Keep It Short and Simple

Real Estate Agent with RE/MAX Elite 513.520.5305 SAL.2002007747

time is tickingWe know people are more and more impatient.

Google says to give a topic 1000 or more words, and time after time I see people here in the Rain say they won't read anything more than 200-300 words (I'm obviously DOOMED to a low readership on that count alone).

A video shouldn't be more than 2 to 3 minutes long or "we'll lose the viewers' attention".

And while many people prefer text over voice, voice still has its place.

I'll leave voicemails and I'll listen to them.

But at times, are we putting up barriers?

Today I returned a call to another agent and the pre-voicemail message was long.  Like REALLY long.

With the usual "sorry I missed your call" but that was just for the kickoff.

Then the "try texting me for a quicker response".

And then "and if urgent call ___________  on my team at 123-456-7890.

And even after that, there was more, another number to call. 

And then some more.

I did eventually get to the point where I could leave a message (I know all of this falls into FIRST WORLD PROBLEMS), but I had to wonder, how many people just punt instead of leaving a message?

When a buyer or seller has 6000+ other agents to contact in the Greater Cincinnati market, how much tolerance are they going to have for a long message?  Because unless you've got something unique to offer them, they're already mentally ready to move on the next agent when you don't answer, so beyond an upbeat, brief message and a promise to return their call, is the rest needed?

Just my two cents on a Saturday night.

And under 300 words, so obviously my blog has been hijacked.

Bill (or maybe the unBill).

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Serving Warren County Ohio & Adjacent Areas


The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

People have shallow reading capability. Looking for an illustration, a paragraph that fits a phone screen size. Not interested? Scroll down to next.  What did they read? Beats the hell out of me.

Mar 07, 2020 04:59 PM #4
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Bill- total agreement with you. One of my pet peeves is an outgoing message that states that they will return my call at THEIR earliest convenience. I'm moving on at that point. And yes, no cutesy outgoing messages that tells me how wonderful they are. 

Mar 07, 2020 06:13 PM #5
Kat Palmiotti
406-270-3667,, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

Haha UnBill-

Voice mail messages should definitely be short and simple. I think videos should be as well. I don't think blogs need to be. People who want to read what we write about can read more than 200-300 words! 


Mar 07, 2020 06:26 PM #6
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Mar 07, 2020 06:48 PM #7
Mimi Foster
Falcon Property Solutions - Colorado Springs, CO
Voted Colorado Springs Best Realtor

This is one of those basics that everyone should know but obviously needs to be pointed out (like all of the numbers on a business card). Thanks for keeping it short and sweet for this late night read, but really good information.

Mar 07, 2020 08:45 PM #8
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Bill,
Waiting through a long phone greeting to get to being able to leave a message IS very very annoying. Just let me leave a *&^% message!!!   As for long copy. I will read it IF it is engaging but few people seem to have that skill.  I have very little tolerance for fluff.

Mar 08, 2020 06:42 AM #9
Raymond Henson, SRES, GRI
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA

Well done!

Mar 08, 2020 09:48 AM #10
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Sorry, I stopped reading after the first paragraph..

HA.  Just kidding.  Good points here.  I still have an argument going with some of these SEO experts about small webs vs. larger ones with more content, etc.  I think the large webs with more written content get better rankings.  Would anyone like to comment?

Mar 08, 2020 10:30 AM #11
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


We heartily agree, those long messages and posts make me crazy...In listening to a message, I do not want to take notes on what to do next, and long posts I just pass, they are usually geared to Google bots...and thus far I am not one.  A

Mar 08, 2020 11:35 AM #12
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good afternoon Liz and Bill Spear - you make and excellent point.  When the message is the mail box is full I am really annoyed.

Mar 08, 2020 12:22 PM #13
Beth and Richard Witt
Long Island Cash Home Buyer - Huntington, NY
Long Island Cash Home Buyer 516-330-6940

Thanks to Kathy Streib I'm going to keep this short and simple... Happy Day

Mar 08, 2020 12:47 PM #14
Kris Collis, Associate Broker
Smart Way America Realty - East Stroudsburg, PA
Professional Results you Expect 702-574-8102

Oh dear. That voicemail message was designed for people who like to memorize numbers, not designed for real estate clients.  

Hope the agent figures it out before losing too many customers.

Mar 09, 2020 01:54 AM #15
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

My attention span is short when it comes to writing and reading AR posts and am definitely not concerned about losing readership as much as boring consumers with too many words. This grabbed Bill!

Mar 09, 2020 07:26 AM #16
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 480-966-9353 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

Bill, Couldn't agree more with your post. We've all experienced those long messages and we wonder why.

Mar 09, 2020 07:27 AM #17
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

How long is long? My VM is 25 sec.
You've reached me, company.
I'm being located.
Take down cell/text number.
If you want it in Spanish, call Carmen [number]
If I haven't picked up yet, leave message so call can be returned.
This kills ALL the Robos. Most of the spammers.
Gives me a second to Google the number. LOL
They can call or text my cell . . . 
Why do I not just put my cell everywhere?
Spammers, scammers I would rather have go through my landline and be stopped there. 

Back in the day I did readings for a VERY LONGWINDED GAL. 
I had my (in those days, 'just VM not connected to a phone that could be picked up') 1 minute max. She would call it 6-8 times 'to finish her story'
"Your machine keeps cutting me off!" 
And another would say 'It's me, pick up. Pick up. Pick up' even when I told her it was not something I COULD pick up. LOLZ

Mar 09, 2020 12:00 PM #18
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

I get less patient with each passing day...I never would have made it to the end of that voicemail intro.

Mar 10, 2020 08:46 AM #19
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

I try to keep all my messages under 20 seconds unless details are essential to my communication. Most messages are indiscernible regardless and many can't understand why their phone calls aren't returned. 

Mar 11, 2020 12:02 AM #20
Jim Smith
The Property Management Company - Round Rock, TX

"Thank you for calling. I am unavailable at the moment, so please leave your name, phone number (twice), and a detailed message so that I may be prepared when I return your call."

Mar 11, 2020 06:49 AM #21
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

There are so few situations anymore where a short or brief message will actually provide the real info needed when it comes to a client's mortgage processing, Liz and Bill Spear ... it's just not that simple.  So typically a short acknowledgment of the call and a request/text/whatever to get back to me suffices.  Plus you're 100% correct when you say few listen to messages anyway.  Even fewer if not a committed client yet ...


Mar 13, 2020 03:42 PM #22
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Agreed!  Long voicemail messages are also too long.  Better to send a quick text, call me when you have time!

Mar 17, 2020 10:35 AM #23
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