It always amazes me how someone not involved in a situation can just walk up and in seconds identify an issue and provide a workable solution. Then they saunter off leaving the group with their jaws slack, wondering how that happened. I have seen this happen many times.
Its the old, "Second set of eyes" thing. Someone not encumbered by the current thinking comes to the problem with no preconceived notions. This fresh perspective yields benefits to those stuck in a mental rut.
Why even discuss this? Well, for one, I find it an interesting phenomena, and two, I am walking into just this situation this afternoon.
I spoke to a group of agents a month or so ago, and have been asked back to talk about marketing for commercial agents. Am I in commercial? Nope. I was once, ever so briefly. But marketing is marketing. My hope is that I will be a second set of eyes for this group and be able to suggest ideas that they would not have ordinarily thought of. Either that or I will be totally useless! Wish me luck!