6 Proven Steps to Increase Real Estate Sales – Step Three Execute

Real Estate Agent with Dirt Road Real Estate SA676002000

The assessments have been completed. Clarity is now reality. This third step is strategic execution. Research suggests the super majority of strategy execution fails. (2015 article by Candido and Santos in the Journal of Management & Organization). Many of the reasons for failure of strategic execution return to no or poor assessments to ongoing lack of clarity.


Ram Charan and Larry Bossidy in Execution succinctly summed up the essence of execution by these words:


“Execution is a specific set of behaviors and techniques that companies need to master in order to have competitive advantage. It’s a discipline of its own.”


Successful strategic execution comes from all those actions (behaviors and techniques) gained from the assessments and clarification of what is needed to be done to increase sales and gain strategic, sustainable business growth AKA competitive advantage. Here is where the final three steps happen – the Sales Process. Of course, assessing, clarifying and executing are embedded within each of these three steps.


Tomorrow the first step of the sales process.


Graphics courtesy of Gratisgraphy



Posted by

Leanne M. Smith, MS, GRI, rCRMS

2018 KGVAR Rookie Realtor of the Year-55+
219.508.2859 MST
Life Begins Where the Pavement Ends
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Comments (8)

Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Leanne. Execution is critical. Clarity of how to execute is the difference between success and failure. Enjoy your day!

Feb 04, 2020 04:33 AM
Leanne Smith

A dark and windy good morning here from NW AZ Wayne Martin As always succinctly well written, thank you.

Feb 04, 2020 04:40 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Good morning, Leanne Smith executing full force with confidence in the prepared plan should give positive results... 

Feb 04, 2020 04:45 AM
Leanne Smith

Again you are quite on target with "prepared plan should give positive results." Good morning and thanks for sharing your thoughts Barbara Todaro 

Feb 04, 2020 04:49 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Leanne - if not executed correctly, things can hit hard.  And that's not good.  

Feb 04, 2020 04:51 AM
Leanne Smith

Absolutely true Michael Jacobs - Good morning from very windy NW AZ

Feb 04, 2020 04:52 AM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

All the knowledge in the world won’t help you unless you eventually Implement it into you life .

Feb 04, 2020 05:29 AM
Leanne Smith

So true Michael J. Perry  and why I believe in self directed learning instead of life long learning. The difference is implementation. Thank you for sharing your great observation.

Feb 04, 2020 06:10 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

We can plan all we want, but if we do not execute well enough, all will be for not, haha.

Feb 04, 2020 06:30 AM
Leanne Smith

Very true, thank you Brian England 

Feb 04, 2020 06:53 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Leanne Smith, once again so true and execute is the key to doing a good job and getting the work out to others for referrals!


Feb 04, 2020 08:42 AM
Leanne Smith

Well written, thank you Will Hamm 

Feb 05, 2020 05:25 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Leanne Smith - the execution goes  directly to the attitudes and behaviors needed.

Feb 04, 2020 10:34 AM
Leanne Smith

Good morning and thank you Grant Schneider  for adding "attitudes and behaviors."

Feb 05, 2020 05:26 AM
Peter Mohylsky, Beach Expert
PMI. Destin - Miramar Beach, FL
Call me at 850-517-7098

I am working my way thru your steps, thanks for sharing this information,  

Feb 05, 2020 05:37 AM
Leanne Smith

Please let me Peter Mohylsky, Beach Expert  know how these steps have helped you increase sales. 

Feb 05, 2020 06:02 AM