Staying The Course Regardless Of Market Conditions | Onward and Upward

Services for Real Estate Pros with RE/MAX Executive Realty 104763


Staying the course is doing something until you achieve something you have planned to accomplish. That’s how I must think every day, in our extreme sellers’ market. I’ve posted the stats. You’ve seen the very small number of homes and condos on the market in my town.

We all have choices. We can sit back and hope to weather the storm, or we can continue to market and spend money with the goal of making the phone ring. There is still business to be found in everyone’s marketplace.

My choice in 2020 is to continue to “stay the course.”  I’ve been marketing online and offline.  I write blog posts, and they’re posted on a variety of sites including Facebook, personal and business pages.

My offline marketing is as strong as it was last year. I do monthly mailings and have increased that to include target marketing for land and fix and flip homes. My next mailing will be to the entire condo community in my town, and that’s 1,867 condos.

The bottom line is to “stay the course” and don’t cut back on marketing. When and if homeowners decide they are ready to call for a Free Market Analysis, they will search for your visibility on a variety of sites plus their print marketing sources.

Be visible. Spend the time and the money “to stay the course.” It will all result in future business.  We are now feeling the results of “staying the course.”  Did I mention how thankful I am that I did not veer off that path?

Posted by


Barbara Todaro

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038


Exclusive Marketing Agent for The Todaro Team


             Copyright © 2009 - 2020 Barbara Todaro

                               All Rights Reserved



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Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Staying the course for 2020 is so  true and I learn that from you over the years.  You are the best!


Feb 14, 2020 09:47 AM #1
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Maintaining visibility regardless of market conditions, helps you find where the "bones are buried."  That was one of our claims to fame..A

Feb 14, 2020 10:11 AM #2
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Barbara - the start-stop method of operating seems to echo the feast-famine that may be disliked but is a part of too many business ventures.  Of course, it takes wherewithal(financially, methodically and mindfully) to earn consistency.  

Feb 14, 2020 10:21 AM #3
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

You do find a way to stay busy and involved... 

Happy Valentines Day to you and yours Barbara Todaro 

Feb 14, 2020 10:52 AM #4
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Barbara good advice and policy.  In order to find the business you have to continuously search for it.  If you do not seek you will not find.

Feb 14, 2020 11:14 AM #5
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Sage advice, Barbara. I love that you practice what you preach. It IS about staying the course - consistency, consistency, consistency!

Enjoy your Friday!

Feb 14, 2020 12:10 PM #6
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

Staying the course is good advice, Barbara.  Real estate is a cyclic endeavor.  Those who use slow times in the cycle to market harder, are usually the first ones to come out of the cycle first.  

Feb 14, 2020 04:03 PM #7
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

CONGRATULATIONS Barbara, on having this blog FEATURED in the Old Farts Club group!  

Feb 14, 2020 04:04 PM #8
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Barbara.

Never slow down one moment, or others will pass you by.

Feb 15, 2020 01:06 AM #9
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

This is definitely a business where we have to stay the course even through rough times.

Feb 15, 2020 06:14 AM #10
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

Consistency in marketing is going to reap consistent results.  I have learned through you, and other mentors through the years, that keeping up the marketing is key to staying productive.

Feb 15, 2020 07:30 AM #11
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi BarbaraT- You have to be consistent and know what works for you in your area. You've achieved both!!!!! 

Feb 15, 2020 02:38 PM #12
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I have seen SO many people fail in business because they cut back when they should have been staying the course. One of the things we see around here is restaurants cutting their hours/days of operation. That's even worse than cutting the marketing!

Feb 21, 2020 08:22 PM #13
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

If anyone is good at staying the course, it's you Barbara! Good for you!

Mar 01, 2020 02:15 PM #14
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Barbara Todaro

Marketing Agent for The Todaro Team
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