5 Trends in Home Buying

Home Stager with Seneca Home Staging

By Guest Writer John Ancillotti


A study from Better Homes & Gardens found five distinct trends in how home buyers look for a house. The survey consisted of 2,000 recent home buyers and 500 real estate professionals. These are the trends they found:


1.  Millennials have higher standards for their first home, as they wish to stay for longer than previous generations of home buyers.

The survey found that 36% of respondents look for a home they can stay in for 10 years or longer. The tradition of beginning with a “starter home” is heading out the window; 42% of millennials want to start with their dream home.


2.  People are taking longer to find and buy their homes.

The average amount of time first-time buyers spend looking for a home has increased from three months to five. For repeat-buyers it increased from two and a half months to four months. Using websites to look for a house expands options but takes more time. More people are also doing extensive research online before buying a home.


3.  Buyers are less interested in doing renovations after moving in.

It used to be that people wanted homes with flaws. Home buyers would find an affordable home to fix up. Personalizing homes was an appealing part of moving in. Now people want to be able to move in and not have work to do on the house.


4.  The kitchen is still the main attraction for most homes.

This old trend has only become more prominent. People want their home to have a perfect kitchen. Islands, room for seating, double ovens, functionality, cabinets, et cetera. Sixty-six percent of respondents to the survey chose a state-of-the-art kitchen as their top priority.


5.  Homes should be a good investment.

Another trend among millennial buyers is they want their home to be a good investment. About 30% to 40% of millennials see home ownership as a sign of success, or a part of being an adult. 


To read more about these trends see “The Top 5 Real Estate Trends: What Home Buyers Really Want Now” by Kit Selzer at Better Homes & Gardens.

Posted by

Janelle Ancillotti, Certified Professional Home Stager

Seneca Home Staging, Baldwinsville, NY

(315) 506-0725

facebook   google plus   twitter   youtube 

Comments (4)

Eva B. Liland Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service 661-714-1643

Yes, all very good reasons for not having to do renovations if you are a millennial. They are at work, earning their paycheck to afford to pay off their mortgage each month. It's also about change of attitudes, wanting it NOW rather then doing it themselves, a new generation for sure.

Mar 02, 2020 07:04 AM
Janelle Ancillotti

Hello Eva! It is a new generation of buyers, and we have to change and adapt too!

Mar 02, 2020 06:54 PM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello and number 1 is so true.  I guess when I was young I was the same way.  Great blog!


Mar 02, 2020 09:00 AM
Janelle Ancillotti

Thanks Will! I was (and still am!) more of the fixer upper type, but I guess if I could have afforded my "dream home" for my first home, I would have bought it.

Mar 02, 2020 07:00 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good afternoon Janelle Ancillotti - that is interesting about Millennials.  But I see those trends in the outlook in the workplace too.

Mar 02, 2020 10:19 AM
Janelle Ancillotti

Hi Grant! Millennials are indeed a very interesting generation. It has been eye-opening (in a good way!) learning and understanding how they think and what motivates them. 

Mar 02, 2020 07:02 PM
Kevin Vitali
EXIT Realty Beatrice Associates - Middleton, MA
Helping Massachusetts Home Buyers and Home Sellers

Some good points to make about some of today's home buyers. Unfortunately in my area, the need to want a dream home and the pocketbook don't match up!

Mar 25, 2021 10:49 AM