Art has become an integral part of the Miami luxury lifestyle. Exhibitions, art shows, and gatherings are no longer a rarity, but a norm for rich residents. Besides, they are also looking for exclusive opportunities to enjoy art at home, so property management companies are striving to meet their highest expectations.
Today, we’ll take a look at the most exciting intersections of art and luxury on the sandy shores of Florida.
Automotive Art by Porsche Design
The Porsche brand is firmly associated with sleek lines, elegant solutions, breathtaking speed, and outstanding performance. However, the company is not satisfied with its reign in the automotive market. In 2016, Porsche Design Tower was completed as the brand's first architectural project. The exquisite 60-story cylindrical tower holds 132 units, from 4,800 to 19,403 square feet. The price ranges from $3.9 to $32.5 million. Two 4-story penthouses take up the top floors and offer a breathtaking view over the ocean and the shoreline.
Porsche Design Tower comes with all the amenities you would expect from a luxurious high-rise, from private swimming pools to a fitness center to a movie room. However, it's the “Dezervator” that makes it different from the neighboring buildings. The unique elevator enables residents to drive inside the building and get to their units without leaving their cars. This feature provides unparalleled privacy, as the residents do not need to deal with valets and paparazzi milling at the front entrance. Instead, they can reach the comfort of their homes without leaving the vehicles. Moreover, each unit comes with a private garage on the same floor as the apartment or one story below.
The "sky garage" concept makes Porsche Design Tower an ideal residence for car collectors. Supercars and retro vehicles can be displayed inside the units as samples of automotive art. The two penthouses (20,000 square feet each) offer the most exciting opportunities for car aficionados to showcase a gallery of up to 11 vehicles on one of the top floors.
Considering the size of the units and the unique possibilities granted by the “Dezervator,” it is no surprise that most properties were sold out within a few months of the building's opening. However, there are several units still available for true lovers of automotive art.
Art Events Come to Luxury Condos
The annual artistic chaos of Art Basel comes to Miami every December. Over 100,000 local and international visitors enjoy the cultural event that brings together the best and brightest creators. However, aside from traditional exhibitions, installations, and shows, there’s a new, exclusive event available only to the residents of luxury condos and their guests.
In 2019, the residents of Brickell City Center and Portofino South Beach got to know some of the Art Basel artists in attendance. Over wine and hors d'oeuvres, art lovers could chat with several creators and discuss their works, future plans, and, possibly, acquisitions. A year before that, Jeff Koons attended a reception at Oceana Bal Harbour. His sculpture "Seated Ballerina" is part of the condo's complex, and the residents got a chance to talk to its creator.
Another option luxury residences offer is an on-site rotating art exhibition. Ritz-Carlton Residences display artwork in shared spaces and have already showcased over 50 works by modern artists such as Allison Gildersleeve and Stephen Schaub. The residents can enjoy the pieces for a time and negotiate a purchase for their private collections. The works are priced anywhere between $2,000 and $110,000. The purchased pieces are replaced with new works, making for an ever-evolving display that can last several months without becoming mundane.
For closer cooperation between artists and condo's residents, a unique program has been developed by Marcella Novela and Allison Greenfield. They invite an artist to live and work on the premises, producing new pieces for the upcoming exhibitions or private projects for high-rise residents. Magnus Sodamin became the first creator to take part in the program at the end of 2019.
Outside of the art event season, 2000 Ocean has created a comprehensive art curator program. It helps the residents learn more about contemporary art and incorporate new experiences into their luxurious lifestyles. The in-house art curator is responsible for lectures, rotating art shows and exhibitions, developed with the interests of the residents in mind. Thus, homebuyers get a better understanding of the modern art market and can make lucrative investments. The art consultants also negotiate partnerships with local museums and galleries for private shows and art loans.
Moreover, new apartment buildings take new artistic expectations into account at the design stage. The unique condominium, ALINA Residences, incorporates different types of art to appeal to a variety of the residents' tastes. The design relies on the landscape for inspiration but accounts for discerning art tastes to make new homeowners feel welcome and happy in their new apartments. The art inside ALINA is supposed to stimulate all senses and make the residents feel proud of being a part of the luxurious experience.
Deep immersion into the art scene is becoming one of the staples of Miami luxury real estate. It is no longer an afterthought, but a requirement by the owners of the ocean-view high-rise apartments. Developers, such as Porsche Design, are coming up with unique concepts that take art to the next level. Meanwhile, managing companies are making most of the opportunities granted by art events to introduce residents to artists and their works.