Internal Linking is a HUGE SEO Component

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

I've talked before about all the different factors that go into good SEO, which include but not limited to original content, word count, images, keywords, keyword density, authority, and the like, but backlinks and internal linking make up a huge piece of this puzzle. You know how they say different factors make up your credit score and how some components are heavier than others? The same goes for SEO. Internal linking has always been important but it seems that within the last few years it has gotten a bigger piece of the puzzle.

So, what is internal linking and how can you do it correctly?

Internal linking is exactly what it sounds like, it's linking something from one page on your website to another page on your website. The links are internal meaning the root domain is the same. External linking would mean linking a word or phrase outside of your website to a completely different domain.

What should I link and how should I link?Internal Linking is a HUGE SEO Component

You should have at least one internal link per 100 words and at least one to five external links per article depending on the links. This is not an absolute checklist, but more of a guideline. If something is related and you have a page on your website that talks about it, link to it. You could do linking a variety of different ways but as long as you link to other pages on your website, you keep people on your website longer and you provide more information and authority, making this page even heavier. - Read more about how many links to have per page

Craig Daniels did an excellent article on linking and how you should do it so I'm not gonna go into a lot of detail here but you should definitely go over and read that article if you haven't already. His gift for creativity and visual appeal when explaining something is unmatched.

But, basically, internal linking should open either in a new window, tab, or in the same tab as long it's to your own website. If you are linking away from your website, which is perfectly fine, always make sure that that link opens in a new window or a new tab. You don't want people to leave your website.

No-follow tags.

Some websites allow you to make the external link "no – follow" which means that when the Google bots scan your webpage they won't follow that link to its location. If you want them to follow, say going to another one of your websites, then definitely don't check the box marked "no follow", but, only WordPress and some custom websites even have this as an option. In general, have external links open in a new tab while internal links can open in the same tab as long as you are keeping people on your website for the information for which they came.


So what's the best way to use internal links?

If you have more information of value that can add to the article that you are writing, that's when you should put in an internal link. Here is an example:


So how can you make a lowball offer on a home that’s accepted?

First of all, choose the right agent. This is crucial in getting the negotiations you want. An inexperienced agent or amateur agent may not have the negotiating experience to communicate with listing agents and homeowners appropriately. While being a real estate agent does require continuing education and we all need to take a test, nothing beats experience. Plus, some of us just have the gift of negotiation, which is vital for my clients to get what they want and how they want it. Related: Do you really need your own agent when buying?


This article talks all about a lowball offer so anything and everything on your website that is related should be in this article. I have linked the main keyword 'lowball offer' in the heading and added an external related link at the end of the paragraph. Throughout the article, I have linked to contact pages, about pages, home pages, and related posts as much as possible. Sites that have more content to choose from are far easier than when you're just starting out. But anything that adds value to the article is seen as a positive SEO tactic.

Naked links are even okay if they are natural. Just throwing in a hyperlink for the heck of it really isn't SEO-friendly but you could easier say at the bottom of the article: For more information, follow me at  This would be an example of a naked link. 

AND - if you create posts in the future that related to a past post, go back and update that post. There is value to adding information to previous posts as well. 

So, don't negate the power of an internal link. Posts and pages would almost be worthless without them. Take the extra time to find related content, even if it isn't your own. For example  This is a great post with several internal and external links adding value for the website and value for the reader. Take the extra time to include some internal links and your page value will soar.

Related: 12 Point Checklist for On-Page SEO

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Personal SEO Tim and Tammy Emineth

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Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677

Comments (17)

Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Great reminder to include links that help promote myself, Tammy Emineth ... 

I try to do this fairly often.  Can I ask ... after blogging for so long and having a large menu of things I could link to ... how many links within one blog is the perfect amount?

Thanks for the info and reminder!


Mar 04, 2020 12:26 PM
Tammy Emineth

Perfect is relative. I wouldn't have every other word be linked but I wouldn't go 300 words without one either.  If they are appropriate I would do maybe one every paragraph or every other paragraph or so. Thanks Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi 

Mar 04, 2020 01:05 PM
Dario Ferreira
Attleboro, MA
Internet Marketing & SEO

Great post. I'm a huge believer in internal linking.

I often see many blog posts that will not have even one internal link in the post body - what a waste.

Mar 04, 2020 12:28 PM
Tammy Emineth

And Bigger Pockets won't allow it, which is crazy to me.  although some people get a few in there from time to time.

Mar 04, 2020 01:07 PM
Margaret Goss
@Properties - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

I think I do this but probably not nearly enough. I also only do it on my blog on AR and then they link to my website.

Mar 04, 2020 12:37 PM
Tammy Emineth

YES! the best! Thanks Margaret Goss 

Mar 04, 2020 01:07 PM
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Perfect advice.  Thank you very much!  Will go a linking now...

Mar 04, 2020 02:21 PM
Tammy Emineth

a linking we will go ♫♪

Mar 04, 2020 03:01 PM
Lyn Sims
Schaumburg, IL
Real Estate Agent Retired

Great job. I can't believe the new rule now with 5 per whatever words. 

Mar 04, 2020 03:19 PM
Tammy Emineth

well, not set in stone, ya know? Only when it makes sense but I'll admit I have to remind myself to internally link all the time.

Mar 05, 2020 03:20 PM
Catherine Ulrey
Keller Williams Capital City - Salem, OR
Equestrian and Acreage Property Specialist

Great info!  I have never thought of linking to other site pages, within my site.  Something more I need to do!

Mar 04, 2020 03:42 PM
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Thank you for sharing this information, seems there is alot to take in and learn about. 

Mar 04, 2020 04:26 PM
Realtyna Inc
Realtyna - Newark, DE
WordPress Real Estate - IDX, RESO Web API, CRM

Hi Tammy Emineth, good subject and good analysis. Thank you for these guidleines and examples.

Mar 05, 2020 02:20 AM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Hi, Tammy.

  Our church is building a new website.  This is great information.  Thank you!

Mar 05, 2020 07:45 AM
Tammy Emineth

totally works for church websites too!

Mar 05, 2020 03:19 PM
Ray Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA

I found myself following link after link in your articles.  I understand why they are so helpful.  Thank you

Mar 05, 2020 05:45 PM
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

I do link in my blogs but probably need to increase the links. Thanks for a great article that I will bookmark and go back to a few more times!

Mar 06, 2020 05:18 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Tammy:

Congrats on a well-deserved feature with some terrific content and suggestions on linking. Bookmarked!


Mar 06, 2020 09:57 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Tammy Emineth - I follow you and missed this post so I appreciate that Shirley Coomer shared it. Thank you for the info. 

Mar 06, 2020 11:17 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Great advice Tammy Emineth ... and congratulations on getting this FEATURED!  Well deserved.  I am bookmarking for easy reference.

Mar 06, 2020 12:53 PM
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH

Thanks for clarifying Tammy!

Internal linking is exactly what it sounds like, it's linking something from one page on your website to another page on your website. The links are internal meaning the root domain is the same. External linking would mean linking a word or phrase outside of your website to a completely different domain.

Mar 07, 2020 05:30 AM
Tammy Emineth


Mar 09, 2020 08:24 AM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Jesse Keim read this post!It is full of great Ranking and being found online Strategies 

Mar 08, 2020 07:41 AM