Are Scripts Important?

Real Estate Technology with Zurple

Some real estate agents will agree: scripts are important. Buyers and Sellers seem to not have changed since the 1920s. It's 2020, and the only thing different is what invention you are using to communicate with them. 


Just as a refresher, here are some reasons it makes sense to utilize a script.


1. It helps you internalize your skill set.

Practice makes perfect, right? The more you use something - the more it becomes second nature. I can go to a karaoke bar and sing Queen's "Bohemian Rhapsody" without having to read the lyrics. This gives me a chance to play with the crowd, try a few different riffs, change up the melody slightly, but still sing the same song. Maybe one day I'll join a cover band? Probably not - but the point is the more you practice something, the better you are at it.


2. It's easier to handle objections

Buyers and sellers will have the same objections. You've seen the memes on Facebook pages. By having a rebuttal ready to go, it's easier to get their guard down so you can truly help them.


3. It helps you ask the right questions

We know there are oppononents to using scripts, and we get it. You don't need to follow a script word-for-word. You also shouldn't jump into a potential business venture without a game plan. Having the right questions ready to be asked will help you be more prepared to assess your future clients' needs. It will also make you appear like you are very organized and are formulating a gameplan. 


4. For new agents, they know what to expect next time

For the rookie, they may come across a situation that didn't know existed. Hence they can seek out a script or a roleplay partner to go over these situations in details. This will help them become a better agent, and more confident in their abilities.


What do you THINK? Do you have a general script you use for certain situations?


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Comments (1)

Realty Pack
Realty Pack - Bel Air, CA
Real Estate Blog

Thank you for sharing this blog. Agree, scripts are necessary, especially when you're just starting in real estate. Scripts represent the accumulated experience of real estate agents and provide us with the ready to go answers for many situations real estate agents might not be prepared for. But we agree, it should be tailored and not used word-for-word.

Feb 13, 2020 12:55 AM