How to Respond to Internet Leads Late at Night?

Real Estate Technology with Zurple

What is the best way to respond to leads that come in late at night? We have thought of a few options...


1. Call Them

You're up, the lead is up - why not have a quick conversation? Even if it is for a brief "okay, I'll see you tomorrow".


2. Text or Email Them

If after 8pm you feel like enjoying your much needed down time, you can simply text or email them. Find out more about them, then say you will do some research and follow up the next day.


3. Respond in the Morning

You get to set your own hours. If you want to maintain those boundaries, then respond in the morning.


4. If on Facebook - Set up an Auto-Responder

If you get a message on Facebook, you can set up an autoresponder to tell them about your hours. It can also suggest common questions like "what is my home worth?" and "what homes are available?" to take the lead straight to your website. (You can read more about auto-responders here:


I'm personally on the side of not responding until the morning. Doctors, lawyers, personal trainers, etc shouldn't have to respond to you at 10pm - it should be the same for real estate agents. There's a fine line between "above and beyond" customer service and maintaining a healthy life outside of your work. It's different for everybody.


What do YOU do for late night leads?


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Comments (4)

Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

All great points and this happens lots in our business and we always have to deal with it.


Feb 26, 2020 10:49 AM
Krystin Mitchell, CPA CFE
KLSM CPA Firm, PLLC - Houston, TX
Strategic Accounting & Tax Solutions

In the age of technology, responding quickly is a desire.  I agree if there are "work hour" boundaries, once you start responding outside of those you open the flood gates.

Feb 26, 2020 02:15 PM
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

I'm usually up so late that I go ahead & call them. If you don't offer immediate contact they are inclined to move on to somebody else.

Feb 26, 2020 02:18 PM
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Very good list of tips about how to respond to Internet leads late at night.

Feb 26, 2020 03:49 PM