What makes us different to any other agent? I have been thinking about this a lot in the last week. People who have used our services before return over and over. I have clients I have represented multiple times in numerous transactions because they know what I bring to the table.
When I speak with someone who hasn't used me before, it is a different situation. Maybe someone referred me to them or they found me online, but where they are coming from is somewhere different to past clients. Often they are only interested in how high can I price my home, and what is the lowest commission you will take for listing my home. When buying they often don't understand at the start all that is required and think all they need is a paper pusher, or an order taker, not realizing there may be many hurdles to overcome along the road to home ownership.
There is something wrong here. These sellers and buyers are looking at price and not value. Maybe that is how they handle everything they purchase, always wanting the lowest price, not caring about quality. I was taught from a young age to buy quality, it will last, and usually will not go out of style.
Honestly, most of what agents do are the same things, but they may be done at different levels of competency. However, there are a few things great agents do that differentiate them from the herd. I am not talking here about prospecting, or having a team. I am talking about the nitty gritty of real estate.
When a transaction goes awry, and they do, how you react is important. Some feel the stress, get vocal about and with the agent on the other side of the transaction. Some stay calm and handle what ever it is that has arisen.
Maybe it is an old mortgage on title that was not removed, maybe it is incorrect tax record information, or possibly an inability late in a transaction to obtain a mortgage.
Blaming others doesn't help or solve the issue. Accepting responsibility and taking control is what great agents do. Clients feel confident that everything is going to work out because they know you will handle it, whatever it is.
The value we bring will often save our customers money, our experience, our connections, our referrals to contractors, insurers, mortgage providers, our negotiation skills, our ethics, our friendships with other agents, all these things add value in different ways.
I know I need to do a better job at transmitting this to new customers so they become clients in whatever area I am working in the future, so they don't look at me through the lowest price lenses most seem to be wearing.
Thanks for reading, feel free to leave your comments below about what value you bring to your clients, maybe they will challenge someone to add to their toolbox and become better at what they do today.
If you like what you read above, and want to use my services, because of the value I bring to the table, contact Nick Vandekar, Selling the Main Line with Long & Foster Real Estate Inc, office 610-225-7400, cell or text 610-203-4543, Nick@VandekarTeam.com, website www.SellingTheMainLine.com.