Sensory Appeal Is Just As Important As Curb Appeal

Reblogger Brian England
Real Estate Agent with Arizona Focus Realty SA634540000

This is such a great post from Sharon Tara and I always tell my sellers how important it is to have their home cleaner than it has ever been while it is listed for sale.

Original content by Sharon Tara

Preparing your home for sale? 

You are not alone. The spring market is upon us and many homeowners are hoping to find a buyer. 

To guarantee you make the best impression on buyers I suggest you keep in mind that "sensory" appeal is just as important as "curb" appeal.

 

Sight

The visual appearance of a home prompts potential buyers more than any other factor.

foyer

 

Once homeowners step inside, they decide almost immediately whether or not they want to buy your home. It is essential that they be greeted with a spotless, ready-to-move-into home.

Clean or freshly painted walls and spotlessly clean or new carpeting make the best impression. Hardwood floors must be in excellent condition. The best choice for floor tile is a light neutral, in good condition.

Furniture should be arranged to define space and function and at the same time guide the eye towards positive features of the home and away from the negative.

 

 

Light is the second most quoted reason for choosing a home.

Make sure all lights work and, where necessary, replace light bulbs with a higher wattage.

Replace dark or worn lampshades with new, sheer or white shades.

Paint walls and dark woodwork in light, neutral paint.

Replace heavy, dark window treatments with lighter sheer curtains.

Clean all windows inside and out so that the sun can shine in.  

 

 SCENT     

Nothing turns away potential buyers faster than unpleasant smells.

lemonssoap
 

Make buyers feel welcome and comfortable by greeting them with a pleasant aroma.

A few drops of vanilla warmed in the oven yields the same result as baked cookies, triggering a comfort response. 

Remove litter boxes.

Keep trash can clean at all times.

Open windows before a showing when possible. 

 

TOUCH

New Towels

 

 

Texture, added throughout the house, is appealing to the eye and to the touch and will add an element of style which translates into perceived value.


Help buyers feel comfortable and at home by keeping the temperature warm in the winter and cool in the summer.

 

  

 

SOUND

Creaking floors, dripping faucets, and noisy heating systems could be a cause for concern to a buyer.

Neighborhood noises such as traffic and barking dogs can be distracting.

Playing soft jazz or classical music can help make the home feel more relaxing and help buyers to concentrate on the positive features of each room.

 

 A Buyer's perceived value of your home is based on the reaction of their senses.

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Rainmaker
2,174,020
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Thank you for sharing my post Brian!!

Mar 10, 2020 01:12 PM #1
Rainmaker
443,624
Catherine Ulrey
Keller Williams Capital City - Salem, OR
Equestrian and Acreage Property Specialist

Great tips!  I never really looked at from this angle, the buyer's senses.  But it is true!

Mar 10, 2020 03:07 PM #2
Rainmaker
188,850
Raymond Henson, SRES, GRI
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA
Realtor

Lots of great advice.  Thank you for spotlighting it and sharing it with us, Brian England

Mar 10, 2020 06:55 PM #3
Rainmaker
3,161,716
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Brian.

When we get ready to sell our home, it will be vacant, except for staging, I learned that from Kathy Streib.  

Mar 11, 2020 01:12 AM #4
Rainmaker
842,862
Jane Chaulklin-Schott
TEAMCONNECT REALTY - (407) 394-9766 - Orlando, FL
TeamConnect Luxury Homes - Orlando, Florida, 32836

Hi Brian England  .  I definitely agree totally with Sharon Tara 's post.  I once read an article that claimed it takes 10 second for Buyers viewing a potential seller's home at the curb to know if the house is for them;  it takes 7 seconds for Buyers when walking in the front door too know if a particular property is for them.  In addition, add this important post and we can well know why there wasn't a written offer/contract.

Mar 11, 2020 01:28 AM #5
Rainmaker
5,773,549
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much, Brian, for sharing this excellent reblog selection.

Mar 11, 2020 06:15 AM #6
Ambassador
3,255,120
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Boy isn't that the truth and how we get Drawn to those other senses. Thank you for the re- blog..

Mar 11, 2020 06:49 AM #7
Rainmaker
3,406,671
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Brian,  Great reblog by Sharon for us here in the rain.  Hope you are making it a week long birthday!

 

Mar 11, 2020 07:53 AM #8
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Brian England

MBA, GRI, REALTOR® Real Estate in East Valley AZ
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