Your house isn't worth it. Not.

By
Real Estate Agent with Atlanta Communities 303302

I have many conversations with agents regarding the marketing of listings. Many times I get asked at what price point does my marketing kick in? You know, how expensive a home must I list before they get all the "Good" marketing?

Without a  second thought, my answer is usually $1. ALL my listings get the full complement of marketing. I have listed a single wide trailer before and put a post and sign out front along with fliers. Inside this home I also placed home books for buyers to take that showcased the professional photos I had taken. 

My question is, why would you not do this? Cost? Come on, the commission money I receive for my services far out weighs the cost of the marketing I provide. Besides, you never know who, other than your sellers, you might impress with your marketing skills. Maybe, just maybe, these sellers know more people who need to sell as well.

My marketing is available to all sellers (And Buyers too). If someone tells you your home is not worth it, give den Boer Homes a call.

Posted by

Peter den Boer, Associate Broker, Realtor

Atlanta Communities Real estate Brokerage

 

Ph. 770.713.1545

www.denboerhomes.com

 

I write about daily life as a Realtor in the Towne Lake Community in Woodstock Georgia.

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Out Of The Box!
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Diary of a Realtor
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Rainmaker
1,778,407
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

I love this post because I believe that if you take a listing and put your name out there then your name and reputation deserve your best efforts

Jan 31, 2020 04:27 AM #1
Rainmaker
3,493,283
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Peter. It is your name on the sign. Give it your all or decline! Enjoy your day!

Jan 31, 2020 04:30 AM #2
Rainmaker
3,819,910
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Peter. I like your thinking and agree with it as well. Nice post.

Jan 31, 2020 04:45 AM #3
Rainmaker
1,531,494
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

Every clients gets the best we have to give. I totally agree!

Jan 31, 2020 05:19 AM #4
Rainmaker
3,557,549
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Peter -marketing starts with a signed agreement.  Interesting discussion.  

Jan 31, 2020 06:59 AM #5
Rainmaker
719,550
Bob Force (REALTOR®)
Weichert - McKenna & Vane - Mount Airy, MD
The FORCE in Maryland Real Estate

I agree, ALL listings get the best efforts ALL tjhe time.

Jan 31, 2020 07:19 AM #6
Rainmaker
2,092,724
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Peter den Boer - I would say that those that say that should not be real estate agents.

Jan 31, 2020 07:19 AM #7
Ambassador
953,955
Mike Frazier
Carousel Realty of Dyer County - Dyersburg, TN
Northwest Tennessee Realtor

I agree Peter. I too treat all my clients the same regardless of price.

Jan 31, 2020 07:58 AM #8
Ambassador
4,104,241
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Peter- I too love this post. Why wouldn't you do everything you could do to sell your client's home?!  I've been asked the same thing about what pricepoint is it worth it to stage a home. 

Jan 31, 2020 06:05 PM #9
Ambassador
4,104,241
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Feb 01, 2020 07:26 PM #10
Rainmaker
3,306,955
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

I am glad that Kathy featured your post otherwise I would have missed it!  

Feb 03, 2020 06:34 AM #11
Rainmaker
858,053
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

A good point to remember, my marketing starts at a $1. Like that.

Feb 03, 2020 09:49 AM #12
Ambassador
4,168,148
Jeff Dowler, CRS
eXp Realty of California - Carlsbad, CA
The Southern California Relocation Dude

That's absolutely the right approach, Peter. All sellers deserve great marketing, including professional photo, regardless of the price point, just as we should provide the same service during the transaction.

Jeff

Feb 03, 2020 09:18 PM #13
Rainmaker
1,530,951
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Great post Peter den Boer! Sellers hire us to get their homes sold, it is our obligation to market it regardless of the price point.

Feb 04, 2020 06:38 AM #14
Rainmaker
543,225
Karen Rice
Davis R. Chant, REALTORS - Hawley, PA
Northeast PA & Lake Wallenpaupack Home Sales

I do the same thing. All of my homes get pro quality photos.  The only exception I have is with the Matterport 3D tours. Some homes do not look as good - homes with low ceilings and small rooms...it makes them look even smaller. 

Feb 07, 2020 07:57 PM #15
Rainmaker
708,142
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Thank you for sharing your thoughts on marketing a property. Have a great day. 

Mar 05, 2020 09:41 AM #16
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Peter den Boer

MBA,GRI, Associate Broker, Realtor
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