The Value Of Free

By
Industry Observer CalBRE #01165532
https://activerain.com/droplet/5mw9

 

The Value Of Free

 

On Thursday, I was walking down the street and saw two different people handing out flyers.  Imagining them to be some type of promotion or other solication I didn't pay much attention. 

 

Not exactly hurredly, I proceeded by the first solicitor.  The second one obviously saw me and shouted "But it's free".  I thought...so that's it?  Is something free worth stopping?  Needless to say, I kept walking.

 

I didn't think too  much of it but later I wondered...how often does "free" become an incentive? 

 

Hmm...is there value?   Worth my time to read the offer?  Worth my energy to engage and learn more? 

 

For many years, I have followed and read the excellent marketing posts by Barbara Todaro as she promotes her use of a FREE market analysis as part of her consistent real estate message for The Todaro Team in the Franklin Massachusetts area. 

 

She understands the value isn't something FREE but powerful information that has a history of success readily available when a seller needs it.  Yes, I call that value and Barbara freely shares it.  And that's valuable.

 

 

The image in this post is from canstockphoto.com

Posted by

Michael Jacobs

 

CalBRE # 01165532

P. O. Box 587

Pasadena, CA 91102

Call/Text:  818.516.4393

mtj916@gmail.com

 

 

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Tony and Suzanne Marriott, Associate Brokers 03/07/2020 05:05 AM
  2. Joseph Doohan 03/07/2020 10:43 AM
Topic:
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Groups:
The Art Of Marketing You
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Addicted to Active Rain
Activerain and Member (Plugs)
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Tags:
consistency
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pondering again
the todaro team

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Rainmaker
194,473
Christine Wade - Real Estate Virtual Assistant
Christine Wade - Townsend, MT
Proud to Serve Your Real Estate Support Needs
 

Free incentives to get you to stop and take a look...no harm...but what I see when I stop, should be worth the value of my time.  Example, while walking Main Street in Bozeman, MT a couple of weeks ago with a friend, a lovely shop keeper invited us into her natural gems jewelry store and offered us some mulled wine while we looked around.  Now if her product had been junk, her offer would have provided neither her nor us with value...in fact she would have lost money.  Since it was cold outside, and a girls' day out, we took her up on her offer and enjoyed the lovely beverage while she showed us her jewelry and shared her knowledge with us about the beautiful stones...and yes, she made a sale.  Our time has value...and what people are hiding behind the curtain of their veiled offers better have value as well if they expect to catch the sale.

 
Mar 09, 2020 12:45 PM #77
Rainmaker
3,645,742
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Christine Wade - Real Estate Virtual Assistant - sounds like a real cconnection.  Thank you for sharing your story.  

Mar 09, 2020 05:48 PM #78
Rainmaker
3,364,264
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Michael there are a lot of FREE Loaders out there.... I am sure they will miss the Free feeding at Trader Joe's, Whole Foods, and Bristol Farms to name a few... with the virus impending I expect this to go to the wayside.... after all Free is not always Free, Endre

Mar 09, 2020 10:06 PM #79
Rainmaker
3,645,742
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Endre Barath, Jr. - consequences intended and not-so-intended can be contagious.  

Mar 10, 2020 05:32 AM #80
Rainmaker
2,740,454
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Yes, and great context here.  I have found that my FREE SEO course has been very helpful for bloggers and very helpful for me to bring in new targeted subscribers.  And, it's passive for me w/ sales funnel that is working.  Similar idea to Barbara's, but mine's more passive as it's automated.  I'm sure Barbara's team has their own funnel.  Otherwise, she wouldn't do it.

Mar 10, 2020 07:13 AM #83
Rainmaker
3,645,742
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Debbie Gartner - As for having funnels, I am sure Barbara Todaro knows her way around marketing funnels of all sorts and is more than competent when it comes to avoiding funnel cakes.  In fact, I might say she is masterful.   

