Are you known for your value or your price?

By
Real Estate Agent with Long & Foster Real Estate Inc 610-225-7400 PA License - AB067198

What makes us different to any other agent? I have been thinking about this a lot in the last week. People who have used our services before return over and over. I have clients I have represented multiple times in numerous transactions because they know what I bring to the table.

When I speak with someone who hasn't used me before, it is a different situation. Maybe someone referred me to them or they found me online, but where they are coming from is somewhere different to past clients. Often they are only interested in how high can I price my home, and what is the lowest commission you will take for listing my home. When buying they often don't understand at the start all that is required and think all they need is a paper pusher, or an order taker, not realizing there may be many hurdles to overcome along the road to home ownership.

There is something wrong here. These sellers and buyers are looking at price and not value. Maybe that is how they handle everything they purchase, always wanting the lowest price, not caring about quality. I was taught from a young age to buy quality, it will last, and usually will not go out of style.

Honestly, most of what agents do are the same things, but they may be done at different levels of competency. However, there are a few things great agents do that differentiate them from the herd. I am not talking here about prospecting, or having a team. I am talking about the nitty gritty of real estate.

When a transaction goes awry, and they do, how you react is important. Some feel the stress, get vocal about and with the agent on the other side of the transaction. Some stay calm and handle what ever it is that has arisen.

Maybe it is an old mortgage on title that was not removed, maybe it is incorrect tax record information, or possibly an inability late in a transaction to obtain a mortgage.

Blaming others doesn't help or solve the issue. Accepting responsibility and taking control is what great agents do. Clients feel confident that everything is going to work out because they know you will handle it, whatever it is.

The value we bring will often save our customers money, our experience, our connections, our referrals to contractors, insurers, mortgage providers, our negotiation skills, our ethics, our friendships with other agents, all these things add value in different ways.

I know I need to do a better job at transmitting this to new customers so they become clients in whatever area I am working in the future, so they don't look at me through the lowest price lenses most seem to be wearing.

Thanks for reading, feel free to leave your comments below about what value you bring to your clients, maybe they will challenge someone to add to their toolbox and become better at what they do today.

If you like what you read above, and want to use my services, because of the value I bring to the table, contact Nick Vandekar, Selling the Main Line with Long & Foster Real Estate Inc, office 610-225-7400, cell or text 610-203-4543, Nick@VandekarTeam.com,  website www.SellingTheMainLine.com

Posted by

 

Nick Vandekar
Nick is a Tredyffrin Easttown Residential and Commercial REALTOR selling The Main Line, Chester, Delaware and Montgomery Counties.

Giving you the confidence to make
the right decisions.

92 Lancaster Avenue
Devon , PA 19333
SellingTheMainLine.com
Mobile: (610) 203-4543 [call or text me]
Email Me

 

My Blog

   

If you are buying or selling on or around
Tredyffrin Easttown or along the Main Line, 
we can help you, contact us.

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Topic:
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The Art Of Marketing You
Tags:
choosing a realtor
buying a home
selling your home
real estate
main line realtor
tredyffrin easttown realtor
value vs price

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Rainmaker
3,061,246
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Nick.

Of all the things I brought to the table when I was actively looking for clients was honesty and telling the truth. It never failed me, it still remains to be true when interviewing new agents

Feb 04, 2020 12:50 AM #11
Rainmaker
2,737,624
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Quality is definitely worthwhile and I have always been about getting a fair deal, rather than the lowest price.

Feb 04, 2020 06:25 AM #12
Rainmaker
834,184
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Will Hamm we so often are busy we don't step back and think about these things, as they say we are busy working in our business rather than working on our business.

Debb Janes EcoBroker and Bernie Stea JD that is the point exactly and how we need to get that over to customers so they become clients.

Kathy Streib we all need to purchase quality, if we oursleves always want to purchase on price why then are we surprised our custmoers also do so. It is a big American thing to always buy when there is a sale on and not appreciate what you are actually buying, only buying for the sdake of the savings.

James Dray isn't it a shame that that should be a given but it isn't and is worth mentioning. I have once or twice asked clients, can I be honest with you and ask you the tough questions.

Brian England we should always look for and provide  quality, if we do that, life will always improve.

Feb 04, 2020 07:18 AM #13
Rainmaker
1,504,069
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

A great agent is a professional, one who won't get upset about challenges, because they are working in the best interests of their client. And staying calm and managing whatever comes up helps their client remain calm.  tada!

Feb 08, 2020 05:48 AM #14
Rainmaker
834,184
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Kat Palmiotti exactly. Well put.

Feb 08, 2020 05:49 AM #15
Rainmaker
2,050,353
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Nick Vandekar, 610-203-4543 - Kat said it very well.  Those who feel that they have to get the money out of their time are bound to run into trouble.  Looking out for the client's interest and having empathy will guide us to always do the right thing.

