Back to the Future - 2020

Managing Real Estate Broker with LoKation Real Estate

Back in October 2014, I had written a post Titled "Do You Have (a) 2020 Vision" I thought it would be fun to revisit that post and see where I have come since then. At that time I was running a small brokerage (17 agents) training a couple agents and focusing on my Golf Course community business and looking at ways to achieve goals five years into the future -

Fast forward to the current month/year January 2020 - overseeing 130+ agents covering most of the state of Colorado, training scores of agents and doing what I love.

 I started writing out a "Game Plan" in 2010, which is a living, breathing document I review every Monday morning, I adjust as necessary and follow to reach my goals  - This Game Plan lets me know how many people I need to interact with weekly and monthly to achieve what I am setting out to achieve for myself based on setting goals and reviewing the plan every week. I know what works for me and what does not work for me and I always allow a little room to add something new to try out. Also, what works for me may not work for someone else SuperBowland vice-versa. 

Part of our company training is to bring out the best in the agent, using the agents skill-set, we do not bring on an introvert and tell them they need to "breakthrough" their fear of cold calling and instruct them to call people all day, that will never work for this agent, instead, lets craft a Game Plan that fits the agents personality, their desires and their idea of what success looks like in this industry.

Since it is Superbowl week I will use the football analogy I share with all new agents - Imagine having Tom Brady and Peyton Manning on the same football team, two of the very best that have ever played the game, yet very different skill-sets. If a football team had both and trained them and implemented a game plan that best fit Peyton Manning, then Tom Brady would have never become the all time greatest QB, and vice-versa.Game Plan

Going back to my skill-set, it took me 35 years to realize I am not a good student in a classroom setting. I get way too distracted by everything else that is going on, I am much better studying alone, with online classes. Had I known this back in college I may have actually graduated in 4 years instead of spending 7 years (not that we had the online option back then) You get the idea - also I am a very social person, I like being around people, but if you told me to pick up the phone and call 100 people a day, I would never do it, short of having a gun held to my head, and then I would not be "me".  So my marketing is based on my skill-set, not on some expensive marketing plan or some other brokers idea of the latest and greatest.

Be yourself in this industry, but set goals that match your desires, and that work for you. If that means creating a vision board do that, if that means you will connect with 25 people a week, do that, but set realistic goals that you would actually Top Producers Lokationfollow through on. This is why I like the game plan, every week I have ten things on the plan that I need to accomplish that week to meet my number of people. It also has a monthly and annual plan on it so I know that if I follow through with each of these plans, I will have met my sales goals, my recruiting goals, my book writing goals, my health goals, my personal goals, including travel/vacations and many other goals, but these are my goals for me and me only. These are 100 agentsthings I want to achieve in my lifetime, not yours, not my wifes' but mine.

Some of my goals on my 2014 Game Plan were to start writing a book, currently in progress, manage a brokerage that uses my skill-set to grow with and reach the 100 agent mark, we are currently at 130+ (from 4 when I started in 2016), increase my personal sales average from $350K to $500K, my current average sales price is over $750K, get back into the condition I was in in my 30's, after having multiple surgeries including total knee replacement I have been in the gym regularly now for the past 6 months.




Posted by


John Marshall -Fore!

Low-Maintenance Golf Course Living

I have been involved in the Golf Communities through-out Colorado for the past several years. As a contributing writer for Colorado Golf Magazine I write articles regarding new course development and their surrounding communities.


"A good agent will learn to dance to the clients music, but a great agent will write the music that attracts the clients he wants to dance with." John J Marshall

If you are a new agent and finding the road more difficult than you thought, please send me a note and I would be happy to help.

I enjoy helping agents to find their niche!

 I am happy to help.

Comments (14)

Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning John Marshall - FORE! - I love your business plan and I agree totally.  Leveraging your strenghs and mitigating weaknesses is a win win.  I can see it is working well for you.

Jan 31, 2020 01:30 PM
John Marshall - FORE!

