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6 Proven Steps to Increase Real Estate Sales – Step Four Marketing

Real Estate Agent with Dirt Road Real Estate SA676002000

When we market our businesses, the purpose is rather simple: To attract attention and to begin to build a relationship. This attraction may begin with a visit to your website to actually walking through your brick and mortar doors.


From this simple purpose, the goal of marketing is also two-fold:


(1) To make a friend

(2) To open the door to a first time appointment (you initiate the contact) or have the new friend contact you or walk into your store


For many years, those in sales held three mistaken beliefs:


(1) Marketing was selling

(2) Advertising was marketing

(3) Marketing was separate from the overall sales process


These beliefs cascaded down the Big Business Mountain (Madison Avenue, NY). Social media has uprooted those beliefs as well as formal business to business networking groups along with referral marketing.


One of the most successful marketing strategies is identified as education based marketing. This strategy is delivered through content marketing be it a blog, articles submitted to other sites or emailing to a list of suspects to qualified sales leads to existing clients. Your conversations with potential sales lead can also be infused with educational and relative content.


The goal of educating marketing is simple: Educate without making those turn off sales pitches. Education based marketing demonstrates you are the trusted authority in your real estate market.


I can personally attest to this strategy. The reason we connected with our buyer’s agent, Elise Harron  of Dirt Road Real Estate, was through her blog. She wrote about water here in Arizona and then shared the AZ website site for wells. Being from the Midwest, I learned about water haul.


Her marketing was direct and educational. No sales pitches, no “look at me.”


Your marketing is your first impression or as Will Rogers stated,


“You never get a second chance to make a first impression.”


Graphic courtesy of Pixabay.com

Posted by

Leanne M. Smith, MS, GRI, rCRMS

2018 KGVAR Rookie Realtor of the Year-55+
219.508.2859 MST
Life Begins Where the Pavement Ends
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Peter Mohylsky, Destin BeachPro
PMI. Destin - Miramar Beach, FL
Call me at 850-517-7098

Education is a very important part of my business,  

Feb 05, 2020 05:30 AM
Leanne Smith

Good morning Peter Mohylsky, Beach Expert As a sales professional and independent small business owner I have employed education based marketing for nearly 20 years.

Feb 05, 2020 05:33 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Getting the word out weather it is by a first time buyer seminar with a lender to educate people that not know but down the road can buy a home.

Feb 05, 2020 08:10 AM
Leanne Smith

My sense Will Hamm  is education based marketing allows you to be viewed as the trusted authority regardless of industry.

Feb 05, 2020 08:12 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Leanne Smith - I have been blogging education for years now and it has helped me become a trusted partner.

Feb 05, 2020 01:42 PM
Leanne Smith

Good morning and let us not forget education based marketing should be infused within our verbal conservations. Thanks Grant Schneider 

Feb 06, 2020 05:57 AM