Communication is Key

Real Estate Agent with Houwzer Inc MD RE License 579412

Communication is Key

I spent the day today with a very good friend of mine, who also happens to be a Realtor in another jurisdiction.  We had a great day as I rode around with him visiting new listings and showing houses to a couple buyers.  

As I listened, and learned, and as he included me in some conversations it occurred to me "Are we communicating with our clients on a level that they truly understand?" Or, do we need to adjust our communication style so the buyer understands what they need to do.

We had just come out of a house and she was asking about making an offer, he says "but you aren't ready to make an offer" and in frustration he turned to me with a questioning look so I took the lead in explaining to her why she wasn't ready.

I asked her to confirm that she had a house to sell, then I asked her if she had spoken to a reputable local lender and the answer was no.  I asked her if she knew whether or not she needed to sell the house you currently own or can you qualify to purchase without first selling your house.  Finally, the light went on and she says to him, why didn't you tell me I had to meet with a lender and why didn't you tell me I couldn't make an offer until XYZ.

The answer was, he had, but either it didn't register with her, or she didn't take him seriously, or any number of reasons.  But, the real question is:  Are we communicating with our clients in such a way that they truly understand what steps they need to take to become a ready, willing and able buyer or seller?

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If you are thinking of buying or selling a home in  Maryland give us a call at 410-292-0100 or start your search here and we'll talk about the market conditions and what your home could possibly be worth in today's market place if you are thinking of selling.  If you are considering buying a home, there is no better time than now to buy. The tax savings and wealth building alone is worth the plunge into today's market. Houwzer and I are connected with some of the brightest and best real estate agents in the world and can assist with your move here in Maryland or anywhere in the United States or abroad.  Ask me how.

During these trying times, Houwzer and I are equipped with the latest technology to sell your home using Virtual Open Houses, Virtual showings, electronic signing, virtual inspection, and even online closings.   You can reach out to me through Snapchat, Duo, Skype, Google Hangouts, What's App, text messaging, or simply by phone.  We take your and your family's health and safety very seriously.  

June Piper-Brandon ~ Associate Broker ~ CDPE, CIAS, ePro, MRP

Houwzer Inc.

410-292-0100 - Direct   410-559-0155 Office

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June Piper Brandon - Agent with Century 21 New Millennium

June Piper Brandon - Agent with Century 21 New Millennium


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Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hi June Piper-Brandon, you bring up a great point! I'm sure this client is not alone in misunderstanding some part of the homebuying process. The opportunity for agents is to provide this information on their blog/website, inform clients and win new leads.

Feb 19, 2020 03:04 AM #1
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Sometimes, people do not hear what you are telling them.  They think they know what you are talking about, and just tune you out.  A

Feb 19, 2020 08:00 AM #2
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello June,  I know what you mean, some clients are not on the same page that we are.  

Feb 19, 2020 08:48 AM #3
Susan McCall - - Compass Realty Solutions
Compass Realty Solutions - Portland, OR
Listing and Buyer's Agent

I had a buyer the other day that balked when I said I would need a pre approval from a lender to submit an offer.  She had equity in a home she owned and thought that was all she needed.

Feb 21, 2020 10:30 AM #4
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Yep the buyer wasn't listening! Often they think they 'know' they are qualified and 'know' what they can spend and want to start looking RIGHT NOW.  They don't understand the steps taken ahead of time actually benefit them!

Feb 22, 2020 07:06 AM #5
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi June:

Communication is such a key aspect to everything we do in our business, and sometimes it goes awry either becauce we did not do an effective job, or the buyer/seller was not really listening carefuly or perhaps forgot. It's a good reminder to check on what we have shared, both in writing and verbally, rather than make assumptions.


Feb 23, 2020 12:10 PM #6
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June Piper-Brandon

Piecing Dreams One Home at a Time
Take the next step in home ownership now

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