How to Market During Social Distancing

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Society has really been turned on its head thanks to Covid19.

Whatever you might think about the severity of the illness or the overall response to it, the fact remains that it has caused significant disruption in the way our society is operating this spring. And that’s going to make real estate marketing challenging.

Fortunately, you can still market your business AND real estate during times of social distancing. Here are some tips to get you started!

Use Postcard Marketing to Stay in Touch

This probably won’t be the best year to do a door-to-door popby campaign, at least not until summer. Fortunately, you can still get your smiling face in front of prospects with farming postcards!

As a lot of in-person events are canceled or postponed, you’re not going to have the opportunity to shake hands – which may be for the best right now anyway. But you can still maintain contact on a regular basis by sending monthly postcards.

By using a variety of approaches – from seasonal postcards to noting specific holidays to inviting folks to get a market analysis – you can stay fresh and relevant through the mail.

Get started with farming postcards today!

Lean on Social Media

Social media is another way to stay face-to-face without being, well, face-to-face. There are SO many things you can do.

Live video open houses. At a time when having a crowd isn’t a good idea, you might consider making your open houses this spring virtual. You can do a Facebook live at your listing, walk around and showcase the best parts of the home, and answer questions live. You’ll save time, energy, and keep everyone safer!

Use video to answer questions. Homeowners have a lot of questions, whether they're getting ready to sell, trying to maximize their renovations, or just trying to keep their property in top shape. As a Realtor®, you have a lot of expertise. Share it online!

Post humor and inspirational quotes. In tough times, be an uplifting voice. Consider appropriate funny memes, encouraging quotes, and other positive content. After all, no one can get enough of baby Yoda! It can bring a smile, which can be exactly what someone needs.

Show Care as You Show Homes

Showing homes is something that has to be done in person. Be sure to take care of yourself and your clients as you do so.

First, start with a lot of photos of homes to help weed out properties so you don’t have to visit as many. Then, don’t go out if you’re ill and don’t be shy about canceling if your clients are ill. Missing one day of showings may seem like a major inconvenience, but a two-week quarantine is a LOT more inconvenient.

From there, follow the CDC’s standard advice – wash your hands regularly, avoid touching your face, and sanitize surfaces as much as you can.

Don’t Stop Marketing!

While we need to maintain social distance for a while, that doesn’t mean you can’t do your real estate marketing. Keep your brand growing and your face in front of prospects. Take advantage of print marketing, social media, and common sense.

We’ll get through this, and your business will be stronger than ever!


This post originally shared on PrinterBees' Real Estate Marketing Magazine.

Eva B. Liland Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service 661-714-1643

Great post! In times like this, dealing with the Corona virus, what better way to go back to the old way of postcard marketing. I would make an effort to make mine on the lighter side and hopefully bring a smile to the recipient as well as my marketing message.

Mar 16, 2020 05:15 AM
Will Hamm

This is the company I use for my post cards,  Nicole and Nadine do a Great job!


Mar 16, 2020 09:05 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Nadine,  I agree with still mailing but I cancel a buyer seminar that we we had post cards with stamps open ready to go out that was to be on April 4.  We maybe try to put a change of date sticker on them.  Any suggestions.



Mar 16, 2020 09:04 AM
Nick Vandekar, 610-203-4543
Realty ONE Group Advocates 484-237-2055 - Downingtown, PA
Selling the Main Line & Chester County

Great advice, we had the question today about virtual open houses on a call in our office. Lots of different ways to market homes right now which may very well help sellers in future as these things have a way of changing how business gets done in the future.

Mar 16, 2020 09:37 AM