Check your junk mail every day!

By
Services for Real Estate Pros with Marte Cliff Copywriting

It happened again last week – “real” mail from a legitimate sender went directly to my junk mail – not once, but twice.

When I open Thunderbird in the morning, all the mail that came in during the night makes junk mailits way to my inbox. I see a message saying something like “downloading message 3 of 45.” Then, as it’s coming in, the system zaps (some of) the “junk” directly to that folder.

I might start with 45 messages and then have only 32 by the time the process is finished.

The other morning, I was watching the mail come in and I saw a message from a client appear and then disappear. Oh – oh.

After I got there and found the zapped email, I decided to see if there was anything else that didn’t belong.

And yes, there was. And it almost made something else that had happened make sense.

The night before I noticed that the same person had purchased two of my prospecting letter sets, with the two purchases about a half hour apart. I’m always curious to see which sets people are using, so I looked – and was startled to see that he had purchased the same set twice.

I wrote to him to ask about it and learned that he had been unable to download the first purchase, so had purchased it again. I refunded his second purchase, gave him a discount code for future purchases, and told him to contact me if that should happen again.

Then, when I was checking that junk folder the next morning, I found that he had tried to contact me between purchases – but his email had gone to the junk folder. When I didn’t reply, he simply purchased the same set over again.

How many people would do that? Not many, I think! I think anger would be a more common reaction.

My new rule: Check the junk folder 3 times daily.

Meanwhile, since the program does NOT clear out all the junk and DOES send good mail to junk, what is the point of having that function?

 

Image courtesy of Stuart Miles @freedigitalphotos.net

 

 

Comments (8)

Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Marte- I don't check my junk mail as often as I should. And yes, there have been times when I've found "not junk" mail in the junk bin. 

Mar 15, 2020 05:45 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Kathy Streib It's really not good when you find those messages a week or two late.

Mar 15, 2020 08:52 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Good morning, Marte... I check my junk mail folder every time I check my inbox (which means throughout the day)... I'm always finding junk mail in my inbox (clearly labelled as such, no less) and the "real" mail in my junk folder.

Mar 16, 2020 05:19 AM
Mimi Foster
Falcon Property Solutions - Colorado Springs, CO
Voted Colorado Springs Best Realtor

Good morning, ma'am. I have never thought to check my junk mail. Thanks for sharing this.

Mar 16, 2020 08:01 AM
Mimi Foster
Falcon Property Solutions - Colorado Springs, CO
Voted Colorado Springs Best Realtor

Just checked. About 600 worthless pieces of trash, but I'll be sure to keep an eye on it. Appreciate the heads up.

Mar 16, 2020 08:24 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Nina Hollander So what is the point of even having a junk folder?

Mimi Foster I'm glad you didn't find anything important - from a week ago!

Mar 16, 2020 08:52 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Now that is a question for the ages, Marte!

Mar 16, 2020 09:37 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Nina Hollander I think it was one of those good ideas that didn't quite work out.

Mar 16, 2020 10:11 AM

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