12 Key Points for On-Page SEO

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

I wrote an article on Academia this week that delved deep into on-page SEO and how to perfect it so I'll just run over the key points here. Feel free to follow me on Academia.edu to read the article in its entirety. (Psst... it's a great place to blog for backlinks)

What is On-Page SEO?On PAge SEO

On-page SEO is the practice of optimizing a web page for search engines and users. We can't just link to a page if it's not optimized correctly. I mean, we can, but it's kind of pointless. You have to make sure that the information is relevant to whatever the person has searched and that the keywords are in the heading and body of the text to be relevant for the searcher and provide the most accurate information. This is where on-page SEO comes into play. The page and site need to be relevant and optimized correctly for the user and for search engines.

1. Know your keywords

The keywords are there to give readers and Google exactly what the page is about. Make sure you've researched and know the best keywords to go for.

2. Title and Headings

Break up that wall of words like an outline to give readers a place to rest their eyes or scan.

3. Keyword Density

How many times should you mention your keywords and where should they be in the article? Front and center and about every 100 words.

4. Internal and External Links

Get those links in there but don't overdo it. It should enhance the article, not bog it down.

5. URL Structure

Not super long but relevant and structured appropriately for the topic, category, etc..

6. Meta Data

Your chance to show readers in the description what the page is about. Get a keyword in there and make those 160 characters count!

7. Content

Unique, authorization and if possible, something no one has talked about before, at least from your perspective. Make it great, long, easy to read and informative.

8. Dump the old

Trash and/or consolidate old, outdated and thin content. This means content with less than 200 words and is useless to rank.

9. CTR

Click-through-rate is huge! Use questions, positive words and numbers in your title to get people over to the site.

10. Give people a quick answer

But then draw it out. If people have to scroll too long for the information, they'll leave. Give them what they want and reasons to stay.

11. Page Speed

That page better load fast... that's all I got to say.. at least here.

12. Image optimization

Every image should have your title and keywords so Google knows what it's looking at.

Again, more detail is over on https://www.academia.edu/41792158/On-Page_SEO_Checklist


More SEO Tricks and Tips


How to Optimize for Voice Search

SEO Organizing Tips for Backlinks

How SEO is Like Going to the Gym

How Many Links Should I Put in Posts?

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Personal SEO Tim and Tammy Emineth

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Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677

Comments (30)

Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Tammy Emineth,  You never fail to amaze me with your knowledge!

Happy Tuesday...

Feb 04, 2020 11:54 AM
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Tammy Emineth another great article on SEO objectives. Thank you for sharing your words of wisdom. 


Feb 04, 2020 03:53 PM
Stanford Mead
Summit Home Buyers, LLC - Salt Lake City, UT
Home Buying Professionals in SLC, Utah

Great SEO information, Tammy Emineth , thanks!

Feb 04, 2020 04:00 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Tammy:

Wow, some great advice here that bears further reading and some action...now and for the future. Bookmarked.


Feb 04, 2020 04:40 PM
Tammy Emineth

Just one of those thousands of things to keep in your mind, right? HA

Feb 05, 2020 10:14 AM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

It's like you paid for lunch for all 300K plus AR members. You picked up the pace when you SOS on the SEO. Always drop everything when Tammy Emineth whips up a how to boost. Craig Daniels is the same reaction with his classroom on how to DIY. Thank you!

Feb 05, 2020 03:42 AM
Tammy Emineth

HA! SOS on the SEO ... Love that! thanks Andrew! And Craig is a rockstar!

Feb 05, 2020 10:14 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Congratulations on your feature recognition. Thank you very much for sharing your experience and your advice.

Feb 05, 2020 08:04 AM
Tammy Emineth

Thank you for the reblog, Roy Kelley !!!

Feb 05, 2020 10:13 AM
Eva B. Liland Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service 661-714-1643

Thank you Tammy Emineth for your vast knowledge and willingness to share, greatly appreciated! Will print this out for further reading.

Feb 05, 2020 02:28 PM
Tammy Emineth

It's a great checklist Eva B. Liland Century 21 Doug Anderson  to keep on hand. Expecially if you don't have a WP site that tells you if things are green or a certain percentage. :)

Feb 07, 2020 06:06 AM
Ricardo Mello
Manhattan Miami Real Estate - Manhattan, NY
Manhattan & Miami Real Estate Agent

Great tips guys!

Feb 05, 2020 07:08 PM
Frank Tinsley
Quorum Realty Group, LLC - Indianapolis, IN
Superior Service, Superior Results

Great Post!  I really enjoy the information you pass along.


Feb 06, 2020 03:45 AM
Tammy Emineth

Thanks Frank!

Feb 07, 2020 06:06 AM
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

Thanks Tammy - I always learn some thing from you.     I'm going to want to connect with you about fine tuning some of this optimizing stuff soon!

Feb 06, 2020 08:30 AM
Tammy Emineth

Sure! Feel free to email or call anytime! :)

Feb 07, 2020 06:06 AM
M.C. Dwyer

Thanks Tammy!

Feb 07, 2020 11:33 AM
Bruce Hicks
Best Homes Hawaii - Honolulu, HI
Your Best Hawaii Realtor!

Thank you Tammy Emineth .  I will come back and review this one.  You have a whole bunch of stuff to do!

Feb 06, 2020 09:35 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

I appreciate all this great SEO information Tammy Emineth ... I will refer back to this often. Thanjk you!  Bookmarking.

Feb 06, 2020 04:37 PM
Rebecca Gaujot, Realtor®
Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Thanks for the SEO tips and reminders. We often get in a hurry and forget to do some of these.

Feb 06, 2020 06:27 PM
Tammy Emineth

That's so true but they really matter and count!

Feb 07, 2020 06:07 AM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Well done, Tammy. And as a consumer I couldn't agree more about #10!  I really dislike going to a web page and trying to find an answer. 

Feb 06, 2020 06:46 PM
Tammy Emineth

me too.. 

Feb 07, 2020 06:07 AM
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Excellent roundup of the key points of SEO, thank you!

Feb 07, 2020 04:34 AM
Karen Rice
Keller Williams Real Estate - Hawley, PA
Northeast PA & Lake Wallenpaupack Home Sales

#10 is the best. I get so frustrated when I click a link for information and have to keep scrolling, scrolling, scrolling past a bunch of mumbo-jumbo that, to me, is irrelevant. I don't care what your 3 year old said while you were on your way to the supermarket before you got the ingredients for your magic recipe. Just give me the dang recipe - and if I want to read the rest I can. ;)  This applies to everything, not just recipes!

Feb 07, 2020 06:35 PM
Tammy Emineth

BUT SO prevalent in recipe blogs, right!? LOL.. ugh

Feb 10, 2020 09:39 AM
Aaron McColl
True Inspection - Welland, ON
Offer home inspections in Niagara Hamilton regions

Thanks for sharing.


Feb 11, 2020 11:03 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I like your ideas about keyword density! We should all be keeping some of this in mind while being ourselves by that same token.

Feb 18, 2020 08:57 PM
Tammy Emineth

We should,. I don't think that will go out of the realm of importance

Feb 19, 2020 06:29 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I have to say that this is one of the best-written stuff i’ve seen about SEO in a while! Phenomenal!

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May 04, 2021 04:01 AM