Pie Charts | Postcards | Searching For New Business With New Targets

Services for Real Estate Pros with RE/MAX Executive Realty 104763

Our new resale single family home listings remain a rare entity in Franklin MA. My marketing is well underway with target marketing to owners of individual buildable lots in Franklin and Fix and Flip homes.


The latter is a stab in the dark and based on low tax assessments that hopefully reflect size, age and condition. I’ve mailed in that fashion in the past and have had a good return. This is a different time, for sure!


There is no commission charged on either of these concepts. With the lots, our builder gives us the listings and the fix and flips are handled the same.

I’m sure most of you are not in favor of that, but I want my phone to ring. This makes it ring, and it also gives us a very good relationship with the builders who work with us. We never double dip. It just makes the deal too expensive for the builder to secure. The risk is greater with an increased price.


When I found tracts of land for subdivisions, I never charged a commission. I closed 40 subdivisions of homes and condos as a result of waiving the land commission. Do the numbers!! It’s a no-brainer. I collected a full commission, even if the builder had to go to the closing with a check, when the market had tanked.


We presently have a duplex being built on a lot we found. It was actually in a subdivision that I handled and the owner called to see if we had a builder. She knew we would not charge her a commission on the land, and she was right. We will have two new townhouses to sell for just under $500,000 each.


The chart reflects the existing 11 single family resale homes with a price range from $296,000 to $699,000.  In a more normal market, we would range up into the $1million dollar range.  Our Average List price is $470,200 and the Median List price is $450,000. Both of those numbers are lower than we have previously experienced.



This is a very small pie chart, but it will improve very soon.

Posted by


Barbara Todaro

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038


Exclusive Marketing Agent for The Todaro Team


             Copyright © 2009 - 2020 Barbara Todaro

                               All Rights Reserved



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Raymond Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA

Very interesting and effective way to get business. 

Feb 05, 2020 02:30 PM #1
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


We had as one of our niches were properties that had upside potential (wholesale to retail so to speak).  We sold them, leased them, and then sold them again once they were fully leased.  We had 6 savvy developers that could close in 30 days all cash, and we knew their specific requirements.  

Feb 05, 2020 02:30 PM #2
Peter Mohylsky, Beach Expert
PrimeSouth Properties - Santa Rosa Beach, FL

Interesting concept here.  no commissions on buying or selling certain properties.  i might run it up the flag pole.  

Feb 05, 2020 02:44 PM #3
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

BarbaraT= You're thinking not just outside the box but down the road. Shortsighted agents would focus on the one commission they would receive rather than loyalty and the broader picture. 

Feb 05, 2020 06:07 PM #4
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Barbara.

I'm going to talk about that at our next meeting.  I doubt there will be any takers, pity

Feb 06, 2020 01:31 AM #5
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Good morning, Barbara... now that is a powerful message sure to get a response or two or three or more! 

Feb 06, 2020 04:23 AM #6
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Barbara - so many proven theories either don't work for others or are ignored.  Who cares?  Did someone say a bigger piece of the pie?  Did someone say PIE?  Your message is one of opportunity.  That's a part of the pie that never seems to end.  

Feb 06, 2020 04:39 AM #7
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Barbara. Your creativity is awesome and I never would have thought about doing that.

Feb 06, 2020 05:02 AM #8
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Barbara Todaro - I agree with with strategy for building lots.  You are not only making the phone ring, you are securing your spot.

Feb 06, 2020 05:20 AM #9
Ben DeHaven
Haven Realty & Investments - Winter Haven, FL
Proudly serving Winter Haven & Lakeland, Florida

I love it! I'm going to look into this further as I am trying to get into vacant land more and more. 

Feb 06, 2020 05:53 AM #10
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

A great way to search for future business Barbara Todaro 

Feb 06, 2020 06:05 AM #11
Paul S. Henderson, REALTOR®, CRS
Tacoma, WA
South Puget Sound Washington Agent/Broker!

I feel I'm back in the Navy when you speak of acquiring targets... 

When my day starts early I feel great Barbara Todaro  

Feb 06, 2020 06:14 AM #12
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much, Barbara, for sharing some of your successful marketing efforts.

Feb 06, 2020 06:48 AM #13
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

The Todaro Team is strong because of your amazing work ethic, there is no other team that should be hired in Franklin!

Feb 06, 2020 07:15 AM #14
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

Barbara - You are the bomb, when it comes to real estate marketing in Franklin, MA.

Feb 06, 2020 01:18 PM #15
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

thanks, everyone, for your nice comments.... they're always appreciated... 

Feb 06, 2020 02:03 PM #16
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello My Marketing Guru, You do such a great job and are good about passing your ideas on to us here in the rain.


Feb 07, 2020 06:17 AM #17
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Marketing Agent for The Todaro Team
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