Grant Schneider so many teach that you are only as strong as your weakest link, however as Henry Ford pointed out, if you surround yourself with others that can do the things you are not that good at, you can grow exponentially much bigger and  faster.

Feb 03, 2020 07:43 AM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Congratulations on being ahead of the curve in this real estate business.

Jan 31, 2020 01:50 PM
John Marshall - FORE!

Thanks Joe Pryor, it is amazing how quickly that time flew by

Feb 03, 2020 07:44 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi John-I love your post! What works for you may not work for someone you recruit. And it's nice that you aren't trying to fit the square peg in the round hole. 

Congratulations on setting and achieving your goals!!!!!

Jan 31, 2020 07:18 PM
John Marshall - FORE!

Thank you Kathy Streib once we discover or unconver our strengths we can grow so much quicker.

Feb 03, 2020 07:45 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

John loved your post,  indeed it is powerful, you had me at graduating from College... one year at Eastern Michigan University, three and a half years at USMA and two semesters at U Conn:)) and yes I managed to get a BA in German:)) not as long as you but darn close:))Endre

Jan 31, 2020 09:41 PM
John Marshall - FORE!

Endre Barath, Jr. Good for you, because I never actually finished my degree. That's another post.

Feb 03, 2020 07:46 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes™- by eXp Realty - Vancouver, WA
REALTORS® in Clark County, WA

I love this John.  You sure had 2020 vision! And, still do. Congratulations on meeting your goals - your way.  :) 

Feb 01, 2020 06:47 AM
John Marshall - FORE!

Thanks Debb Janes EcoBroker and Bernie Stea JD that is one of the wonderful things about our industry, we can and absolutely should become a specialist in a niche market, my vision was all about dialing that in

Feb 03, 2020 07:48 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello John - talk about 2020 vision.  It is good that you had a plan and are able to see it in action as life continues to change.  

Feb 01, 2020 07:25 AM
John Marshall - FORE!

Michael Jacobs every day is a new day with new twists and turns and if we can not adapt to change we are going to be left behind.

Feb 03, 2020 07:48 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Feb 01, 2020 07:21 PM
John Marshall - FORE!

Kathy Streib What a wonderful surprise this was on Saturday, thank you very much for the feature.

Feb 03, 2020 07:49 AM
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

write the music that attracts the clients  



Feb 02, 2020 07:48 AM
John Marshall - FORE!

John Henry, Florida Architect That phrase comes in part from a wonderful sales trainer I had some 35 years ago, he said "As a sales person you must dance to your customers music", and for years I felt that was the answer, however after studying top professionals in every field, they all do what they love and attract the type of client/consumer/customer that they really want to work with -this is truly amazing when you open that door!

Feb 03, 2020 07:51 AM
Kristin Johnston - REALTOR®
RE/MAX Platinum - Waukesha, WI
Giving Back With Each Home Sold!

Good for you for knowing what you like/excel at and creating a plan that works for you....too many times brokers etc push the latest/expensive training schemes on agents.....

Feb 03, 2020 06:33 AM
John Marshall - FORE!

Kristin Johnston - REALTOR® Realtors often look for the magic bullet, and salespeople have always found agents to be a great place to market their lotions and potions, and many brokerages are no different. Look inside of you, it is where you find many answers.

Feb 03, 2020 07:57 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Thanks for sharing your plan and your inspiration, and how you are getting it done.

Feb 03, 2020 09:15 PM
John Marshall - FORE!

Thanks for reading my post Jeff Dowler, CRS several years ago I read a book called "Write it Down, Make it Happen", it is amazing how putting a plan in place can really help you to be focused and make significant changes.

Feb 04, 2020 06:48 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning John Marshall - FORE! - just checking back and wishing you well with the execution of your 2020 plan.

Feb 26, 2020 06:31 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

John, congratulations, and glad you found your calling!  I have had your agents show my listings, but so far, no closings with them.   

Mar 04, 2020 10:11 AM
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Thank you for sharing the information with us. Getting a good start on 2020 so far. Have a great day. 

Mar 05, 2020 09:44 AM