For a long stretch I posted daily on Facebook.
My purpose isn't to stir the pot. You want the social media argument du jour, there are more than enough places to find it without my help.
So mostly I post flower pictures from our garden, although this time of year there's almost a complete absence of anything new to post.
And I notice that engagement is a bit higher when the flower pictures have an extra element: a butterfly, a bumble bee, or a honeybee. Add those in and the likes & comments spike.
But you know what REALLY gets a response?
Something like this:
Say hello to Tiffany and Hairy Winston, our newest members. At 5 weeks old they're starting to get some personality, want to play and then fall asleep! Now if I could put these two Chihuahua pups in charge of our marketing, we'd be the number 1 ranked real estate team with every dog lover in the area in no time because who can resist cute puppies? Okay, maybe the hardcore cat lovers, but we have plenty of felines too!
Now to flip the switch to real estate, I have different expectations for different types of posts.
I can write posts to this community and I'll get comments, but probably no phone calls from home buyers and sellers.
I can write generic FAQ posts and maybe get some comments, and those posts make good filler for our Wordpress site for someone that has ALREADY found us.
Now if I write posts about typical subdivisions in our market, I expect no comments, BUT I'll get some inquiries from real live home buyers (and the occasional seller). Bingo!
And if I want my equivalent of puppy photos? I write patio home information posts about communities, new construction opportunities, etc. Those niche posts WORK. They work because they're specific. They work because most of my competition has no clue about them and don't have the expertise to blog about them. Those posts, while not adorably cute, ARE attractive in their own way. They wind up at the end of Internet searches and generate the most calls of any posts. Some are just brain pickers, some have agents, but SOME do hire us.
So I write the equivalent of puppy posts for real estate :)
Bill of Bill & Liz aka BLiz