Stay in touch with your market AND your sphere

I get more business from my e newsletter that goes out monthly....you have to keep in touch with your database........walk up to anyone and ask them if they remember there real estate agents name.....I bet over 90% would say no they cannot remember the name.

This is sad.......you need to keep in touch with your clients and I even have for my listings a abandoned buyer classification knowing that most agents do not keep in touch with there past clients.....I cannot tell you how much business I get from other peoples clients just because they hear from me.....I also send out a quarterly update letter about there local market and whats selling.....very easy with our MLS system here.....also what about sending out at the end of the year final HUDs to everyone for taxes and why not refer your local accountant also.......the more you keep in touch with people giving them good information instead of just normal junk the more they will remember you......

Todd Hueffed

I like monthly newsletters too.  There have been so many changes on the mortgage side monthly is hardly frequent enough but I don't want clients & prospects to consider my emails as spam.  Hardly a month goes by without a handful of respondents requesting additional details.

Good luck with your campaign.

www.GregZaccagni.com

The key to monthly communications is to insure that they are content rich and not just fluff. I have a title rep that sends the most amazing things our way.  They are always items I can use.  Conversely, I have a mortgage rep that just subscribes to a canned e-newsletter campaign that is dry as dust and for me, a complete waste of time on both of our parts!

Watch what you send!