What's Your Real Estate Email Greeting IQ?
Have you ever ignored an email message because it began with, “To Whom It May Concern?” In our business, it is important to begin an email in a more personal manner.
But, don’t go to the opposite end of the spectrum with an over-enthusiastic message either – it can seem too “in your face” and often comes across as desperate.
It can be a challenge to know how to make a good first impression over email – especially When you’re writing to someone you don’t know very well, making a good first impression via email can often be a challenge.
While “Dear” may be too formal, “Hey” can also be too casual and “Happy Monday,” too cheesy!
Email greetings set the tone for the entire message and may very well affect the recipient’s perception of you and your business. Your greeting may even determine if they are going to even read your email, much less engage you!
Let's see what your email greeing IQ is! Here are some of the best and worst possible email greetings:
Best Email Greetings
This email greeting is the clear winner. It’s simple, friendly and straight to the point.
Hi [Mr/Ms Last Name],
Make the tone a bit more formal using this format.
Need something slightly more formal than, ‘Hi,’ this works nicely.
If you’re writing to a group, keep things general instead of using gender-specific terms such as “Gals” or “Guys.” “Everyone” is a more inclusive way to address multiple people.
While this can come across as a bit stuffy, it should be used for a distinguished recipient (such as Doctor, Mayor, etc.)
Hi There or Hey There,
This greeting works well for mass emails or addressing someone via a general mailbox (such as a support email).
Worst Email Greetings
Want to make a terrible, instantaneous first impression, this’ll do it! Double- and triple-check that you have their name spelled correctly before hitting send. If you are not quite sure of the correct spelling, use the fail-safe, “Hi there” to avoid losing potential business.
If you don’t know them, DON’T call them by a nickname. For examplle, don’t shorten David to Dave unless, perhaps that is what he uses in his signature or any online contact form he may have completed.
Dear Sir or Madam,
Oh boy! Talk about formal, prudish and spammy - this is it! It is a clear demonstration to the recipient that you didn’t do your research and didn’t bother to personalize your message or learn their name. It’s highly unlikely a recipient would be moved to answer an email addressed like this.
To Whom It May Concern,
As with “Dear Sir or Madam,” this shows that you were simply too lazy to look up a contact name and specifically address the recipient.
Hey! or Hey, [Name]!
Yes, this greeting is absolutely fine, but is best reserved for family members, close friends or colleagues. Otherwise, it’s too informal and can be viewed as disrespectful. Coming from a professional, it’s just “too much.”
Okay, I admit to using this but, I don’t use it with people I don’t know! It can be viewed as overly exuberant, trying too hard or even annoying. Leave the cutesy greetings for your close friends and avoid them when corresponding with professionals or possible customers/clients.
© Debe Maxwell | The Maxwell House Group | RE/MAX Executive | CharlotteBroker@icloud.com | What's Your eal Estate Email Greeting IQ?