yep.
Fortunately, she was able to reflect and realize that she needed to build up to this new income goal. She needed to create new systems that would allow her to earn more without getting burnt out. So she took her large goal and broke it into manageable steps.
What about you? There’s nothing wrong with having big goals. In fact, visualizing big-picture possibilities in your career is a key way to stay motivated. However, you have to break those big goals down into small steps if you want to actually achieve them.
Don’t be afraid to start small. Choose achievable goals.
Choose to Market Consistently
You knew this one was coming – I’m a huge proponent of consistent marketing. However, the reason why is that it really works!
Yes, you’re in the business of buying and selling real estate. But you're really in the business of convincing others that they need to buy and sell real estate and that you can help. In other words, you’re in the marketing business – if you want to be successful.
Create a monthly marketing schedule that gets you in front of ideal clients all year long. You’ll thank yourself when you have consistent business!
Your turn: What are the most important choices you’ve made that have helped you be successful? Share in the comments!
This post originally shared on PrinterBees' Real Estate Marketing Magazine.