Do Your Listings Show as Content?

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

This is huge! Ever wonder why you find other agents and brokerages above your site when all they have is listings and NO CONTENT? It can be infuriating when you feel you've put so much into a great community page only to have another site beat you out of the top 10 on Google with nothing!


There are a few reasons this could be the case but one of the biggest is showing listings as content.


Google doesn't know what it's looking at when scanning your site so you have to tell it. If it's a script or code that frames in the content, Google won't see the page as content and therefore will have light or thin content. We can alter this by adding more content, internal and external links and images with tags to tell Google what it's looking at but if all the listings for a certain area also show as content, that's almost going to beat out a well-written page any day.


Now, if your site shows the listings as content AND listings change almost daily, that means that the content is being refreshed and updated every day making Google pleased with your site and in turn, will tend to rank it higher on the search engines.


Do you know if your IDX solution shows as content?

There are many out there that do, but some that don't. We are constantly working on our client's sites to make sure they have the best possible SEO-practices and sometimes that means switching things up from time to time. If an IDX solution does not stay on top of the trends and changes we may recommend switching to a better solution.


But there are different solutions for different folks. Not every IDX solution works in every area of North America so having an arsenal of options that all provide different options is really the key. We may have a better solution recommendation based on your area that cheaper, works better and is more SEO-friendly.


For instance, in Florida, we have a client that needs information from three different MLSs but the solution she started with only offered one and she had to purchase multiple IDX solutions for it to work. We researched and were able to recommend a better IDX solution that incorporated all three MLSs for a much cheaper monthly fee, and they now all show as content.


Now, I'm really talking about sites like Wordpress where you get a plug-in from your IDX provider and pop it into the site. Other sites that offer full websites like Sierra, Real Geeks, REW, Boomtown, Etc... have an all-in-one system but it's still important to know if the listings show as content. If you're not sure, ask! If they don't, this may be the push they need to get on the ball with the rest of us.


We have swapped out dozens of sites and reworked thousands of pages just so this little piece of the SEO puzzle would work better and the sites would rank better.


But of course, this is one small piece. Internal linking, backlinks, great content, etc.. all add to the authority, time on page, site speed and more of a well-optimized website but if your site offers listings, this is one that should not be ignored.


Want to Rank?

How to Boost Your Local SEO with Business Citations

How to Use SEM Rush for IDX Websites

The Hidden Cost of Getting and Keeping a Wordpress Website

How to Import FlexMLS Contact to Wise Agent CRM


Great Sierra Sites That Do Perfect Content Listing Pages:

Selling Silicon Valley

Knieper Team - Lake Granbury Homes

Hampton Roads Real Estate - Christina Barnhart

Kevin Leonard - Buford GA Real Estate 

Andy Dane Carter - Naples CA Real Estate

David Fleming - Fairways of Champion Circle Homes

Mesquite Nevada Homes for Sale

Posted by

Personal SEO Tim and Tammy Emineth

Personal SEO Facebook Page Personal SEO Instagram Page Tammy Emineth Pinterest Page Personal SEO Linkedin Page Linkedin Page


Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677

Comments (30)

Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hi Tammy Emineth, great blog! Having listings that are indexable by Google is a no brainer. You have all this information on your site. Why wouldn't you want it to count toward your page rank? :)

Feb 19, 2020 02:49 AM
Lyn Sims

Ok, I'll play .... why doesn't it work then?

Feb 19, 2020 09:11 AM
Tammy Emineth


Feb 19, 2020 06:27 AM
Realtyna Inc

Hi Lyn Sims, Organic listings should always outrank non-organic listings. But If you'd like to give our SEO staff a call, we'd be happy to take a quick look at the particulars of your site. 650-336-0000 ext 1

Feb 20, 2020 01:44 AM
AndreaBFerreira CRS - SRS - CLHMS
Keyes Co. - Davie, FL
Miami Dade, Broward and Palm Beach County in FL

I used to have multiple websites, bbut now I'm  only keeping one, provided by my office.  Good information to keep in mind when I get back to multiple websites. 

Feb 19, 2020 03:49 AM
Tammy Emineth

You don't necessarily need multiple sites at all. Just one good one that you work forever. ha

Feb 19, 2020 06:27 AM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

My hopes are that who i choose to publich my various web sites are taking care of the SEO as well. A hard lesson to learn years ago and now to ask those questions before purchasing anything

Feb 19, 2020 05:36 AM
Tammy Emineth

It shouldn't be a hope, you should know ha! 

Feb 19, 2020 06:27 AM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Yes, been using the product schema for about a year now and my grouped and individual listings look similar to what you show.

