Creating Your Real Estate Company Name

Industry Observer

When creating your real estate company name, you want it to hit a lot of points. It should be concise yet creative, to the point yet still have enough behind it to leave a meaningful impact on your target market.


Although coming up with your real estate company name is a big deal, it shouldn't be the number-one focus of the beginning of your business journey. Before you get to naming and branding, you'll want to focus on your business plan and business strategy.


Once you know who your ideal client is, have done some research into their behaviors and how to attract them, what you want your philosophies to be and how you'll morally conduct business, then it's time to a come up with a name.


When building your business and choosing a name, there are a couple of steps you can take in order to come up with something that will be memorable to your audience.


The main thing you'll need to think about when choosing the name for your real estate business is using the right words. Using your name or being too narrow in the verbiage you use may turn some clients away. Once you've figured out your goals, you could try doing some mind-mapping and finding key-words you might want to incorporate. Also, don't be afraid to draw inspiration from other companies whose names inspire you.


You'll also want to think about the "why" behind your business. This circles back to the strategy you should already have in place. Ask yourself why you established your business, to begin with. Can you incorporate that into your business name? People are natural story-lovers. Having a story behind your company is a great conversation starter and will make your business easier to remember.


Once you've chosen a name or narrowed it down to a few, you'll want to do some technical research. Using websites like Google Domains or GoDaddy is useful to see if your business name has a matching available domain name. Having your business name and your website name the same makes it easier when branding your business. Giving your potential clients the simplest number of things to remember will help improve their retention rate when it comes to your business. It will also build trust between you and your clients because it shows that you are a business professional who put thought into their company in every aspect.


Next Steps - Building the Brand


Once you come up with your real estate company name, this is where the real work begins.


To solidy your brand, you'll definitely want a website. You can create a self-hosted website using WordPress, although if you're not too tech savvy, hiring a developer to create this for you will save time and frustration. You can try alternatives like WIX and Squarespace, although these lack the flexibility that WordPress offers.


If you want to go the extra mile, you can also consider developing a mobile app for your business. This doesn't have to be too complicated either. Companies like Appy Pie let you build your own mobile app without even having to code, all in 3 easy steps. You can build an app for Android and IOS as well.


As long as you have a cohesive brand image and build out your reach on platforms that make sense, you're off to the races! Hopefully, you pick a real estate name that's also catchy and easy to remember.



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