Pole Vaulting To Success by Finding the Uncontested Market Niche!

By
Services for Real Estate Pros with Napa Consultants DRE00893924

This post was inspired by a retired gentleman we recently met at a dinner party.  When he asked us what our profession is, we explained that one of the aspects of our branding services is finding the market category that is uncontested or under served in real estate or any other business.

 

He knew exactly what we meant by that.  He shared his experience as an athlete.  In high school, he wanted to be on the track and field team.  When he competed for the various events, he was good, but not good enough to make the varsity team in the categories he tried out for.

 

The coach asked him to try out for the pole vaulting team/.  He was willing, and became a winner in the pole vault category. This led to a college scholarship and later to the US Track and field team, where he competed nationally, and was #1.

 

How does this apply to real estate? Your marketplace does not have to be an entire town.  You can define the scope of your market segment.   It has to be one that the vast majority of agents is not focused on. That is why we refer to it as uncontested or under served market niche.

 

To find it, it takes research and an honest assessment of your talents, preferences and values. It can be as narrow as you want as long as it has the potential to fulfill your financial expectations, and more importantly your enjoyment and satisfaction.

 

You can achieve top-of-mind status in a three block section of a suburb or a community of just 500 homes or by specializing in a certain type of property instead of every community in that market place.  Here is an example:

One of our clients was a builder/designer/architect prior to real estate.  He channeled these talents into finding and converting small apartments into condominiums. He only selected those that had enough land and space to create private gardens, and rooftop outdoor areas. Together, we determined that the city he was in had a need for this type of housing, as well as the jurisdiction willing to grant the appropriate permits.

 

His joy was converting those buildings into luxurious spaces, and the gardens into gems of outdoor living.  He would have them professionally staged, and they would sell within 3 months of completion.  We witnessed instant full priced offers at his open houses, along with requests to buy the staged furniture. 

 

In a sense, he was like our pole vaulting friend.  He found his niche and ruled the market  Bottom line, it takes research, and willingness to find your uncontested niche. Like our client, you can become the market leader in your uncontested market niche. 

 

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Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER   THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

 

“We help you get to the listing table more often and win listings more frequently!”

 

— Ron & Alexandra Seigel, Managing Partners 

 

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 03/10/2020 01:00 AM
  2. Will Hamm 03/31/2020 09:51 AM
Topic:
Real Estate Best Practices
Groups:
Luxury Home Marketing
Luxury Real Estate
Bartender, Make it a Double
Old Farts Club

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Rainmaker
4,821,506
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Will Hamm exactly, you can market better with a smaller number of homes, the going for the whole city.  It saves time and money.  You are always welcome to reblog our posts.  Thank you for asking.  A

Mar 03, 2020 12:50 PM #29
Rainmaker
628,884
John Marshall - FORE!
LoKation Real Estate - Cherry Hills Village, CO
Specializing in Golf Course Properties

Years ago I was trying to decide on a niche market, it was between waterfront properties and golf course communities, well anyone that knows Denver knows that there are a hell of a lot more golf courses than lakes (three to be exact and none with waterfront lots, or so I thought), so I along with 500 other Denver agents focus on selling golf course homes. Waterfront properties, The niche I left by the roadside, has one agent that sells over $30M a year. No Niche is too small - The Riches truly are in the Niches!

Mar 03, 2020 03:16 PM #30
Rainmaker
2,725,310
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

"Uncontested" is a really special word when it comes to niches.  It's easier to establish yourself in that environment.

Mar 03, 2020 04:04 PM #31
Rainmaker
2,725,310
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

CONGRATULATIONS Ron and Alexandra, on having this blog FEATURED in the Old Farts Club group!  

Mar 03, 2020 04:05 PM #32
Rainmaker
4,821,506
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

John Marshall - FORE! What a great story, and one thing that people forget is, "there is never a crowd on the leading edge!"  So many agents are scared ot let go...one of our clients even bought a boat since they are in a peninsula community, so that the clients could see their potential homes from the water as they came in with their yachts and docked.  It made a big difference in the number of listings our client got, as well as docks for yachts...A

Mar 03, 2020 04:06 PM #33
Rainmaker
4,821,506
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Myrl Jeffcoat Finding a niche is difficult for many, they are afraid they will miss out, if they don't have all the territories covered.  It also makes them very difficult to refer.  

Thank you for the feature...Happy Tuesday!  A

Mar 03, 2020 04:07 PM #34
Rainmaker
16,576
Janet Berry
www.JanetBerry.com | Janet Berry Luxury Home Team | Premiere Plus Realty | (239) 450-1892 - Naples, FL
Upscale Homes Throughout Naples and SW Florida

Excellent Article! Sometimes what seems like the smallest niche is much larger than we even thought.

Mar 03, 2020 08:01 PM #35
Rainmaker
2,846,834
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

If you can enter uncontested, that’s the goal in life almost in full! What good fortune!

Mar 03, 2020 10:20 PM #36
Rainmaker
3,162,553
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Alexandra.

That is the biggest problems agents have these days, finding that niche.  Sad to say, but a lot of them never did and moved on to another job. 

Mar 04, 2020 01:56 AM #37
Rainmaker
186,428
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Excellent post, Ron and Alexandra Seigel! Defining a niche and going local are our two most recommended marketing strategies for agents looking to compete in this hyper competitve environment. The gentleman in your example does both! Not surprising he has found success.

Mar 04, 2020 02:04 AM #38
Rainer
237,162
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Researching the underserved market and finding a niche there is a very good premise.  Thanks for the idea~!

Mar 04, 2020 04:19 AM #39
Rainmaker
1,558,463
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

Excellent point. An uncontested niche is definitely the place to be.

Mar 04, 2020 06:07 AM #40
Rainmaker
455,754
Matthew Klinowski, PA
Downing-Frye - Naples, FL
Golf Community Real Estate Specialist

Good morning Alexandra and Ron, great points. I decided years ago to focus on golf communities in Southwest Florida and it was a great way to separate myself from other competitors. Yet we have 150+ golf communities in the area so now we're looking at niche's within golf communities. So much opportunity!

Mar 06, 2020 04:10 AM #41
Rainmaker
4,821,506
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Matthew Klinowski, PA we have always loved those who specialize.  They become a source rather than a generalist.  A

Mar 07, 2020 12:05 PM #42
Rainmaker
4,821,506
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kat Palmiotti you are in a unique position coming into this new market and finding one that would serve you.  A

Mar 07, 2020 12:06 PM #43
Rainmaker
4,821,506
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

John Henry, Florida Architect the research part throws people into a spin.  They often have "facts" that they are a 100% sure of those.  And they are often surprised when they see the numbers.  A

Mar 07, 2020 12:08 PM #44
Rainmaker
4,821,506
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Realtyna Inc Thank you for your comment, we appreciate your understanding of our post.  A

Mar 07, 2020 12:10 PM #45
Rainmaker
4,821,506
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

James Dray the problem with many agents are being comfortable with their status quo, it would be work to research...

Mar 07, 2020 12:11 PM #46
Rainmaker
4,821,506
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Janet Berry we have been to Naples several times, and toured many of the luxury communities.  There are no small niches, just small thinkers.  A

Mar 07, 2020 12:13 PM #47
Ambassador
873,110
Mimi Foster
Falcon Property Solutions - Colorado Springs, CO
Voted Colorado Springs Best Realtor

There is so much to be said for finding your niche and being the best in your field. And it helps when that's where your passion lies. Thanks for this information.

Mar 31, 2020 05:27 PM #48
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