This is huge! Ever wonder why you find other agents and brokerages above your site when all they have is listings and NO CONTENT? It can be infuriating when you feel you've put so much into a great community page only to have another site beat you out of the top 10 on Google with nothing!
There are a few reasons this could be the case but one of the biggest is showing listings as content.
Google doesn't know what it's looking at when scanning your site so you have to tell it. If it's a script or code that frames in the content, Google won't see the page as content and therefore will have light or thin content. We can alter this by adding more content, internal and external links and images with tags to tell Google what it's looking at but if all the listings for a certain area also show as content, that's almost going to beat out a well-written page any day.
Now, if your site shows the listings as content AND listings change almost daily, that means that the content is being refreshed and updated every day making Google pleased with your site and in turn, will tend to rank it higher on the search engines.
Do you know if your IDX solution shows as content?
There are many out there that do, but some that don't. We are constantly working on our client's sites to make sure they have the best possible SEO-practices and sometimes that means switching things up from time to time. If an IDX solution does not stay on top of the trends and changes we may recommend switching to a better solution.
But there are different solutions for different folks. Not every IDX solution works in every area of North America so having an arsenal of options that all provide different options is really the key. We may have a better solution recommendation based on your area that cheaper, works better and is more SEO-friendly.
For instance, in Florida, we have a client that needs information from three different MLSs but the solution she started with only offered one and she had to purchase multiple IDX solutions for it to work. We researched and were able to recommend a better IDX solution that incorporated all three MLSs for a much cheaper monthly fee, and they now all show as content.
Now, I'm really talking about sites like Wordpress where you get a plug-in from your IDX provider and pop it into the site. Other sites that offer full websites like Sierra, Real Geeks, REW, Boomtown, Etc... have an all-in-one system but it's still important to know if the listings show as content. If you're not sure, ask! If they don't, this may be the push they need to get on the ball with the rest of us.
We have swapped out dozens of sites and reworked thousands of pages just so this little piece of the SEO puzzle would work better and the sites would rank better.
But of course, this is one small piece. Internal linking, backlinks, great content, etc.. all add to the authority, time on page, site speed and more of a well-optimized website but if your site offers listings, this is one that should not be ignored.
Want to Rank?
Great Sierra Sites That Do Perfect Content Listing Pages:
Knieper Team - Lake Granbury Homes
Hampton Roads Real Estate - Christina Barnhart
Kevin Leonard - Buford GA Real Estate
Andy Dane Carter - Naples CA Real Estate
David Fleming - Fairways of Champion Circle Homes