Puppies, Flowers & Engagement

By
Real Estate Agent with RE/MAX Elite 513.520.5305 www.LizTour.com SAL.2002007747

For a long stretch I posted daily on Facebook. 

My purpose isn't to stir the pot.  You want the social media argument du jour, there are more than enough places to find it without my help.

So mostly I post flower pictures from our garden, although this time of year there's almost a complete absence of anything new to post.

And I notice that engagement is a bit higher when the flower pictures have an extra element:  a butterfly, a bumble bee, or a honeybee.  Add those in and the likes & comments spike.

But you know what REALLY gets a response?

Something like this:

Tiffany & Hairy Winston

Or

Say hello to Tiffany and Hairy Winston, our newest members.  At 5 weeks old they're starting to get some personality, want to play and then fall asleep!  Now if I could put these two Chihuahua pups in charge of our marketing, we'd be the number 1 ranked real estate team with every dog lover in the area in no time because who can resist cute puppies?  Okay, maybe the hardcore cat lovers, but we have plenty of felines too!

.

Now to flip the switch to real estate, I have different expectations for different types of posts.

I can write posts to this community and I'll get comments, but probably no phone calls from home buyers and sellers.

I can write generic FAQ posts and maybe get some comments, and those posts make good filler for our Wordpress site for someone that has ALREADY found us.

Now if I write posts about typical subdivisions in our market, I expect no comments, BUT I'll get some inquiries from real live home buyers (and the occasional seller).    Bingo!

And if I want my equivalent of puppy photos?  I write patio home information posts about communities, new construction opportunities, etc.  Those niche posts WORK.  They work because they're specific.  They work because most of my competition has no clue about them and don't have the expertise to blog about them.  Those posts, while not adorably cute, ARE attractive in their own way.  They wind up at the end of Internet searches and generate the most calls of any posts.  Some are just brain pickers, some have agents, but SOME do hire us.

So I write the equivalent of puppy posts for real estate :)

Bill of Bill & Liz aka BLiz

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Serving Warren County Ohio & Adjacent Areas

 

The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418

MailTo:  Liz@LizSpear.com

Search Homes:  Https://WarrenCountyOhioRealEstate.com

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Rainmaker
3,446,295
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Bill. It is a game of numbers and reaping rewards requires participation. Enjoy your day! 

Feb 07, 2020 04:32 AM #1
Rainmaker
3,512,069
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Bill(and Liz too) - it's about finding what works best for you.  Pick of the litter or purposeful?  Hmm...

Feb 07, 2020 05:05 AM #2
Rainmaker
1,508,608
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

My first thought is that yes, puppy and pet photos definitely general lots of traffic! Almost everyone loves cute puppy pictures. Tiffany and Hairy are so cute!

Second, I agree that different posts get different engagement. So true. It's up to us to figure out who we want to engage, and then how.

Have a great day!

Feb 07, 2020 05:07 AM #3
Rainmaker
2,747,624
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I am not even a fan of dogs, but that puppy catches my eye!  I have found that on Facebook I get much more engagement if I post a picture of myself or better yet a picture of my Mom, haha.  I learned that seems to be the case with regard to real estate too.  The posts about myself seem to get more attention than market reports.

Feb 07, 2020 06:20 AM #4
Rainmaker
3,778,174
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Bill. I think you are right. Nothing engages like pets and puppies and kittens the most. If you then add value.....bingo.

Feb 07, 2020 06:56 AM #5
Ambassador
1,691,067
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Funny but the videos I do with Henri in them gets the most response on social media. I guess that makes him my brain trust.

Feb 07, 2020 08:46 AM #6
Rainmaker
4,684,427
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Bill,

Yes, and it is interesting to note that most of the posts we see on line are not really that great, they are written in googlish with SEO in mind, puppies, kitties and flowers are a relief from the humdrum of googlish.  A

Feb 07, 2020 12:36 PM #7
Ambassador
2,949,510
Anna Banana Kruchten Broker/Owner, CRB, CRS
Phoenix Property Shoppe - Phoenix, AZ
602-380-4886

Ahhhh what little cuties!  I'm a sucker for cute puppy photos.  I'm sold!

Feb 07, 2020 01:10 PM #8
Rainmaker
1,763,095
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

love those long tail posts - and even chihuahuas who have pretty short tails

Feb 07, 2020 07:06 PM #9
Rainmaker
1,763,095
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

Tiffany and Hairy Winston are very clever names for pups - and they are particularly darling!

Feb 07, 2020 07:07 PM #10
Ambassador
2,917,963
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

you know what? Pets are as universal to people as music.  I've definitely gotten clients because I posted about my dogs.  They know I have a dog friendly office before they ever meet me.  So while they are a "safe" post they also can get you business from people who also love puppies.

Feb 07, 2020 08:42 PM #11
Ambassador
1,954,929
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Hi there, Bill. Agree, it's the long tail posts that get found. Although, our Mac videos have scored us businees too...dog people are nutty - kind of like cat people. By the way, Tiffany and Harry are seriously adorable. 

Feb 08, 2020 07:06 AM #12
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