Mar 10, 2020 07:22 AM #84
Rainer
500,226
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

The word FREE attracts most consumers who are curious to what is FREE, however, if the FREE offer isn't useful or could save consumers money, most consumers after looking at the FREE offer would simply move on, wouldn't you? So, it depends on the FREE offer, doesn't it, whether the FREE offer has immediate value? It's about 20 second to determine if the Free offer is worth investing more time to get the details of the FREE offer, so IMO, FREE works with most consumers.

Mar 10, 2020 07:50 AM #85
Rainmaker
3,645,742
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Kimo Jarrett - thanks for your comment on FREE - valuable thoughts - I appreciate it.  

Mar 10, 2020 12:59 PM #86
Ambassador
4,219,768
Jeff Dowler, CRS
eXp Realty of California - Carlsbad, CA
The Southern California Relocation Dude

Hi Michael:

Intriguing post for pondering. If I don't want something, or need it, being free simpy doesn't matter, nor will it convince me I need it unless I see the value.

Jeff

Mar 10, 2020 09:11 PM #89
Rainer
82,910
Erik Hiss
Keller Williams Capital Partners Realty - Worthington, OH
You can trust me for all your real estate needs!

The longer I live the more I understand that FREE is not free. Thanks for the insight!

Mar 11, 2020 06:08 AM #90
Rainmaker
405,488
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

It is interesting that we give away market valuations which take a few hours to prepare...still, it's one of the best seller prospecting tools I am aware of.   

I actually married my husband about a year and a half after doing one for him!

Mar 11, 2020 08:40 AM #91
Rainmaker
3,645,742
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Jeff Dowler, CRS - seeing and finding the value is important when that becomes difficult, I doubt any struggle will be short-lived.  

Erik Hiss - it's a good lesson to learn at any time. 

M.C. Dwyer - that's certainly a post-in-the-making.  

Mar 11, 2020 09:01 AM #92
Rainer
581,225
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH
CRS

Free sometimes loses its value! So just be selective!

I wondered...how often does "free" become an incentive?  Hmm...is there value?   Worth my time to read the offer?  Worth my energy to engage and learn more? 

Mar 12, 2020 04:51 AM #93
Ambassador
3,266,992
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

A great perspective as always...

Another week bites the dust Michael Jacobs 

Mar 13, 2020 02:03 PM #94
Rainmaker
3,645,742
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Sham Reddy CRS - being mindful and staying aware are important.

Paul S. Henderson, REALTOR®, CRS - time has a way of passing by us...whoosh...

Mar 14, 2020 05:25 PM #95
Rainmaker
1,011,729
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Insightful post.   Pondering free.....hmmmm.  You're right that some just go for the "free" stuff and then their decision is 50% there.  If they like something then they'll be at 75%.  The last 25% is a waffle.  If a spouse or SO also likes it you get to the 90 yard line!

Mar 17, 2020 09:54 AM #96
Ambassador
2,223,951
MichelleCherie Carr Crowe Just Call...408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Michael,

As always, a thoughtful and insightful post. My colleague says a saying in her culture is "free is the most expensive thing".

Mar 17, 2020 11:43 AM #97
Rainmaker
3,645,742
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Jan Green - I am sure couples have discussions on all sorts of topics - even singles talk to themselves.  Ooops - maybe that;s considered too much information.  

MichelleCherie Carr Crowe Just Call...408-252-8900 - it is definitely an area that needs additional exploration.  

Mar 17, 2020 01:20 PM #98
Ambassador
3,697,932
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Loving coming back and reading the comments this time, Michael. I do use the term 'complimentary' and don't feel like that gives the same connotation to readers. 

Mar 22, 2020 09:13 PM #99
Rainmaker
3,645,742
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Debe Maxwell, CRS - you're right.  The comments really add to the ongoing conversation so I apologize for not returning your comment until now.  Something(perhaps too much time on my hands???  Hmm. . .) told me to check out some old posts in case I missed anything and I did(yours).  It seems that many members use the word 'complimentary' rather than free.  Whatever works for you and your business seems "good to me".  

Apr 26, 2020 05:54 PM #100
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