Reverse Prospecting

Real Estate Agent with Atlanta Communities 303302

Our MLS system has a really cool feature called, Reverse Prospecting. It works like this, when an agent enters a search for a buyer, they use specific touch points like price, area, bedrooms, baths, etc. These get matched up with properties on the market that meet there requirements and properties are sent to the buyer for review.

Reverse prospecting is used by listing agents. We can go into the reverse prospecting system and actually see the agents who have searches entered where their criteria meets our listing. I will then go and email each agent and give them a brief paragraph about my listing and a link for more information. I do this for every listing I have. I send out emails each morning to the new searches that come up overnight. 

Two things amaze me about this system. 1) That these emails prompt agents to bring their clients to my listings, and 2) that so few agents in our area take advantage of this system.

Reverse prospecting is just another way den Boer Homes markets our seller's homes. If you would like to hear more about our marketing, give us a call today.

Posted by

Peter den Boer, Associate Broker, Realtor

Atlanta Communities Real estate Brokerage


Ph. 770.713.1545


I write about daily life as a Realtor in the Towne Lake Community in Woodstock Georgia.

Comments (18)

Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Peter. What an advantage for a seller who has you representing them. Enjoy your day!

Feb 17, 2020 04:54 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Good morning Peter den Boer your clients who are selling should be congratulated for hiring you.... good decision to hire an agent who pays attention.....and the reverse prospecting task is a successful're able to wake those who are sleeping.

Feb 17, 2020 05:05 AM
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Peter. What a great thing this is. Why wouldn't everyone use this?

Feb 17, 2020 05:49 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Peter = I have "seen" the reverse prospecting tool in the multiple listing service but did not find it as "useful" as it might have been intended.  For me, it's another tool that works well for some and not-so-well for others.  

Feb 17, 2020 05:55 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Peter- I'm not an agent so all I can add is that it looks like another good tool to use in selling your client's property. 

Feb 17, 2020 05:49 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Feb 22, 2020 07:21 PM
Peter den Boer

Thank you Kathy!

Feb 24, 2020 04:42 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Peter den Boer - this is a wonderful system and great that you are using it.

Feb 23, 2020 06:27 AM
Kat Palmiotti
406-270-3667,, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

We did have this in NY - I'll have to check and see if we have it here. It can be a great tool when used as intended!

Feb 23, 2020 06:43 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

We have this tool in our MLS too, it can be very effective.  It's good to hear you take advantage of it too. 

Feb 23, 2020 06:50 AM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

I like to blast all agents with the listing paying a fee. 3000 agents within 10 miles, 5000 within 20 miles. They get the blast seems to bring more offers.

Feb 23, 2020 07:39 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

HI Peter den Boer - This is a great idea. I have not used this and will check it out. 

Feb 23, 2020 12:10 PM
Melissa Jackson REALTOR
Trinity Premier Properties - Azle, TX
Helping You Make The Right Move

This is a great feature on our MLS. Not sure how many agents actually utilize reverse prospecting.

Feb 23, 2020 04:06 PM
Peter den Boer

I know. I rarely get a reverse prospecting email.

Feb 24, 2020 04:43 AM
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Great idea!  I am going to see how I can do this too!

Feb 23, 2020 04:14 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Peter:

We have this capability as well. I have tried it a few times but can't say it has been successful in part since it seems very few agents use it, but it is one more way to market our listings.


Feb 23, 2020 04:59 PM
Peter den Boer

Jeff, I find that you have to keep doing it over time to really reap the benefits.

Feb 24, 2020 04:44 AM
Richard Weeks
Dallas, TX
REALTOR®, Broker

Our MLS also has that feature.  I'm always surprised how few agents even know about this possibility.

Feb 24, 2020 03:24 AM
Cynthia Trapp
Cressy & Everett Real Estate - Dowagiac, MI
Associate Broker, SRS, RSPS, ABR, GRI

This is an under-utilized feature in our MLS too, and I’ve started using it each time I get a new listing or have a price change. I include it as another point of marketing in my listing presentations. It’s worth the effort, in my opinion.

Feb 25, 2020 08:27 PM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Our MLS system has that same feature--I need to use it more often.  And it's effective, no cost way to get your listing in front of agents!

Feb 27, 2020 05:02 PM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Reverse Prospecting is a valuable tool in a listing presentation!

Mar 02, 2020 07:19 AM