Marketing Savvy: The Difference between Branding,Marketing & Selling!

Reblogger Barbara Todaro
Services for Real Estate Pros with RE/MAX Executive Realty 104763
https://activerain.com/droplet/5mgC

This is a post that everyone on this site would be wise to read. ...the explanations are simple and direct.

Original content by Ron and Alexandra Seigel DRE00893924

 

As we read various posts, articles, and commentaries, we often see branding, marketing and selling used interchangeably.  Each is distinct and plays a vital role in brand loyalty. We are writing this post in order to shed clarity on these three important words.

 

Branding is a name or an image of a company.  This is a form of communication that occupies a place in a consumer's or target market's minds.  The brand is also seen as the answer to their target customer's prayer, and the solution for their problem or mindset.  This engenders customer loyalty to the brand. 

 

Marketing is the brand's presentation to the consumer or the target market. Marketing is matchmaking.  It requires concisely communicating the essence of your distinct promise of value to your ideal target market as you address their most pressing needs.  If your communication is clear your ideal prospects should instantly recognize that you, not your competition, are the right match.   

 

In this instance, the target market rules, because it represents your ideal client.  In other words, marketing looks at what the consumer needs and wants, and focuses on meeting those needs in their communication.  In other words, if the target market, still has the paper delivered to their homes, the smart thing to do is have ads in that publication. " Marketing done right makes sales irrelevant!" (Peter Drucker).  

 

Selling is trying to convince those prospects that are not really a match to you that they should work with you or buy from you anyway.  The need to sell comes from the false notion that there is a scarcity of ideal clients out there. But, the truth is that the time you waste trying to win over non-ideal clients and slogging your way through difficult transactions distracts you from opportunities to meet and work with perfect matches.  

 

Selling may give you the immediate gratification of momentary wins, but it will burn you out in the long run.   Furthermore, selling will not engender brand loyalty, it may also give you a bad reputation...

 

 

Written by Ron & Alexandra Seigel-

 

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Many luxury real estate marketing professionals tout their customer service as different and better than their competition. Yet, in the realm of luxury real estate brokerage or any other specialty in real estate, it is rare to find customer service that is truly remarkable. If you want your customers to fall in love with your brand, your service must be consistently brilliant and full of surprises so that it sparks word-of-mouth advertising.

 

 

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Rainer
551,961
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH
CRS

Great information, thanks for sharing!

Branding is a name or an image of a company.  This is a form of communication that occupies a place in a consumer's or target market's minds. Marketing is the brand's presentation to the consumer or the target market. Marketing is matchmaking.

Feb 13, 2020 04:12 AM #1
Rainmaker
5,614,624
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much, Barbara, for sharing this excellent reblog selection.

Feb 13, 2020 07:38 AM #2
Rainmaker
1,314,570
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

HI Barbara Todaro - This can make a difference to those who read it, absorb it, and make the necessary changes to their business model.

Feb 13, 2020 07:42 AM #3
Rainmaker
2,050,559
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Barbara Todaro - This is an excellant discription of the differences among the three.  Ron and Alexandra Seigel are the real pros.

Feb 13, 2020 08:34 AM #4
Rainmaker
3,770,042
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good afternoon Barbara. Alexandra and Ron are bright, focused and so insightful.

Feb 13, 2020 09:22 AM #5
Rainmaker
4,673,194
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Barbara,

Thank you for sharing our post with your sphere.  We appreciate it, and I am delighted that it has more attention...Thank you.  A

Feb 13, 2020 10:44 AM #6
Rainmaker
3,306,860
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Barbara,  Great reblog from Ron and Alexandra to pass on to us here in the rain.

Feb 13, 2020 02:04 PM #7
Rainmaker
5,214,010
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

thanks, everyone, for your nice comments.... Ron and Alexandra always do a stellar job.... they're the Braning experts....

Feb 13, 2020 02:15 PM #8
Rainmaker
3,061,257
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Barbara.

Always look forward to what Ron and Alexandra have to say about branding. 

Feb 14, 2020 01:23 AM #9
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Rainmaker
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Barbara Todaro

Marketing Agent for The Todaro Team
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