Brand Building: Self Expression In Harmony with Your Target Market

Reblogger Roy Kelley
Real Estate Agent with Realty Group Referrals 16766

The key is to express yourself fully and have fun in the process.  Your ideal clients will have a much easier time finding you that way. And your brand will continue to build your reputation in your target market. And it will make you much easier to refer. 

 

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Original content by Ron and Alexandra Seigel DRE00893924

Your personal brand, from an aesthetic perspective must reflect your own tastes, your core values and your own personality.   Yet, you also have to take into consideration your target market.  That is, who you intend to attract as ideal clients. 

 

Who are your ideal clients? As it turns out, when you really think about it, your ideal clients are people who share your values.  For example, if you value a lighthearted sense of humor, your ideal clients would definitely not be curmudgeons, killjoys or wet blankets.   

 

In our strategic branding consulting practice our job is to help real estate agents, real estate companies and others dial into their unique DNA (Different Not Alike). They have to also tune into their target market.  Then, together we find a brand signal is in harmony with their target market.  

 

Too many real estate marketing professionals are so busy trying to please others that they disregard their own very important personal perspective.  As a result they attract clients who are less than ideal.

 

 

What is amazing about this process of personal/company real estate branding is that there is always a way to articulate your personal brand signal so that is harmonious with your target market without compromising your DNA or your integrity. 

 

The key is to express yourself fully and have fun in the process.  Your ideal clients will have a much easier time finding you that way. And your brand will continue to build your reputation in your target market. And it will make you much easier to refer. 

 

Written by Ron & Alexandra Seigel-

 

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Many luxury real estate marketing professionals tout their customer service as different and better than their competition. Yet, in the realm of luxury real estate brokerage or any other specialty in real estate, it is rare to find customer service that is truly remarkable. If you want your customers to fall in love with your brand, your service must be consistently brilliant and full of surprises so that it sparks word-of-mouth advertising.

 

 

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Rainmaker
5,325,954
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Good morning, Roy Kelley this was one of my favorite post for branding from Alexandra. ....

Feb 21, 2020 03:26 AM #1
Rainmaker
5,764,529
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Please be sure to leave comments at the original blog by Ron and Alexandra Seigel

Feb 21, 2020 04:00 AM #2
Rainmaker
5,764,529
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
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Nominate a resident, business, or organization that have demonstrated outstanding efforts to improve Gaithersburg's environment. Rules and nomination form here.

 

Feb 21, 2020 04:35 AM #3
Rainmaker
2,133,331
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Roy - thanks for the re blog as a reminder from our Brand experts.

Feb 21, 2020 06:11 AM #4
Rainmaker
4,812,996
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Roy,

Good morning, we were up late after an event.  Thank you for re-blogging our post, it is always appreciated, and thank you for those gorgeous dahlias.  A

Feb 21, 2020 07:50 AM #6
Rainmaker
3,400,252
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Roy Kelley, can never go wrong with a blog written by Ron and A for us here in the Rain!

 

Feb 21, 2020 10:21 AM #8
Rainmaker
5,764,529
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Your feedback is always welcome and is very much appreciated.

Feb 21, 2020 01:50 PM #9
Rainmaker
5,764,529
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Make it a habit to post a daily reblog. It is an easy way to pay it forward.

Feb 23, 2020 11:53 AM #14
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Roy Kelley

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