We All Have Choices | To Market Or Not | To Spend Money Or Not !!

By
Services for Real Estate Pros with RE/MAX Executive Realty 104763
https://activerain.com/droplet/5m9V

Our lives are filled with “choices.” The choices we make define who we are and how we think. That’s frightening, when you think about those who have more influence than you and make important decisions. We have no control over that until election time, but we won’t touch up that right now!!

Making business decisions everyday will either make or break you. It takes time for either of those results to happen. “Risk taking” factors into our business decisions.

 

Those who lean toward a conservative mode are less likely to make a “score” quickly. I have fewer patience than most, and I’ll risk the loss of funds to test a marketing method or new avenue. All of our marketing is a test. If you think you’ve already satisfied that test, you haven’t. People change. You’ll know about that with the response or lack thereof to your marketing.

We must always change our marketing plan, and that doesn’t mean our method of marketing. What I reference here is target marketing, as opposed to mailing to the masses. As our sellers’ market has become so tight that our single family home resale listings, as of today, are “11 in number!”  Imagine 11 Active Resale listings in a town of 7,722 single family homes!

Choices must be made on how to market, and I’m changing my path in 2020 as I move forward on this marketing journey. A variety of topics, targeting many different groups of property owners, is my game plan. It’s a test!!! You’ll know the results, if and when you see new listings being marketed.

 

Just a thought for the moment….

 

Posted by

       

Barbara Todaro

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-918-9148

Exclusive Marketing Agent for The Todaro Team

 

             Copyright © 2009 - 2020 Barbara Todaro

                               All Rights Reserved



 

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Rainmaker
3,064,620
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Barbara.

Love the new postcards you came up with.  I'm sure the people that get them will also love it

Feb 04, 2020 01:20 AM #4
Rainmaker
5,618,858
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much, Barbara, for sharing some of your very effective marketing materials.

Feb 04, 2020 03:19 AM #5
Rainmaker
3,507,996
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Barbara - is it a difference in tecnnique or in strategy?  That thought came to mind as I read your post in relation to sprinting.  For some it is obviously a marathon effort.  Others may see it as something shorter.  Your well-written post gets those brain cells working.  

Feb 04, 2020 03:53 AM #6
Rainmaker
5,218,813
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Kathy Streib it's NEVER throw it up against the theory.... it's properly planned...there's always a plan in place....

Feb 04, 2020 03:58 AM #7
Rainmaker
5,218,813
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

James Dray I surely hope it works...

Feb 04, 2020 03:58 AM #8
Rainmaker
5,218,813
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Roy Kelley they seem to keep on working.... and they keep us visible.... multiple results from each mailing....

Michael Jacobs target marketing is a strategy and the creation of the different messages is a little bit of a technique...  it works....call it whatever you wish....

Feb 04, 2020 04:01 AM #9
Rainmaker
3,316,323
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Good morning, Barbara... your post's title caught my eye. When I trained new agents I was often asked if they really had to do all that marketing and spending money... I always told them they didn't have to do anything at all... but it was their choice on what kind of business they wanted to build and run.

Feb 04, 2020 04:55 AM #10
Rainmaker
5,218,813
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Nina Hollander that's the best advice anyone could give....there are choices and it's all dependent on the agent's ability to market and the budget available....of  course, there's always a way to raise funds to cover the expense of marketing.... share those expenses with others, to begin a marketing plan....

Feb 04, 2020 05:04 AM #11
Rainmaker
2,742,738
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

The choices we make definitely influence how things will go for us and I wish I always knew what the right choices were to make, haha.

Feb 04, 2020 06:15 AM #12
Rainmaker
3,310,501
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Barbara, you are the person I would be willing to go to for advice and I learn so much from your blogs.  My MARKETING GURU!

 

Feb 04, 2020 07:07 AM #13
Rainmaker
5,218,813
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Brian England since what we do for a living is nothing more than a conglomeration of "common sense" decisions, you are certain to make all of the right ones....

Feb 04, 2020 07:07 AM #14
Rainmaker
5,218,813
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

thanks, Will Hamm we all learn from each other..... stay the course....

Feb 04, 2020 07:14 AM #15
Rainmaker
1,250,453
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Barbara Todaro ... you have been my inspiration.  I now consistently market, most often via postcards, as a result of your inspiration.  Beyond inspiring ... you just make sense.  Obviously a great combo!

Gene

 
Feb 04, 2020 08:07 AM #16
Rainmaker
4,678,467
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Barbara,

Targetting your market is common sense.  Yes, you have to spend both on marketing and on educating yourself on what the market is like, and you havee to be certain that you know what you are talking about.  Otherwise, what he marketing looks like is the emperor's new clothes---naked and no substance.  A

Feb 04, 2020 09:09 AM #17
Rainmaker
5,218,813
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Ron and Alexandra Seigel (Alexandra)... target marketing is the best option for direct mail when experiencing an extreme seller's market..... and one needs to profile that target... know how that target thinks.... and then market like you mean it!!!

Feb 04, 2020 09:38 AM #18
Rainmaker
2,652,077
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

I always enjoy viewing your team's amazing marketing materials, Barbara.  

Feb 04, 2020 06:06 PM #19
Rainmaker
779,037
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

You saw my latest pending after 3 years, 3 listing agents. 43 DOM. 

Prior . . . not even 'a sign' let alone 'all the rest' of what we do.

:: bows to Sensei ::

FEATURED IN BARTENDER MAKE IT A DOUBLE

we mean it

Feb 05, 2020 06:14 AM #20
Rainmaker
5,218,813
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

some are much better than others that I create, but I have fun doing it.... what I do for work could hardly be called "work"....  but I still take the referral fees!!! Myrl Jeffcoat LOL

Feb 05, 2020 06:15 AM #21
Rainmaker
5,218,813
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Candice A. Donofrio thanks for the feature.... one never knows when it will "kick in".... we just keep on moving forward.... it's all worked out....

Feb 05, 2020 06:18 AM #22
Rainmaker
4,231,876
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Barbara, you always know what it takes to make the phone ring.  I have a friend that has been unwilling to spend much on the business.   You have to spend money to make money!

Feb 05, 2020 06:44 AM #23
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Rainmaker
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