Networking in the Real Estate Industry: The Essentials
The real estate industry is a field in which your success depends on how well you are able to network. Finding other professionals within your industry and connecting with them is a long term strategy that will produce results.
How effective are your networking abilities actually? Where do you meet these contacts? How do you approach them? How do you demonstrate value and what do you do in the aftermath? Let’s find out what the right answers are to some of these questions.
Attend industry events and conventions
The real estate industry is a vast field with so many ways to improve your trade and so many ways to educate yourself on the subject matter. Attending industry events, conventions and seminars is one way to do so.
By attending these events, you will surround yourself with like-minded people and find yourself in an environment in which such networking is possible. Just make sure to remember that, while this is a great opportunity, for the majority of people, networking is not the primary objective for attending these events.
Establish contact with other professionals
The next thing you need to understand is the fact that, in the real estate industry, you need to get in touch with a lot of professionals from many different fields. Sure, contractors, electricians and plumbers are the most obvious examples; however, what about professional photographers?
You want your website to be filled with high-quality images of venues that you’re currently selling and the best way to do so is to have someone skilled enough with the camera. Maybe even use a designer to help with your images.
As the lecturers behind this Bachelor of Arts degree in interior design nicely put it, homes convey messages, emotions and meaning.
Have some printed materials
When meeting with clients, you need to do more than just impress them with your persona. After all, they’re here with a specific task at hand. So, how do you show them that you actually know what you’re talking about?
Talking about various statistics and facts can be dull, boring and, truth be told, quite overbearing. What you need is a simple, graphic and immersive way of getting them on your side. In the digital environment, your tool of choice would probably be an infographic.
Fortunately, some agencies provide this same service in both digital and printed form. For example, print and e-publishing solutions by Infostarters can help you come up with powerful designs that are bound to leave a strong impression.
Establish an online presence
As soon as they hear of you, potential clients, partners and other interested parties are going to look you up online to see what you do as a real estate agent. This is why it’s pivotal that you have an online presence, otherwise, you either risk looking like you have not been established or lack experience.
The truth is that, in 2020, if you don’t have an online presence, it is as if you don’t exist. The most important thing that you need to do is register on social networks like LinkedIn, Facebook and Instagram and then proceed to make your own website and a blog. For the time being, this should be more than enough.
Use available online means
In the digital era, you can simply establish an online collaboration with people of interest. How? Well, if you’re starting your own real estate blog, you can share some content from others within the industry and hope that they’ll return the favour. Y
ou can also reach out to them via email and exchange some tips, ideas or, at the very least, some pleasantries. You never know when you’ll need one of these parties, which is something that you need to start thinking about in time.
Focus on the local community
Another great idea is that you focus on the local community. What this means is that you need to take up local sponsorship, volunteer for various local community events and team up with local businesses.
This will improve your image locally, thus making you seem more relatable and more genuinely interested in the plights of the local community. Keep in mind that this doesn’t take too much active effort and it can bring you some outstanding results (especially for a location-based business).
Eventually, networking is probably the most important task that you, as a realtor, have to deal with on a daily basis. This is why learning how to do so more efficiently is so important. Nonetheless, it’s impossible to upgrade your networking skills if you don’t know the basics. With that in mind, the above-listed six items should provide you with a head start.