If It Works, Stay With it | No Marketing Gaps Even In A Slow Market

Services for Real Estate Pros with RE/MAX Executive Realty 104763

It’s tough to teach an “old dog” new tricks, no matter what other opinions might be.  Rather than attempting to reinvent and attempt to perfect another avenue, I made the commitment decades ago to stay with what has always worked for me.


Print marketing is an “old school” method of marketing, and when it’s used to complement other methods of marketing, it’s very powerful.  My full page ad highlights what we have for inventory, including our most recent pending and closed properties.  I include the monthly postcard as the focal point of the page.

Homeowners will be receiving that postcard in their mailboxes at the same time the newspaper is in their mailbox. Timing is everything in the real estate business.

Listings are slim in my town. We have a total of 11 resale single family homes on the market. There are 7,744 single family homes, as of January 1, 2020, in the town of Franklin.

The homes that are currently on the market and lingering need price adjustments. The longer a home sits, the lower the final sale price. That’s just common knowledge!! In this extreme sellers’ market, every listing that hits the market should be sold within days, if priced properly.

Potential future sellers will always search for the visibility a listing agent provides for their seller clients. Very few agents will provide a full page in the newspaper. This is a source that directs new business to us and we have prime placement with the inside back page plus a double sized ad on the front page.

Once a month is the frequency of this newspaper, and it’s delivered by mail to every homeowner’s mail box and to every business in the town. This newspaper provides us with over 15,000 potential “future buying and selling sets of eyes” every   month to strengthen our business and our branding of the name, The Todaro Team.

I’ve been in this newspaper for over 6 years, and I expect that after I step back from marketing, my daughter will continue with the same pages of marketing.

Consistent marketing is expected by those who look for what’s new with The Todaro Team, and they DO look!!

Posted by


Barbara Todaro

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038


Exclusive Marketing Agent for The Todaro Team


             Copyright © 2009 - 2020 Barbara Todaro

                               All Rights Reserved



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Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good evening Barbara. If it ain't broken why change it. I admire your tenacity, consistency and style.

Feb 12, 2020 03:55 PM #1
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

BarbaraT- You know what's working for you and your team! That's what's important!!! 

Feb 12, 2020 05:45 PM #2
Realty Pack
Realty Pack - Bel Air, CA
Real Estate Blog

Thank you, Barbara. Very interesting post. You're absolutely right, old school marketing still rocks.

Feb 13, 2020 01:02 AM #3
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Barbara.

Let's hope you don't step back from doing what you do best for a long, long time

Feb 13, 2020 01:17 AM #4
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Good morning, Barbara... you're so right... if it works, keep doing it. No need to stop because there seems to be a new "shiny toy" out there. Just add new ideas on an incremental basis and test them out and then keep them, too, if they work.

Feb 13, 2020 03:53 AM #5
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Barbara - Consistency matters.  Refining not redefining strategies of all types.  Too many try to reinvent the wheel.  Sure, some may be successful but as a rule....there's much to be said for consistent messages and proven marketing techniques.  

Feb 13, 2020 05:15 AM #6
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Good morning, Barbara - Two thoughts instantly comes to mind: 1) "If it ain't broke, why fix it?" 2) "The squeaky wheel gets the grease!' Your time tested marketing techniques works and your TEAM receives accolades for well-deserved yearly sales. I am impressed! 

Feb 13, 2020 06:26 AM #7
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I make sure to stay steady with my marketing efforts and it seems that when it is slow I ramp it up a bit since I am trying to figure out how to get business.

Feb 13, 2020 06:54 AM #8
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much, Barbara, for sharing some of your very successful marketing practices.

Feb 13, 2020 07:42 AM #9
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

You're so right Barbara Todaro, print marketing should never be a one time hit and run, consistency is the key. 

Feb 14, 2020 07:22 AM #10
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Barbara Todaro

Marketing Agent for The Todaro Team
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