Feb 08, 2020 05:57 AM #16
Rainmaker
834,184
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Grant Schneider I am always interested in those agents who call about commission rates on listings, complaining if it is not a certain amount. I often find they are the easiest agents to deal with as they are not truly representing their clients, only interested in how much they are going to earn. Which is a shame for those clients thinking they are getting professional representation.

Feb 08, 2020 06:03 AM #17
Rainmaker
154,722
Raymond Henson, SRES, GRI
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA
Realtor

What do I bring to my clients?  It depends.  I have to listen to what they are looking for first, then I have to actually do what is required.  Great post!  Value is very different than price.

Feb 08, 2020 06:45 AM #18
Rainmaker
834,184
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Raymond Henson I think value looks different to every person, so as you say, we need to listen, just doing that for some may provide amazing value if they don't feel heard, and then adjusting our service to meet thier needs.

Feb 08, 2020 06:50 AM #19
Ambassador
2,947,874
Anna Banana Kruchten Broker/Owner, CRB, CRS
Phoenix Property Shoppe - Phoenix, AZ
602-380-4886

Nick being known as a professional that knows how to accomplish the goal in a smooth and stress-free maner is priceless. People want to do business with people that know their profession!  And profession.....including real estate.

Feb 08, 2020 09:55 AM #20
Ambassador
4,043,569
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Feb 08, 2020 06:40 PM #21
Rainmaker
834,184
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Anna Banana Kruchten Broker/Owner, CRB, CRS that is very true, it is just about getting them to realize our profession and overcoming their desire to only buy on price.

Kathy Streib thank you once again. I truly appreciate it.

Feb 09, 2020 05:17 AM #22
Ambassador
4,123,001
Jeff Dowler, CRS
eXp Realty of California - Carlsbad, CA
The Southern California Relocation Dude

Hi Nick:

There's certainly an important distinction between price and value - true in our business but in general. Often people look only at the price and that's only part of the overall picture they should be evaluating.

Jeff

Feb 10, 2020 10:17 AM #23
Rainmaker
3,277,122
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Nick I am all about Value if you are looking for price I am not the Realtor for you:) Loved your post and clearly  others did as well, Endre

Feb 10, 2020 09:58 PM #24
Ambassador
852,185
Mimi Foster
Falcon Property Solutions - Colorado Springs, CO
Voted Colorado Springs Best Realtor

I agree with Endre Barath, Jr. I'm not the person for you if what you're looking for is price. It takes a lot of time in the trenches to be able to negotiate the crises that so often occur during a transaction. 

Feb 13, 2020 07:38 PM #25
Rainmaker
268,892
Susan McCall, Independent Listing and Buyer Agent
Compass Realty Solutions - Portland, OR
Bringing buyers and sellers together!

You don't know that you need an experienced agent until you actually need one.  There is much more involved that just filling out some paperwork.  According the NAR 34% of agents have been licensed less than 3 years.  This is a job that is definitely on the job training.  Can you discern experience from a shiny real estate site?

Feb 13, 2020 08:51 PM #26
Rainmaker
552,133
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

the key sentence that struck me in this blog is the one about  "different levels of competency".  That is so true!  And hard to explain to sellers if they don't know you.  How your agent gets along with others, how detailed they are, their reputation, all matters when selecting an agent.

Feb 17, 2020 09:02 AM #27
Rainmaker
834,184
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Jeff Dowler, CRS but unfortunately too many people don't realize the difference and look only to price to make their decisions.

Endre Barath, Jr. I think many on AR are about value rather than price. Thanks for the compliment, appreciate it.

There is a story about Picasso, he was asked to make a sketch one day by a lady in a park of her grandchild. Completing the sketch, he presented it and asked for a large sum of money. The lady complained it only took him a few minutes to complete, how could he ask such a sum. To which he replied  but it took many years to develop my craft so that I was able to complete it in a few minutes and that is what you are paying for. Mimi Foster 

Susan McCall, Independent Listing and Buyer Agent like my comment above, it is those years of experience that allow us to make it appear easy.

Mary Hutchison, SRES, ABR and even when you mention those things, many people tune you out thinking it is unimportant until it isn't.

Feb 17, 2020 11:29 AM #28
Ambassador
852,185
Mimi Foster
Falcon Property Solutions - Colorado Springs, CO
Voted Colorado Springs Best Realtor

And there's a story my mom used to tell me all the time about the milner. The woman walks in and exclaims over a wonderful hat she saw in the window. When finding out the price, she says that is an outrageous price since it is made only of a ribbon. The milner disassembles the hat and hands her the ribbon. "Madame, the ribbon is free."

Feb 17, 2020 11:51 AM #29
Rainmaker
834,184
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Mimi Foster exactly. I love that story too. People are not paying for what we do, but for our knowledge and experience. Maybe we should stress that more than all the marketing points.

Feb 17, 2020 01:12 PM #30
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Tredyffrin Easttown Realtor, Philly Main Line
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