There are so many digital marketers right now offering their services that if you throw a rock on the street, it will probably hit one of them. And I am sure that many or even most of them provide impeccable service.
After all, in this day and age, the internet is the most important medium of doing marketing for most businesses. It provides you with an audience without having to go door to door advertising your business.
However, before you invest heavily in digital marketing, it is important to ask yourself- is online marketing the right thing for me?
In their passion to attract an online audience, many businesses forget to cater to the audience they have offline. And in businesses such as that in the real estate sector, the audience of your locality will matter more than the people that might not even be on the same continent as you.
Therefore, first things first, evaluate if you are spending enough resources in offline marketing. You will be surprised how much effort your competitors might be doing in the same area.
Cool Offline Marketing Tricks
There are a lot of cool and creative ideas through which you can boost your audience significantly without investing too much resources. Take the case of phone charger stations for instance.
People use their phones as if their life depends on it now. Therefore, you cannot please your customers in a better way by providing them with ways to charge cell phones in public places.
There is so much more to these things than just the ability to offer phone charging. In fact, you can wrap up these things in banners from head to toe, with ideas that promote your brand idea and identity.
That is not the end of it. The phone charging stations now even come in cool designs that improve your brand aesthetics in a huge way. You could place one right in the center of your office and it would be the center of attraction for all the right reasons.
Another good idea to market your brand is to note the events that are going on in your neighborhood. If you think that your business will gain exposure (which it probably will) from these events, you can place your advertisements in these events. Or even better yet, you could rent a flex phone charger station, cover it with your brand wrappings, and place it in a few corners of the events.
Anyone who has to charge their phone will get to know what your company is all about. The best thing about flex charging stations for phones is that it comes with an 11 inch screen attached to the station. This screen can display any type of content that you want.
Therefore, for a little investment, you could be getting a precious audience that will cost you a lot of money through other means.
And if you think that you do not have space or the resources for these features loaded phone charging stations, you can get a simple phone charger station like a box as well. These not only solve the basic purpose but also give you the space to advertise your brand.