Feb 19, 2020 08:46 AM
Lyn Sims

Like how your listings look.

Feb 19, 2020 09:15 AM
Kris Collis, Associate Broker
Smart Way America Realty - East Stroudsburg, PA
Professional Results you Expect 570-801-5525

Thanks Tammy, you're post has triggered some things to explore further.

Feb 19, 2020 02:56 PM
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

But if everyone shows their listings as content, then who comes out on top?

Feb 20, 2020 05:50 PM
Tammy Emineth

THEN we can talk content. AND backlinks and all the other factors that go into SEO. :) Georgie Hunter R(S) 58089  usually the person with the best backlinks.

Feb 27, 2020 08:09 AM
Brian DeYoung
also affiliated with Howard Hanna - Ithaca, NY
The Realtor with personal investment background


wow, dumbfounded.

Feb 20, 2020 06:12 PM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Thanks for great SEO training, Tammy!  So much to learn, so much to know.

Feb 20, 2020 07:25 PM
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

I'm curious why DIY web management agents get upset when the competition has greater visibility? Why not employ a professional to manage their website and concentrate on selling because time is priceless isn't it? 

Feb 21, 2020 01:06 AM
Tammy Emineth

Exactly. SEO is a full time job and most busy agents just don't have time for 2 full time jobs ha Kimo Jarrett 

Feb 27, 2020 08:10 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Hi Tammy... excellent information. I suspect there are a lot of agents out there who don't understand this distinction.

Feb 21, 2020 04:39 AM
Nick Bastian
Realty Executives - Tempe, AZ
Real Estate Agent - Tempe

In addition to an IDX that will index content, we build a custm web page for each listng. Typically, we use the propert address as the title of the web page.
This seems to help a bit. :)

Feb 21, 2020 05:08 AM
Lisa Alford

That's a great idea!  I've been just using a custom website name linking to the IDX page for that property but what you're saying sounds even better!  Are you using an iframe around the IDX page and bringing it in or totally building from scratch?

Feb 21, 2020 07:43 AM
Tammy Emineth

Nick Bastian That's great if it's all under the umbrella of the main domain.

Feb 27, 2020 08:11 AM
Cathy Starkweather
La Rosa Realty, LLC. - Celebration, FL

Great information, I look forward to hearing back from you!

Feb 21, 2020 05:36 AM
Raymond Henson, SRES, GRI
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA

Sorry if I missed this, but how do you find out if your site "shows listings as content?"  Thank you

Feb 21, 2020 07:05 AM
Tammy Emineth

Raymond Henson, SRES, GRI What IDX are you using? I may be able to tell

Feb 27, 2020 08:11 AM
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

As always, this is excellent information. Thank you for keeping up with Google and sharing words of wisdom!

Feb 21, 2020 07:38 AM
Greg Beddor - Kihei, HI
Real Estate SEO Consultant


Why would you want the listings to show as content when everyone on the MLS is using the same property description thus creating a duplicate content conundrum?

Feb 21, 2020 12:36 PM
Tammy Emineth

They change pretty quickly and other content on the page will be different from one site to another. Duplicate content does rank even though you want to be different so use the space around the listings to be creative and different.

Feb 27, 2020 08:12 AM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Lots of technical info here that's beyond me...but thanks for sharing, 

Feb 22, 2020 07:01 AM
Lynn B. Friedman CRS Atlanta GA 404-939-2727
Atlanta Homes ODAT Realty - Buckhead - Midtown - Westside ... Love our City - Love our Clients! - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Tammy Emineth 
Always so much to learn from you!
Thanks - Lynn

Feb 22, 2020 08:06 AM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Coming up in a search... it is not just the words that get you on top in the indexing. Images that are sized, optimized and shot right come up in searches. So do videos and more than words to herd and ring the bell consistently. Love your posts that inspire Tammy Emineth ! All AR appreciates them and it's like a GI on the other side of the globe getting mail from home when you hunt and peck and post.

Feb 25, 2020 03:51 AM
Tammy Emineth

Awe.. what a nice analogy Andrew Mooers | 207.532.6573 ! And yes, like Georgie Hunter R(S) 58089 asked, who comes out on top? Those who do all the extra stuff

Feb 27, 2020 08:14 AM
Christine Wade
Christine Wade - Townsend, MT
Operations Strategist / Online Business Manager

Very good info here...and often over looked potential being wasted!

Mar 14, 2020 09:40 AM
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thank you for always sharing your nuggets of information.  I'm in a wait and see how this virus will effect closings I have coming up before hiring someone to do SEO.  But when I'm ready, I'll reach out to you!

Mar 23, 2020 04:34 PM

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