Will Buying New Shoes Become Your Unfair/ Competitive Advantage?

Reblogger Barbara Todaro
Services for Real Estate Pros with RE/MAX Executive Realty 104763

Another great post to read and then think about..... how does this apply to you.....are you identifying what your competitve advantage is? are you exercising it.... 

Original content by Ron and Alexandra Seigel DRE00893924


An article about Nike's new shoes inspired this post.  Some athletes complained that wearing these shoes would give someone an unfair/competitive advantage!  They even listed the help of the Olympic Committee to ban them.  The Olympic committee ruled that shoes cannot win a race...It is the individual in the shoes that wins the race!  


This bit of news led us to a discussion yesterday morning in our mastermind. In order to differentiate yourself from the crowd of real estate agents or companies, you have to tap into that unfair/competitive advantage that you were born with, develop it and utilize it to the max and we would not advise you to buy the latest greatest shoes.  


Those who are critical of successful people are actually (in our opinion) apologizing for their failure to realize their potential.  We ask our clients, "what can you do better than anyone else?" Identify your unfair/competitive advantage and find a way to capitalize on it!  Here is an example.


One of our clients wanted to best #1 and #2 in her marketplace.  #1 was from an old well- known and beloved wealthy family. This person was admired by her circle of friends and was an excellent agent.  She would get together with her circle for high tea, and walk out with several listings.  Her unfair advantage was the best connections in the luxury real estate domain, where her sphere sold and bought.  


#2 's husband had a position of power in the city.  Since she was part of his campaign, they were connected politically to the shakers and movers.  Like #1, she is an excellent agent.  Those connections led to her success in the luxury market.


Our client had no connections to rely upon.  Like the other two she is an excellent agent. She could not get into the door of either sphere, even though she is as competent as they are.  As #3 she had a solid sold portfolio of luxury homes.  


What she could do better than anyone else is related to the new wealth and economy that was growing in the marketplace, and the areas where they wanted to live, which differed from her competitors.. She was a natural for those who fit that category.  They could easily relate to her on many levels! Remember, people like to do business with people like them!


Do You Know What Your Unfair/Competitive Advantage Is?


Please don't tell us that your unfair advantage is your competence, your integrity, your website ranking, your market reports, your blog, your CRM, your photos, your videos, your coach, and the shiny new things you recently bought. These are all nice shoes.


Remember, "It is the individual that wins the race, not the shoes"



Written by Ron & Alexandra Seigel-






Many luxury real estate marketing professionals tout their customer service as different and better than their competition. Yet, in the realm of luxury real estate brokerage or any other specialty in real estate, it is rare to find customer service that is truly remarkable. If you want your customers to fall in love with your brand, your service must be consistently brilliant and full of surprises so that it sparks word-of-mouth advertising.




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Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Barbara. You can't go wrong with advice from Ron and Alexandra. Enjoy your day!

Feb 04, 2020 04:16 AM #1
Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros

We just have to find our niche and work it to be successful.  I enjoyed this post.

Feb 04, 2020 05:21 AM #2
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

thanks, Wayne and Rose Mary.....

Feb 04, 2020 05:24 AM #3
Paul S. Henderson, REALTOR®, CRS
Tacoma, WA
South Puget Sound Washington Agent/Broker!

I am in the middle of some huge changes and this is a great post to ponder...

Happy Tuesday Barbara Todaro 

Feb 04, 2020 06:42 AM #4
Raymond Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA

Thank you for putting a spot light on this post.  It is interesting and helpful.

Feb 04, 2020 07:12 AM #5
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Barbara. What a great choice for a re-blog. The title was super and now off to tell Alexandra.

Feb 04, 2020 07:39 AM #6
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Thanks, Paul, Raymond and Sheila....your comments are always appreciated....

Feb 04, 2020 07:41 AM #7
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Thank you for the re-blog.  We appreciate it, and treasure your support.  A

Feb 04, 2020 08:24 AM #8
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Barbara Todaro - Yes they nail it with this example.  You really have to look past the obvious and say why I am so unique that it is unfair.

Feb 04, 2020 11:42 AM #9
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much, Barbara, for sharing this excellent reblog selection.

Feb 05, 2020 09:25 AM #10
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Barbara Todaro

Marketing Agent for The Todaro Team
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