Blogging provides immense freedom.
While it's true that there are some topics we feel prudent to avoid, that slice of the blogging pie is VERY small.
Now when you hear "storytelling" you might think "once upon a time". Fiction and fairy tales and fables. But we don't need to limit storytelling to just the wild imagination, but can apply just as well to the factual parts of our lives.
Tell the right story in your marketing remarks for your latest listing and you just might attract more buyers than you ever expected. The right combination of great photos and great words create that positive vibe you want.
Now you might think market reports are inherently dry, but even there you can find some room for storytelling. You can tell the story of why a particular community is an attractive place to live.
The data that is the core of your report provides the basis to tell a story: is the market up, down, flat? How you present the information can spin a picture of a real estate horror story or unicorns and rainbows. It's all in the story you want to tell and where you want to put emphasis.
Is the market down 50% month to month, or UP year to year for the same month?
There are an endless supply of object lesson stories available to us from our day to day real estate lives. You can point out the good and the bad to tell a tale that can resonate with a potential home buyer or seller. Do it well and they'll reach out to you.
Once upon a time there was a blogger...
Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz