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Stay in touch with your market AND your sphere

Real Estate Agent with Foxhall Investments

Part of being a good agent is knowing what is going on around you.  Your clients (and potential clients) consider this when they evaluate you as an agent.  With that said, what are you doing to understand the markets you do business in?  If you do happen to be an agent who put in the effort to understand the market, is your sphere of influence aware of your knowledge?

At our company, we have a monthly e-newsletter that goes out to clients and friends.  This newsletter contains information about current events in Chicago, as well as information about new developments and current market conditions.  We feature statistics that are compiled from Chicago market data by one of the company's principals each month.

Consistent, value-added touches like this will demonstrate to your contacts that you are a truly a valuable resource for local real estate knowledge.  Putting in a couple hours each month to go over your local markets will go a long way towards winning repeat business and referrals.

John Marlow
Real Living Helios Realty


Todd Hueffed
Champions Real Estate Services - Everett, WA

I get more business from my e newsletter that goes out monthly....you have to keep in touch with your database........walk up to anyone and ask them if they remember there real estate agents name.....I bet over 90% would say no they cannot remember the name.

This is sad.......you need to keep in touch with your clients and I even have for my listings a abandoned buyer classification knowing that most agents do not keep in touch with there past clients.....I cannot tell you how much business I get from other peoples clients just because they hear from me.....I also send out a quarterly update letter about there local market and whats selling.....very easy with our MLS system here.....also what about sending out at the end of the year final HUDs to everyone for taxes and why not refer your local accountant also.......the more you keep in touch with people giving them good information instead of just normal junk the more they will remember you......

Todd Hueffed

Jun 11, 2008 08:41 AM
Kay Perry
Kay Perry, Broker - College Station, TX

Hi, Great information.  I've been thinking about a personal newsletter that I personally write and send to my farming area.  Maybe this is what I will do next month instead of postcards.

Jun 11, 2008 08:57 AM
Greg Zaccagni
The Federal Savings Bank - Wheaton, IL
Illinois Mortgage Lender

I like monthly newsletters too.  There have been so many changes on the mortgage side monthly is hardly frequent enough but I don't want clients & prospects to consider my emails as spam.  Hardly a month goes by without a handful of respondents requesting additional details.

Good luck with your campaign.



Jul 07, 2008 01:59 AM
Stacey M. McVey
Keller Williams Greater Cleveland West - Westlake, OH

The key to monthly communications is to insure that they are content rich and not just fluff. I have a title rep that sends the most amazing things our way.  They are always items I can use.  Conversely, I have a mortgage rep that just subscribes to a canned e-newsletter campaign that is dry as dust and for me, a complete waste of time on both of our parts!

Watch what you send!

Jul 07, 2008 11:57 PM