Here's a scenario that happens too often: You're a member of social networking site Facebook. You've created a profile, added friends and uploaded a few pictures, but that's it. If this is you, you're not using Facebook to its utmost marketing potential.
Here are some innovative applications you can add to drive consumers to your listings and highlight your own personal brand through the use of Facebook:
- Hotlists-This application allows you to search a database of images representing movies, brand names, sports teams, cities, etc. Select these images, drag them to a layout panel and then place them in sequence to create a montage of pictures representing your own personal brand. If you can't find your favorite icons on the Hotlists database, no problem-you can download your own images and add them to the layout.
- MyBlogs-Link your blog to Facebook through an application called MyBlogs. By adding this, your Active Rain (or other blog) posts will automatically appear on your Facebook profile page. Facebook not only lists the titles of each blog, but displays a brief excerpt as well. Here's what mine looks like:
- Video-Post videos that talk about you and your services-anything that makes you the expert-to the Video application on Facebook. You can even post virtual tours that drive consumers back to your Web site.
- Marketplace-If you want to feature your listings, go through the Marketplace. Be sure read the rules that apply. You can list houses, condos, rentals and more.
Do you know of other great Facebook applications? Leave a comment!
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