Niche Marketing: How to Standout

By
Services for Real Estate Pros with Second Self Virtual Assistance

Stand Out With Niche Marketing

Succeeding in a business with a lot of competition requires standing out from the rest of the pack. You don’t have to develop new concepts to interact with your target market.

Follow this niche marketing outline to succeed. It will take less time and effort than you may think.

 

Who’s Your Competition?
Do you know who your competition is and what they are doing? This is important information that will help you compete in your niche. Not knowing your competition puts you at a serious disadvantage.

Use a free online service such as SimilarWeb to find out your competition’s marketing strategy, their market share, and their strengths and weaknesses. This kind of information will help you create your own marketing plan.

 

What is Your Unique Selling Proposition (USP)?
You are uniquely qualified to provide your particular services. Use your uniqueness to differentiate yourself from your competition.

  • Can you offer a better service?
  • Do your customers get additional value from using your services?
  • Are your selling methods unique in some way?

 

Quality Needs to be Your Priority

Always add value to everything you do. This includes anything from your website or blog to your social media, email marketing or any other marketing outlet you choose to use.

Interact with your customers and followers promptly and professionally. Provide them with valuable information.

 

Let Them Know the Real You

  • Connect with your customers and prospects
  • Tell them your story
  • Let them know how your USP will help them
  • Add a human touch in your communications

 

Your Customers Come First

  • Be responsive
  • Show them their interests are important to you
  • Always give them value

A solid niche marketing plan will help you get and retain clients. You’ll develop longtime relationships with people who trust that you will always give them value, honesty, and reliability.

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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 02/19/2020 01:00 AM
  2. Will Hamm 02/20/2020 12:21 PM
  3. Kris Collis, Associate Broker 03/17/2020 10:05 PM
Topic:
ActiveRain Community
Groups:
Target Marketing
Marketing, Ideas and Methods That Work!!
Marketing for Cheapskates
Building Your Niche
Marketing 101
Tags:
building your niche
marketing to niche

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Rainmaker
3,396,997
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Pamela and thank you for some excellent suggestions in your blog.  If it is okay with you, I sould like to reblog this down the road?

Feb 06, 2020 09:04 AM #1
Rainmaker
1,075,399
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Got to be unique to make people remember you. I will offer you a pizza if you make an offer on my listing.....  Offer ice cream in the summer.

Feb 06, 2020 09:29 AM #2
Rainmaker
2,130,707
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good afternoon Pamela Cendejas - one thing too is absolute who you customer is and what they want.

Feb 06, 2020 09:48 AM #3
Rainmaker
201,808
Eva B. Liland Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service 661-714-1643

I'm in my own niche since 2002, selling mobile homes in nice parks. I don't know exactly why I love doing that, maybe it is that I'm helping people that can't or will not buy a regular house and actually prefer to live in a nice mobile home park. Anyway, I'm happy but it will never make me rich but that's okay too.

Feb 06, 2020 02:02 PM #4
Ambassador
1,706,597
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

You can even have a niche within a niche. For me that is new construction for investors who commit to five properties or more.

Feb 06, 2020 02:03 PM #5
Rainmaker
2,544,226
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Having the benefit of a niche as you point out is no myth

Feb 06, 2020 06:34 PM #9
Rainmaker
556,034
Melinda (Mel) Peterson
Real Estate Cafe LLC - Bend, OR
The Blessed Realtor - ABR, CRS

Love this website for checking out your competitors; www.SimilarWeb.com

Thanks for sharing! 

Feb 06, 2020 07:12 PM #10
Rainmaker
715,607
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Thank you for sharing the wonderful ideas on how to work with sellers. Will be bookmarking this for future reference. 

Feb 07, 2020 09:24 AM #12
Rainmaker
103,618
Kris Collis, Associate Broker
Smart Way America Realty - East Stroudsburg, PA
Professional Results you Expect 702-574-8102

Pamela, That acronym is great for Unique Selling Proposition, so important to know what sets us apart from the rest, and what we bring that is unique.  You honed in on the basics of success that flies in the face of those who just sign up for lead gen programs and think that's the answer.  Ultimately the client doens't care about what tech you use, but the skill you bring to accomplishing their goals.

Feb 07, 2020 01:04 PM #19
Rainer
573,372
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH
CRS

I always belived that "Riches are in Niches"

Succeeding in a business with a lot of competition requires standing out from the rest of the pack. You don’t have to develop new concepts to interact with your target market. Follow this niche marketing outline to succeed. It will take less time and effort than you may think.

Feb 08, 2020 04:38 AM #22
Rainmaker
1,903,743
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Too many Agents are Generalists and struggle through out their career to make a  living !!

Feb 08, 2020 05:32 AM #23
Rainmaker
3,329,973
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

When education is your foundation...your niche is on solid ground

Feb 08, 2020 10:46 AM #24
Rainmaker
454,394
Matthew Klinowski, PA
Downing-Frye - Naples, FL
Golf Community Real Estate Specialist

Hi Pamela, great post on niche marketing. It's hard to stand out in a crowd, but if you can do it, it will pay off tenfold! Have a great day!

 

Feb 08, 2020 12:20 PM #27
Rainmaker
503,356
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Thank you for all these niche marketing tips Pamela Cendejas ...  I have always gone above and beyond my client's expectations with the goal of wanting to be their "Realtor FOR LIFE!" and last year I finally reached 90% of my clients repeating or referring me to their family and/or friends.  So that's my niche.

Feb 08, 2020 12:51 PM #28
Rainer
289,084
Stephen Turner
Burkentine Realty Group (Burkentien Builders) - York, PA
The BIG Guy of NEW HOME SALES

Be Specialized! Great advice, stuff we often hear and know to do, but do we do it? I must say this line hit the nail on the head:

Let them know how your USP will help them

Feb 08, 2020 01:08 PM #29
Rainmaker
402,588
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

I agree with you that QUALITY is a priority.     One of my competitors heavily advertises their sheer quantity of sales....hmmm....

Feb 09, 2020 10:11 AM #36
Rainmaker
570,991
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Having a niche can be beneficial--esp in regard to an area that you farm consistantly.  Also providing great customer service as part of your niche!

Feb 09, 2020 10:24 AM #37
Ambassador
872,075
Mimi Foster
Falcon Property Solutions - Colorado Springs, CO
Voted Colorado Springs Best Realtor

I was so well niched as the Queen of Downtown that all-too-often people said, Oh, I didn't know you could sell houses that weren't Downtown! 

Feb 15, 2020 07:19 PM #38
Rainmaker
187,627
Raymond Henson, SRES, GRI
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA
Realtor

Thank you for your marketing pointers.  I appreciate the help.

Feb 16, 2020 03:30 PM #39
Rainmaker
5,759,594
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

This is excellent advice to share.

I hope you are enjoying a very productive month.

Feb 18, 2020 06:18 AM #40
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Pamela Cendejas

Second Self Virtual Assistance (928) 692-3235
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