The Value Of Free
On Thursday, I was walking down the street and saw two different people handing out flyers. Imagining them to be some type of promotion or other solication I didn't pay much attention.
Not exactly hurredly, I proceeded by the first solicitor. The second one obviously saw me and shouted "But it's free". I thought...so that's it? Is something free worth stopping? Needless to say, I kept walking.
I didn't think too much of it but later I wondered...how often does "free" become an incentive?
Hmm...is there value? Worth my time to read the offer? Worth my energy to engage and learn more?
For many years, I have followed and read the excellent marketing posts by Barbara Todaro as she promotes her use of a FREE market analysis as part of her consistent real estate message for The Todaro Team in the Franklin Massachusetts area.
She understands the value isn't something FREE but powerful information that has a history of success readily available when a seller needs it. Yes, I call that value and Barbara freely shares it. And that's valuable.
The image in this post is from canstockphoto.com