Marketing Savvy: The Difference between Branding,Marketing & Selling!

Reblogger Roy Kelley
Real Estate Agent with Realty Group Referrals 16766

As we read various posts, articles, and commentaries, we often see branding, marketing and selling used interchangeably.  Each is distinct and plays a vital role in brand loyalty.

 

Image may contain: plant, flower, sky, outdoor and nature
 
 

 

Original content by Ron and Alexandra Seigel DRE00893924

 

As we read various posts, articles, and commentaries, we often see branding, marketing and selling used interchangeably.  Each is distinct and plays a vital role in brand loyalty. We are writing this post in order to shed clarity on these three important words.

 

Branding is a name or an image of a company.  This is a form of communication that occupies a place in a consumer's or target market's minds.  The brand is also seen as the answer to their target customer's prayer, and the solution for their problem or mindset.  This engenders customer loyalty to the brand. 

 

Marketing is the brand's presentation to the consumer or the target market. Marketing is matchmaking.  It requires concisely communicating the essence of your distinct promise of value to your ideal target market as you address their most pressing needs.  If your communication is clear your ideal prospects should instantly recognize that you, not your competition, are the right match.   

 

In this instance, the target market rules, because it represents your ideal client.  In other words, marketing looks at what the consumer needs and wants, and focuses on meeting those needs in their communication.  In other words, if the target market, still has the paper delivered to their homes, the smart thing to do is have ads in that publication. " Marketing done right makes sales irrelevant!" (Peter Drucker).  

 

Selling is trying to convince those prospects that are not really a match to you that they should work with you or buy from you anyway.  The need to sell comes from the false notion that there is a scarcity of ideal clients out there. But, the truth is that the time you waste trying to win over non-ideal clients and slogging your way through difficult transactions distracts you from opportunities to meet and work with perfect matches.  

 

Selling may give you the immediate gratification of momentary wins, but it will burn you out in the long run.   Furthermore, selling will not engender brand loyalty, it may also give you a bad reputation...

 

 

Written by Ron & Alexandra Seigel-

 

SURPRISE YOUR CLIENTS

WITH BRILLIANT CUSTOMER SERVICE

 

WATCH THIS 3-MINUTE VIDEO TO DISCOVER BRILLIANT CUSTOMER SERVICE

Many luxury real estate marketing professionals tout their customer service as different and better than their competition. Yet, in the realm of luxury real estate brokerage or any other specialty in real estate, it is rare to find customer service that is truly remarkable. If you want your customers to fall in love with your brand, your service must be consistently brilliant and full of surprises so that it sparks word-of-mouth advertising.

 

 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Sales and Marketing

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainmaker
5,214,004
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Good morning, Roy Kelley this is a post that every member of this site would be wise to read and understand.

Feb 13, 2020 03:20 AM #1
Rainmaker
1,314,570
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Roy Kelley - I was looking at your beautiful image and reading your intro and just knew you were leading into a post by Ron and Alexandra Seigel.  Sage advice.

Feb 13, 2020 07:03 AM #2
Rainmaker
5,614,624
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Please be sure to leave comments at the original blog by Ron and Alexandra Seigel

Feb 13, 2020 07:19 AM #3
Rainmaker
4,673,183
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Roy Kelley  Thank you for reblogging our post.  And I love the flower picture you shared with it.  A

Feb 13, 2020 07:22 AM #4
Rainmaker
3,306,860
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Roy, with Ron and Alexrandra you can always learn somethingthat helps us all here in the rain!

 

Feb 13, 2020 07:53 AM #6
Rainmaker
5,614,624
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Your feedback is always welcome and is very much appreciated.

Feb 13, 2020 07:56 AM #8
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
5,614,624

Roy Kelley

Ask me a question
*
*
*
*
Spam prevention