If you have a smartphone, then you probably registered on at least 2 social media platforms and you know what the rules of online dating are. The main one states that you should never mislead people with your profile picture. The same rule applies when you try to sell your house. Don’t take any distorted pictures of the property because they won’t help you sell it faster. It will draw only backlash. When you sell your house with all the furniture and decorations, it’s wise to tell the buyers about the red wine stain on the living room carpet.
Nowadays, almost all buyers start the house hunt online, so if you use clear photos to present your house, you can attract the right purchaser.
But only because you convince them to view it, it doesn’t mean they’ll make an offer before they see it. And at this point there are no lens to hide the damages.
When it’s the best time to sell the house?
Before listing the property on an online directory, research the real estate market to find out if there are buyers interested in properties similar to yours. You’ll boost your chances to get the right price if you sell it when buyer demand is high. When buyers compete for the same property they encourage best offers. Seasonal demand can influence the price you get for your property.
Spring it’s a good time to sell your house because the market is busy with potential investors. Because the weather is sunny, the light and sunshine will boost your home’s appeal. And where do you count that your entire garden will bloom and look more inviting? During spring families are looking for houses because the season coincides with the end of the academic year.
Summer isn’t the best period to list the house on sale because holidays can stall transactions if you target family buyers.
Autumn is another great time to sell the house because the weather is great and there are no major holidays. It’s advisable to get the house on the market in early autumn because no one wants the process to prolong across Christmas holidays.
Winter is the toughest time of the year for home sellers because everyone is busy with the holidays. It’s recommended to wait until the New Year.
Now that you know when to sell the house, let’s find out some interesting ideas to market it.
Offer rewards to people who share it on social media
Your social media profiles connect you with many people. Now think of how many people your online friends know. They can help you attract attention to your house if you convince them to promote your property. To engage them in your quest to attract more buyers, offer a reward for anyone who shares your post. For instance, tell your online friends that you will do a drawing of a gift using the names of the people who share your post. Even a small gift works as a powerful marketing technique, so use this strategy in your advantage.
Offer a trial stay for people interested to buy the house
This is a unique idea but it can convince people that this is the house of their dreams. When buyers hesitate because they don’t know if the house is the right fit for them, provide a trial state to better understand if they should purchase it. Allow them to stay in the home over the weekend. Get out of the town and have some fun with your family while they get to know the property and fall in love with it.
Maybe the trial won’t be successful, but you can bet it would create buzz around the listing because not many people offer this opportunity.
If you target unconventional buyers upgrade it
If your house is flexible to appeal to unconventional buyers you shouldn’t miss the chance to attract more buyers. Let’s say you have an empty attic, you should transform it into a game room for enthusiasts who are looking for their own crib. You don’t even need to bring in equipment because they have their own. You only need to use spider lift equipment to access it from the exterior and insulate it, build walls, install a soundproof floor, and customise the walls with posters from the hottest games of the moment.
Host an extreme open house
Most of the time open houses are dull events. But you can do something different, you can organise a special event and attract buyers. For example, you can organise an escape room content in your house over the weekend to generate hype around the listing. Other ideas include a murder-themed game night or a themed night.
If you make it a fun time you attract more prospects and create priceless memories before selling it. If you want to make your house stand out compared to others buyers visit, to create memories and emotions around it.
Create Pinterest design boards
People who love interior design scroll Pinterest newsfeed all day long. You probably did it when you purchased the house because Pinterest draws design lovers. You can take advantage of its audience by showcasing your house.
Create a different board for each room of the house and show off the elements you integrated to make the space special and unique. Take photos of how you arrange the table in the dining room for special events, share the Christmas tree and decorations, use kitchen photos to show how you cook and use tags to reach more people.
Encourage your friends to share links to your boards because Pinterest helps people picture themselves in the rooms they see online. Who knows, maybe one of the viewers loves your house so much they make an offer.
When the real estate market is poor in your area, you need to work extra to reach clients. Working with a realtor can help you attract more clients, so consider the option.